B2B social proof | The brain science of B2B buyer behavior | Effective ABM collaboration

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, July 3, 2024 👋 Hello, Marketer! Did you know low-noise fireworks exist? It has me wondering what other loud noises could be improved with a silent version. Top for me? Leaf blowers. As we head into the July 4th holiday in the States, MarketingProfs Today will be off until next week. From all of us at 'Profs, have a fabulous rest of your week, whether you're operating at full- or low-noise capacity! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [How B2B Social Proof Can Boost Credibility and Sales]( - [LinkedIn for ABM: Here's Your Playbook]( - [Successful ABM: What B2B Marketers and Salespeople Need From Each Other]( - [Discovering the Brain Science That Drives B2B Buyer Behavior]( - [Do You Trust Elephants? (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [How B2B Social Proof Can Boost Credibility and Sales]( How B2B Social Proof Can Boost Credibility and Sales Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. [Read more ➔]( COMMUNITY | QUOTE "Good marketers see consumers as complete human beings with all the dimensions real people have." —Jonah Sachs, marketer and storyteller --------------------------------------------------------------- SPONSORED E-BOOK LinkedIn for ABM: Here's Your Playbook With strategic segmenting and highly focused messaging, you WILL boost ABM results on LinkedIn. Precisely target ideal customers, optimize ads and content, and refine your campaigns using data insights. How? By leveraging RollWorks' tight integration with LinkedIn. Drive ABM results. [Download the Integration Playbook ➔]( --------------------------------------------------------------- RESEARCH [Successful ABM: What B2B Marketers and Salespeople Need From Each Other]( Successful ABM: What B2B Marketers and Salespeople Need From Each Other What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers. [Check out the study findings ➔](ZKJPpZEDfK/VEVNUGUrUVhVU1lvMWlmOTl2UG1ycWpUZTU5VHJrMXAwaU5jMWR5VDVrZEdZb2pYV09RNlg1ZzBkNjI4V3VLa25QYyt6QzVHNGdnZXVuZGRzczVDcmpZNEVYWkJVM2lYZ0M2OVJKNTNsZ0s2ajl1VlJUWWJGUT09S0/aFEvZnhUaEYxbC94c1hqcEV0WHZkQndiNXFZNkdkQWJHcW5aZVhOR1BPaTN0eG9rbGkyMkhTR2RUQXROaWpSVW9qQ0o1V2N5UVZyWUF2eitzczVGaEE9PQS2) --------------------------------------------------------------- MARKETINGPROFS EVENT The Best B2B Conference Ever Advance your career, network with peers, and make memories at MarketingProfs B2B Forum—offering you inspiring keynotes, practical presentations, and full-day workshops. Grab your ticket now... while it's still $400 off. [Check it out ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Discovering the Brain Science That Drives B2B Buyer Behavior]( Discovering the Brain Science That Drives B2B Buyer Behavior B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. [Tune in ➔](eVhY/VEVNUGUrUVhVU1lvMWlmOTl2UG1ycWpUZTU5VHJrMXAwaU5jMWR5VDVrZEdZb2pYV09RNlg1ZzBkNjI4V3VLa25QYyt6QzVHNGdnZXVuZGRzczVDcmpZNEVYWkJVM2lYZ0M2OVJKNTNsZ0s2ajl1VlJUWWJGUT09S0/aFEvZnhUaEYxbC94c1hqcEV0WHZkQndiNXFZNkdkQWJHcW5aZVhOR1BPaTN0eG9rbGkyMkhTR2RUQXROaWpSVW9qQ0o1V2N5UVZyWUF2eitzczVGaEE9PQS2) FOR MARKETINGPROFS PRO MEMBERS Do You Trust Elephants? Happy Independence Day tomorrow, USA! Meanwhile, in other parts of the world, the Euro 2024 soccer championship is underway. An elephant (accurately) predicted Germany's win in the first round. 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