Using AI for B2B personas | AI news roundup for marketers | Marketers and the customer journey

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with event marketing and management tech company [Cvent]( Friday, May 17, 2024 | Today's dose of marketing know-how. [B2B Forum Prices Increase Tonight]( There's something for everyone on your team B2B Forum Early Bird pricing ends tonight—and when it does, your $600 discount disappears. Want to save even more? Bring your team of three or more people for an additional $200 discount per person. Don't delay—prices increase tonight. [Get your tickets right now]( 📋 Table of Contents 1. [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers]( 2. [Learn How to Master AI for Events]( sponsored 3. [AI Update, May 17, 2024: AI News and Views From the Past Week](X~YMdZ/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/UjlLRE43TzlyY2lPZW95VVpFTS9FaDhGbW9Va2RtWHhGL2pPOEI5OW9wc2QwenorSTZKcmVudFB6TlVDYzhiMzR4NjhxRWpHYWY3T1hhMXE4V2F6Z3c9PQS2) 4. [Study: Scaling Your Event Program for ROI]( sponsored 5. [B2B Marketers, the Customer Journey, and Sales]( 6. [What Keeps Your Buyers Awake at Night?]( MarketingProfs PRO member offer Scroll down for more useful resources. [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers]( article [Using AI to Build Your Personas: Don't Lose Sight of Your Real-World Buyers]( When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's [what you can and can't do with AI. »]( [Learn How to Master AI for Events]( sponsored [Learn How to Master AI for Events]( Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. [Get the e-book now. »]( [AI Update, May 17, 2024: AI News and Views From the Past Week]( artificial intelligence [AI Update, May 17, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »](jVLS9z6zpQG/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/UjlLRE43TzlyY2lPZW95VVpFTS9FaDhGbW9Va2RtWHhGL2pPOEI5OW9wc2QwenorSTZKcmVudFB6TlVDYzhiMzR4NjhxRWpHYWY3T1hhMXE4V2F6Z3c9PQS2) [Study: Scaling Your Event Program for ROI]( sponsored [Study: Scaling Your Event Program for ROI]( Events remain critical to growing pipeline and driving demand, making event ROI vital. Discover how you can improve event measurement and demonstrate ROI, deliver personalized audience experiences, and reinforce consistent execution across teams. [Maximize your event ROI and efficiency. »]( [B2B Marketers, the Customer Journey, and Sales](VAH4/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/UjlLRE43TzlyY2lPZW95VVpFTS9FaDhGbW9Va2RtWHhGL2pPOEI5OW9wc2QwenorSTZKcmVudFB6TlVDYzhiMzR4NjhxRWpHYWY3T1hhMXE4V2F6Z3c9PQS2) video [B2B Marketers, the Customer Journey, and Sales]( Consider this counterintuitive perspective from this episode's guest: The customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they, the marketers, have control over. [Tune in! »]( [What Keeps Your Buyers Awake at Night?]( MarketingProfs PRO member offer What are your buyers' hopes and fears—the ones that keep them awake at night? You could find out with a lot of market research. But crowd favorite Andy Crestodina has a quicker answer: Ask AI. Andy reveals his research secrets in AI + Personas, one of 10 sessions from the AI for Content Creators series. Available now to PRO members. [Get Andy's research methods now]( Profs Picks sponsored Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "[Mastering AI for Events](L4L6tk/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/)" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. [Get your copy now—and master AI for events](. Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](ZKJPyGyWcR2/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/UjlLRE43TzlyY2lPZW95VVpFTS9FaDhGbW9Va2RtWHhGL2pPOEI5OW9wc2QwenorSTZKcmVudFB6TlVDYzhiMzR4NjhxRWpHYWY3T1hhMXE4V2F6Z3c9PQS2). IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [US Companies That Recruit Most From Employee Referrals [Infographic] »]( [Your Rebranding Blueprint for Brand Transformation »]( [AI Use Across the Customer Journey Means Aligning Across Teams »]( [B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey »]( [Four Types of Webinars That Convert Prospects Into Customers »]( [How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic] »]( Upcoming Events MAY 22 [AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion]( with Andy Crestodina Session 5 of our 10-week AI for Demand Gen Marketers event MAY 23 [Shaping the Future of Marketing With Video and AI]( 60-minute webinar | sponsored by Goldcast NOV 12-14 [MarketingProfs B2B Forum](jVLS9z6zpQGG/a2d3ZFgwaEl5SVRBU0tiWE12ejIrU2YxeS80eHpjc0ZOREYwYlljNFFxWjhFNGgwMUN1WTZYNEZTb0taTjM3czB1UW9sNEpsVEYyejBYWDlqUzhhRytlV0ZhUlNLdkl4RWkyM3FIenpRYnFLY3RCa25uWXBRZz09S0/UjlLRE43TzlyY2lPZW95VVpFTS9FaDhGbW9Va2RtWHhGL2pPOEI5OW9wc2QwenorSTZKcmVudFB6TlVDYzhiMzR4NjhxRWpHYWY3T1hhMXE4V2F6Z3c9PQS2) Join us live in Boston for the best B2B marketing conference on the planet. 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