Go beyond personal branding | The rise of virtual influencers | Personal branding and 'reinventing you'

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Thursday, June 13, 2024 👋 Hello, Marketer! Shoutout to a hero of ours at MarketingProfs: QR codes. The QR code system was created in 1994 🤯 by a Japanese auto parts company to track parts through production. Nowadays, they can be spotted in the wild for tons of uses. Throughout the pandemic, those little buddies even helped us stay safe in new ways, like with digital menus. Thanks, QR codes! —Bri Krantz | MarketingProfs Marketing Manager --------------------------------------------------------------- In This Issue - [From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status]( - [Lead Generation Friday Forum]( - [Personal Branding and 'Reinventing You'](jVLS9jR~jBW/ei9tVm1QU2tmL04wOTBzQTR1TXFOSGdvMnZnTkVZQ1JCaGtpRW1reDdJYkRuQk9ZZGRlRlZKQjF5RGlyZXlJbWE1dW9YRTBXSS85dFVKS2VHTkc4T211aWprMXcwNDVvN1RGWEZFUFFyc29NSVRqdG5SQlQ0QT09S0/K3ZiQkdHSlhJZDRoUVpJV0pWNStTS1VPTVZSSzNDbzRJeXBsMWN3ck9RaHN2R25PbnNBMW5la1gzRlphR2xveldNMXlHVVFWQWxUb21YdEJlekVyc2c9PQS2) - [The Rise of Virtual Influencers](v6~c3/ei9tVm1QU2tmL04wOTBzQTR1TXFOSGdvMnZnTkVZQ1JCaGtpRW1reDdJYkRuQk9ZZGRlRlZKQjF5RGlyZXlJbWE1dW9YRTBXSS85dFVKS2VHTkc4T211aWprMXcwNDVvN1RGWEZFUFFyc29NSVRqdG5SQlQ0QT09S0/K3ZiQkdHSlhJZDRoUVpJV0pWNStTS1VPTVZSSzNDbzRJeXBsMWN3ck9RaHN2R25PbnNBMW5la1gzRlphR2xveldNMXlHVVFWQWxUb21YdEJlekVyc2c9PQS2) - [One Weird Trick Increases Sales (PRO member Working Webinar Series)]( --------------------------------------------------------------- ARTICLE [From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status]( From Personal Brand to Personal Legend: Five Tactics to Achieve Iconic Status Learn how to transform your personal brand into a personal legend and boost your career with these five powerful tactics. [Explore more now ➔]( COMMUNITY | QUOTE "Every now and then, I think it's so helpful to review the basics and/or just see how other people tackle our everyday challenges." —Aimee Kessler Evans, MarketingProfs PRO member --------------------------------------------------------------- MARKETINGPROFS VIRTUAL EVENT Lead Generation Friday Forum Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads. [Find out more ➔]( --------------------------------------------------------------- PODCAST FROM THE ARCHIVES [Personal Branding and 'Reinventing You']( Personal Branding and 'Reinventing You' Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor. [Read more and listen in ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- INFOGRAPHIC [The Rise of Virtual Influencers](0kce/ei9tVm1QU2tmL04wOTBzQTR1TXFOSGdvMnZnTkVZQ1JCaGtpRW1reDdJYkRuQk9ZZGRlRlZKQjF5RGlyZXlJbWE1dW9YRTBXSS85dFVKS2VHTkc4T211aWprMXcwNDVvN1RGWEZFUFFyc29NSVRqdG5SQlQ0QT09S0/K3ZiQkdHSlhJZDRoUVpJV0pWNStTS1VPTVZSSzNDbzRJeXBsMWN3ck9RaHN2R25PbnNBMW5la1gzRlphR2xveldNMXlHVVFWQWxUb21YdEJlekVyc2c9PQS2) The Rise of Virtual Influencers Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. [Check out the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS One Weird Trick Increases Sales How can marketing increase sales? By thinking like the sales team! Pam Didner uncovers ways to gather intelligence and write Sales-supporting content in Sales Enablement: Aligning Marketing and Sales. All four sessions of this PRO-exclusive series are available now. 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