AI-generated B2B video | B2B brand/influencer collaboration | How B2B CMO role is evolving

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Today's dose of marketing know-how | Tuesday, June 11, 2024 👋 Hello, Marketer! In June of 1978, Texas Instruments debuted the Speak & Spell, delighting children everywhere with a robotic voice teaching them to read and spell. Even cooler, that voice was the first time the human vocal tract was electronically duplicated on a single chip of silicon. Are you hearing the voice in your head right now? —Bri Krantz | MarketingProfs Marketing Manager All-new session tomorrow! AI in Regulated Industries If you work in a regulated industry, you may be wary of using AI. And rightly so. But that doesn't mean you have to avoid it completely. Tomorrow, Internet-savvy lawyer Ruth Carter helps you understand policy, privacy, and staying compliant when using AI in your business. [Stay compliant]( In This Issue - [The B2B Video Marketing Revolution: Embracing the Next Wave With Sora]( - [AI & Thought Leadership: Cut Through the Noise]( - [The Most Successful Types of B2B Influencer and Brand Collaboration](ZLQv/L0JWVHZYMFR6RW5DZklhRDBhMEljOERpRCttcXVPQXU1cmZsdndpWFI1VzlXVlRxbDA1SEVkenNQRXNwdVlKWkpmUkowOWtuRHV0SzlWNGg2a2o0SDFFdEMvd3VvMXVvNGJIQUNsNko4UEtvNkF0bmVWK29oUT09S0/elFQOWNOMmRQMlJpOFVsN1V5MXQ5MUkzRG43ZU1pYXVZVFdPN3Q0cnF3VFNzQWlIZHpIK1ZYTUZ4TGg2aWVuSURWRkhBS1A4ckRzVWZ3QUt2bERWZFE9PQS2) - [Lead Generation Friday Forum]( - [How the B2B CMO Role Is Evolving]( - [Brand-Building Dynamics (PRO member Master Class)]( --------------------------------------------------------------- ARTICLE [The B2B Video Marketing Revolution: Embracing the Next Wave With Sora]( The B2B Video Marketing Revolution: Embracing the Next Wave With Sora Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. [Learn more ➔]( COMMUNITY | QUOTE "Don't be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else." —Sara Blakely, Founder, Spanx --------------------------------------------------------------- SPONSORED WEBINAR AI & Thought Leadership: Cut Through the Noise How can you claim expertise and thought leadership in an AI world? Hear experts from leading organizations discuss the implications of AI for brand and marketing strategies—and outline opportunities available to you. [Register now for access ➔]( --------------------------------------------------------------- RESEARCH [The Most Successful Types of B2B Influencer and Brand Collaboration]( The Most Successful Types of B2B Influencer and Brand Collaboration B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research. [Check out the study findings ➔](jVLS9jgjZC-/L0JWVHZYMFR6RW5DZklhRDBhMEljOERpRCttcXVPQXU1cmZsdndpWFI1VzlXVlRxbDA1SEVkenNQRXNwdVlKWkpmUkowOWtuRHV0SzlWNGg2a2o0SDFFdEMvd3VvMXVvNGJIQUNsNko4UEtvNkF0bmVWK29oUT09S0/elFQOWNOMmRQMlJpOFVsN1V5MXQ5MUkzRG43ZU1pYXVZVFdPN3Q0cnF3VFNzQWlIZHpIK1ZYTUZ4TGg2aWVuSURWRkhBS1A4ckRzVWZ3QUt2bERWZFE9PQS2) --------------------------------------------------------------- MARKETINGPROFS VIRTUAL EVENT Lead Generation Friday Forum Every marketer wants to know: What's the best way to get leads? There are plenty of ideas out there... but not all tactics are created equal. Don't blindly follow what your competitors are doing. In this free virtual event, three lead gen experts share unique—and effective—approaches to attract qualified leads. [Find out more ➔]( --------------------------------------------------------------- INFOGRAPHIC [How the B2B CMO Role Is Evolving]( How the B2B CMO Role Is Evolving Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research. [Check out the infographic ➔]( FOR MARKETINGPROFS PRO MEMBERS Brand-Building Dynamics Is your company struggling to stand out? Bring attention to your brand with Nick Westergaard's seven dynamics of branding! Discover how to break through the noise in How to Build a Standout Brand, a PRO-level Master Class. 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