Visual storytelling = more customers | AI-powered chatbots: what various generations think | From product-centric to human-first

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, June 18, 2024 👋 Hello, Marketer! Let's look back in time for inspiration today. On this day in 1983, Sally Ride became the first American woman—and the third woman ever—to venture into space. And that momentous feat was just the start of a lifetime of being a role model for others. Here's to following your passions and maybe even breaking some records along the way! —Bri Krantz | MarketingProfs Marketing Manager Christopher S. Penn reveals everything tomorrow! Forecast Your Marketing Success We've all seen AI create content. But AI has other tricks up its robotic sleeve—including forecasting your market's future! Discover how AI can forecast your market—and then generate a marketing plan to make it a reality. Join the always-brilliant Chris Penn, tomorrow (Wednesday) at 12 noon ET. [Forecast and plan with AI]( In This Issue - [How to Use Visual Storytelling in Marketing to Gain Customers]( - [Reimagine Your Marketing: Faster & Better]( - [How Different Generations Feel About AI-Powered CX Bots]( - [The Evolution of Marketing From Product-Centric to Human-First]( - [Put Personas to Work for You (PRO member Working Webinar)]( --------------------------------------------------------------- ARTICLE [How to Use Visual Storytelling in Marketing to Gain Customers]( How to Use Visual Storytelling in Marketing to Gain Customers Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results. [Read more ➔]( COMMUNITY | QUOTE "If you don’t give the market the story to talk about, they’ll define your brand’s story for you." —David Brier, author of Brand Intervention --------------------------------------------------------------- SPONSORED WEBINAR Reimagine Your Marketing: Faster & Better The demand for engaging content and customer experiences is higher than ever, making marketers' lives complex and disjointed. But it doesn't have to be that way. Discover how people, processes, and tech can help you create engaging content and campaign experiences—faster and better than ever. [Register here ➔]( --------------------------------------------------------------- RESEARCH [How Different Generations Feel About AI-Powered CX Bots](0ybNJX/ZmpBdC8zY1g0MklJYnRmYjQ4aUtCNFJPdGtSOTA5UmpFdGFrb0pZM1RpNnJUSGYvZ0YybEVsSjZkUkxjaSt4Yy8rL2E0ajFZd2hDWFBYbGo5dU15dUVxWm1rdmIwL3NaNVlIemNSQXZ3Q21CejNBS1FYUG1OUT09S0/aHQ3TFA0aHRmUFZ0VFBUVEN0SUdvaHlTU01mcXVSeVRUN29hWDNqb1oyZUloMDVTOExPMEpPc01taVVYUGxLQm5Oc01URmpCaDQ0ZjZ5VE1SZDUxNWc9PQS2) How Different Generations Feel About AI-Powered CX Bots Older Americans are much more skeptical than younger Americans that people will embrace AI-powered customer experience bots, according to recent research. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Evolution of Marketing From Product-Centric to Human-First [Infographic]]( The Evolution of Marketing From Product-Centric to Human-First [Infographic] This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. [See the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Put Personas to Work for You Buyer personas help you target your marketing message. But, too often, we create buyer personas... and never use them to their full potential. Don't let your buyer personas go to waste. Discover how to target your messaging in Session 3 of Building and Using B2B Buyer Personas to Grow Revenue, a four-part working webinar hosted by Ardath Albee. Free to PRO members. [Personas for the Win!](EG9Fx/ZmpBdC8zY1g0MklJYnRmYjQ4aUtCNFJPdGtSOTA5UmpFdGFrb0pZM1RpNnJUSGYvZ0YybEVsSjZkUkxjaSt4Yy8rL2E0ajFZd2hDWFBYbGo5dU15dUVxWm1rdmIwL3NaNVlIemNSQXZ3Q21CejNBS1FYUG1OUT09S0/aHQ3TFA0aHRmUFZ0VFBUVEN0SUdvaHlTU01mcXVSeVRUN29hWDNqb1oyZUloMDVTOExPMEpPc01taVVYUGxLQm5Oc01URmpCaDQ0ZjZ5VE1SZDUxNWc9PQS2) Upcoming Events JUN 19 [How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success](M0/ZmpBdC8zY1g0MklJYnRmYjQ4aUtCNFJPdGtSOTA5UmpFdGFrb0pZM1RpNnJUSGYvZ0YybEVsSjZkUkxjaSt4Yy8rL2E0ajFZd2hDWFBYbGo5dU15dUVxWm1rdmIwL3NaNVlIemNSQXZ3Q21CejNBS1FYUG1OUT09S0/aHQ3TFA0aHRmUFZ0VFBUVEN0SUdvaHlTU01mcXVSeVRUN29hWDNqb1oyZUloMDVTOExPMEpPc01taVVYUGxLQm5Oc01URmpCaDQ0ZjZ5VE1SZDUxNWc9PQS2) Session 9 of our 10-week AI for Demand Gen Marketers event JUN 20 [It's Time to Reimagine How You Run Marketing]( 45-minute webinar | sponsored by Optimizely JUN 25 [How to Prepare for Generative AI in Organic SEO](0gMD/ZmpBdC8zY1g0MklJYnRmYjQ4aUtCNFJPdGtSOTA5UmpFdGFrb0pZM1RpNnJUSGYvZ0YybEVsSjZkUkxjaSt4Yy8rL2E0ajFZd2hDWFBYbGo5dU15dUVxWm1rdmIwL3NaNVlIemNSQXZ3Q21CejNBS1FYUG1OUT09S0/aHQ3TFA0aHRmUFZ0VFBUVEN0SUdvaHlTU01mcXVSeVRUN29hWDNqb1oyZUloMDVTOExPMEpPc01taVVYUGxLQm5Oc01URmpCaDQ0ZjZ5VE1SZDUxNWc9PQS2) 45-minute webinar | presented by Janet Driscoll Miller JUN 26 [Building Out Your Demand Gen Strategy With AI]( 60-minute webinar | sponsored by Salesforce JUN 27 [How to Transform Webinars From Lead Generators to Pipeline Drivers]( 60-minute webinar | sponsored by ON24 NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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