B2B podcasting: a brief guide | What journalists want from PR pros | Collaborative content: a powerful tactic

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, June 12, 2024 👋 Hello, Marketer! Ever feel like you're in a creative slump? Marketers can be guilty of tackling challenges without taking the time to celebrate successes. Yes, I mean you. If you need a boost, take a few minutes to write down all you've accomplished in the first half of the year already. I bet you'll be impressed with what you see! —Bri Krantz | MarketingProfs Marketing Manager LIVE today! Compliant Data Analytics With AI Good marketing data makes for good marketing decisions. And AI is a champ at analyzing data. But what about the legal aspects to data privacy and regulation compliance? Glad you asked. Join our community's favorite Internet lawyer, Ruth Carter, today at 12 noon ET for Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance. Included with PRO. [Stay out of AI trouble]( In This Issue - [11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers]( - [Lead Generation Friday Forum]( - [What Journalists Want From PR Pros]( - [Do You Market to B2B Audiences?]( - [The Power of a Collaborative Content Strategy]( - [WOWed Customers Spend More (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers](ZKJPgkXWFq/MkZjTUtzWS9xVG1qVjVzNFREeUQxOElIU1BTUzZBTHNVcmZRQ0VmU2RUdjc1NkV2aWh1dzgvNVlnSTdrNGh5SDNHdThBWk0vVXNGSGhObkZlSTJmd2hSWEVUNjB3N0hselhzSndDY3RnVjZLR240U3NCdExodz09S0/aDZTMEVpUmRNY000dUJKbm5VTDFMbFBjWFJMT2VYcjFYSUhxWGlDU2xwejM3d3kxZkwwSU0zNjE3MzZab3lsT05aUWVTTDB3NzgwZmRkd3ZBNGtsU0E9PQS2) 11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. [Read more ➔](jVLS9jWRpQz/MkZjTUtzWS9xVG1qVjVzNFREeUQxOElIU1BTUzZBTHNVcmZRQ0VmU2RUdjc1NkV2aWh1dzgvNVlnSTdrNGh5SDNHdThBWk0vVXNGSGhObkZlSTJmd2hSWEVUNjB3N0hselhzSndDY3RnVjZLR240U3NCdExodz09S0/aDZTMEVpUmRNY000dUJKbm5VTDFMbFBjWFJMT2VYcjFYSUhxWGlDU2xwejM3d3kxZkwwSU0zNjE3MzZab3lsT05aUWVTTDB3NzgwZmRkd3ZBNGtsU0E9PQS2) COMMUNITY | RESOURCE Looking for an AI tool... but not sure where to begin? [Click here]( to check out this directory of AI tools on the MarketingProfs website. And check back regularly. We'll be adding more. --------------------------------------------------------------- MARKETINGPROFS VIRTUAL EVENT Lead Generation Friday Forum Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads. [Find out more ➔]( --------------------------------------------------------------- RESEARCH [What Journalists Want From PR Pros]( What Journalists Want From PR Pros What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries. [Check out the study findings ➔]( --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](SD/MkZjTUtzWS9xVG1qVjVzNFREeUQxOElIU1BTUzZBTHNVcmZRQ0VmU2RUdjc1NkV2aWh1dzgvNVlnSTdrNGh5SDNHdThBWk0vVXNGSGhObkZlSTJmd2hSWEVUNjB3N0hselhzSndDY3RnVjZLR240U3NCdExodz09S0/aDZTMEVpUmRNY000dUJKbm5VTDFMbFBjWFJMT2VYcjFYSUhxWGlDU2xwejM3d3kxZkwwSU0zNjE3MzZab3lsT05aUWVTTDB3NzgwZmRkd3ZBNGtsU0E9PQS2) to choose from. [Reach your B2B audience ➔]( --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [The Power of a Collaborative Content Strategy]( The Power of a Collaborative Content Strategy To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. [Tune in ➔]( FOR MARKETINGPROFS PRO MEMBERS WOWed Customers Spend More Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community. [Start Wowing]( Upcoming Events JUN 12 [Ethical AI in Marketing: Marketers' Guide to Privacy, Policy, and Regulatory Compliance]( Session 8 of our 10-week AI for Demand Gen Marketers event JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity]( 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum](y/MkZjTUtzWS9xVG1qVjVzNFREeUQxOElIU1BTUzZBTHNVcmZRQ0VmU2RUdjc1NkV2aWh1dzgvNVlnSTdrNGh5SDNHdThBWk0vVXNGSGhObkZlSTJmd2hSWEVUNjB3N0hselhzSndDY3RnVjZLR240U3NCdExodz09S0/aDZTMEVpUmRNY000dUJKbm5VTDFMbFBjWFJMT2VYcjFYSUhxWGlDU2xwejM3d3kxZkwwSU0zNjE3MzZab3lsT05aUWVTTDB3NzgwZmRkd3ZBNGtsU0E9PQS2) 3 live sessions | sponsored by Skyline JUN 20 [It's Time to Reimagine How You Run Marketing]( 45-minute webinar | sponsored by Optimizely NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. We ❤️ Your Feedback Think we could be doing something better? Want us to cover a specific topic? 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