How to hire the right digital marketers | Top in-demand marketing skills | How to build a great marketing team

Today's dose of marketing know-how. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ [View Online]( | [Advertise]( | [Unsubscribe](P3sWW/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/a3JHYUlsMVVwR3o4dng4dVkzZTJFMVJLeW8zU0ROaEFwam9ody9ram9XdXVpNmM1L2dhOGNJNGhGZFNYd1I0dAS2) [MarketingProfs Today]( Today's dose of marketing know-how | Wednesday, June 5, 2024 👋 Hello, Marketer! We have a lot happening this summer at MarketingProfs, even though it seems like it should be a slower time of year. Which means all of those things we planned to circle back on (isn't that the worst saying?) are suddenly on our proverbial doorstep. If you're in a similar boat, just know you're not alone. —Bri Krantz | MarketingProfs Marketing Manager Pam is LIVE today! Optimize Your Content Today, B2B marketing consultant and all-around amazing presenter Pam Didner shares the top AI tools and prompts to optimize your content and enhance your outreach strategies. [Join Pam at 12 noon ET]( In This Issue - [How to Recruit Top-Tier Digital Marketing Talent]( - [Foundational ABM Building Blocks: How to Ensure Success]( - [LinkedIn Data: The Most In-Demand Marketing Skills in 2024](sA/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) - [Do You Market to B2B Audiences? Advertise with MarketingProfs]( - [How to Build a Great Marketing Team]( - [Stories Build Brands (PRO member Master Class)](jVLS9zpGNC8/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) --------------------------------------------------------------- ARTICLE [How to Recruit Top-Tier Digital Marketing Talent]( How to Recruit Top-Tier Digital Marketing Talent Looking for but struggling to find top digital marketing talent? Worried hiring the wrong people will cost you? (It will.) Learn how specialized recruitment agencies can help you find the right candidates. [Read more ➔](Y7jBr/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) COMMUNITY | TESTIMONIAL "I immediately signed up for [B2B Forum 2024] last year because [B2B Forum 2023] was truly life changing for me. I learned so much, found excitement and interest in marketing again after years of burnout, and met so many incredible people who I still interact with. I can't wait for this year!" —Katie Smith, Wild Path Consulting --------------------------------------------------------------- SPONSORED WEBINAR Foundational ABM Building Blocks: How to Ensure Success Getting an account-based marketing program off the ground can be daunting. And with so many factors at play, maintaining your program after launch is also a challenge. But you can manage the essential elements of ABM, start to finish. [Discover how ➔]( --------------------------------------------------------------- RESEARCH [LinkedIn Data: The Most In-Demand Marketing Skills in 2024]( LinkedIn Data: The Most In-Demand Marketing Skills in 2024 Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research. [Check out the study findings ➔](L6_qfy/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) --------------------------------------------------------------- ADVERTISE WITH US Do You Market to B2B Audiences? Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. [Reach your B2B audience ➔](jVLS9zpGNCG8/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) --------------------------------------------------------------- VIDEO FROM THE ARCHIVES [How to Build a Great Marketing Team]( How to Build a Great Marketing Team Are you struggling with building a top-notch marketing team? Or maybe you're just looking to fine-tune your current one? Either way, you're in for a treat in this episode. [Tune in ➔](dQGk/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) FOR MARKETINGPROFS PRO MEMBERS Stories Build Brands Your customers want to know: How'd your company get so successful? Surely there's been trouble along the way—what changed? And who's in charge these days, anyhow? Those are just a few of the brand stories you can tell... becoming a memorable, personable brand in the process. Learn how to tell your brand's story with the PRO-level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action. [Start your story](ZKJPyWxVBb/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) Upcoming Events JUN 5 [Optimize Lead Generation With AI](wQq/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2), With Pam Didner Session 7 of our 10-week AI for Demand Gen Marketers event JUN 6 [Foundational ABM Building Blocks]( 45-minute webinar | sponsored by ZoomInfo JUN 13 [From Logo to Legacy: How to Create and Amplify a Successful Brand Identity]( 45-minute webinar | sponsored by Canto JUN 14 [Lead Generation Friday Forum](ZKJPyWxVBRb/VjJERnRSOHM5S21Wc09EUjFTUmxjaG5MVEN2d2g4RUFWYnkxS0R4ZnVaM1FDQ2EwRnU5SVJQQldQQUR4TjJHRGlJVElCNUNnOTQ5cDRVOGtGaUdUVDhSMjhWYlJXc0VvbXEwSE90bTZsaVF1U3p1TWtHY29odz09S0/dVRXRG5NcXZlK2Q4Qm1VRy9oY3o3NFB1UlVnUUNndkMyeDhsTWpmVDM3S0FWeTI5cHdUVkhCbit0SkgzbmxyekxjK2hHOUZ5VEtPYy9BSjBQcDdXNVE9PQS2) 3 live sessions | sponsored by Skyline NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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