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Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise](mQY/amFpWUZXTXdJRi9acVhGSjhCcU5tbXpDZUlnU2RQNmlRMVkyVStUVDZrQU8xNXdsb0NGZWlBRW1LVk0zT0d0OTNJMnh4NmtUMHRhN01TNTJTUHM0cHBCUW5wemo2MHBIQ0VCalBsNUhlWlIyVFM1OFVrMXhwdz09S0/a0ZSSG94dDM5VWYySDhOMlByMnl2OXo2ZHBlbnNFQU1ITDQxaFEwcm0zWjJGT2xTZGowaW1CbHFydmY3cFQ1MUdLYzkzZEUvcFBkSVF5UFlGSFUzaVE9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Friday, June 14, 2024 👋 Hello, Marketer! The idea for sunscreen traces back to 1938, when Swiss chemistry student Franz Greiter got a sunburn climbing a mountain. But forms have existed since ancient times that relied on things like plant extracts, olive oil, rice, and jasmin. Sometimes pain begets great ideas. Oh, and remember your SPF this weekend! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024]( - [Lead Generation Friday Forum](ZKJPg4~2Sg/amFpWUZXTXdJRi9acVhGSjhCcU5tbXpDZUlnU2RQNmlRMVkyVStUVDZrQU8xNXdsb0NGZWlBRW1LVk0zT0d0OTNJMnh4NmtUMHRhN01TNTJTUHM0cHBCUW5wemo2MHBIQ0VCalBsNUhlWlIyVFM1OFVrMXhwdz09S0/a0ZSSG94dDM5VWYySDhOMlByMnl2OXo2ZHBlbnNFQU1ITDQxaFEwcm0zWjJGT2xTZGowaW1CbHFydmY3cFQ1MUdLYzkzZEUvcFBkSVF5UFlGSFUzaVE9PQS2) - [AI Update, June 14, 2024: AI News and Views From the Past Week]( - [Unlocking the Secrets of 'Ridiculously Good Content']( - [A Lesson in Positioning (PRO member Master Class)]( --------------------------------------------------------------- RESEARCH [B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024](6Xzhz/amFpWUZXTXdJRi9acVhGSjhCcU5tbXpDZUlnU2RQNmlRMVkyVStUVDZrQU8xNXdsb0NGZWlBRW1LVk0zT0d0OTNJMnh4NmtUMHRhN01TNTJTUHM0cHBCUW5wemo2MHBIQ0VCalBsNUhlWlIyVFM1OFVrMXhwdz09S0/a0ZSSG94dDM5VWYySDhOMlByMnl2OXo2ZHBlbnNFQU1ITDQxaFEwcm0zWjJGT2xTZGowaW1CbHFydmY3cFQ1MUdLYzkzZEUvcFBkSVF5UFlGSFUzaVE9PQS2) B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 Dive into the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. [Check out the study findings ➔]( COMMUNITY | POLL RESULTS The results of our first Community Poll are in! Check out what your peers said: [Community Poll Results] --------------------------------------------------------------- MARKETINGPROFS VIRTUAL EVENT Lead Generation Friday Forum Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads. [Find out more ➔]( --------------------------------------------------------------- ARTIFICIAL INTELLIGENCE [AI Update, June 14, 2024: AI News and Views From the Past Week]( AI Update, June 14, 2024: AI News and Views From the Past Week Catch up on select AI news and developments from the past week or so. [Stay in the know ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [Unlocking the Secrets of 'Ridiculously Good Content']( Unlocking the Secrets of 'Ridiculously Good Content' Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS A Lesson in Positioning First, we had Yoga. Then someone invited goats, and Goat Yoga was born. Now? You can do yoga with piglets—and people are traveling to be a part of the unique class! Ah, the appeal of something different. If you're struggling to stand out with your own positioning, let Allen Weiss, founder of MarketingProfs, give you a hand in this PRO-level Master Class. [Position yourself]( Upcoming Events JUN 14 [Lead Generation Friday Forum]( 3 live sessions | sponsored by Skyline JUN 19 [How Predictive Analytics and Generative AI Help You Forecast and Plan Your Future Marketing Success]( Session 9 of our 10-week AI for Demand Gen Marketers event JUN 20 [It's Time to Reimagine How You Run Marketing]( 45-minute webinar | sponsored by Optimizely NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? Have a recipe you think we would love? Reply to this email to help us help you. [Send Feedback]( [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. 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