7 guiding principles of marketing | Time spent per day on social media | Funnel metrics, attribution, and measuring ROI

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with event marketing and management tech company [Cvent]( Thursday, May 16, 2024 | Today's dose of marketing know-how. [Almost out of time to save on B2B Forum!]( Don't miss out on a workshop Choose from 6 incredible workshops when you grab your All-Access Pass to B2B Forum. But act fast—B2B Forum ticket prices increase Friday! [Pick your workshop here]( 📋 Table of Contents 1. [Seven Guiding Principles for Noticeably Better B2B Marketing]( 2. [Learn How to Master AI for Events]( sponsored 3. [Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry]( 4. [Study: Scaling Your Event Program for ROI]( sponsored 5. [Time Spent Per Day on Social Media by Country]( 6. [Simplicity Sells]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Seven Guiding Principles for Noticeably Better B2B Marketing](jVLS9-2PvHZ/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) article [Seven Guiding Principles for Noticeably Better B2B Marketing]( Learn seven guiding principles that will boost your B2B marketing efforts and drive better results for your business. [Read more. »]( [Learn How to Master AI for Events]( sponsored [Learn How to Master AI for Events]( Ready to learn how cutting-edge AI can empower you to create memorable attendee experiences and drive exceptional results? Cvent's new e-book, "Mastering AI for Events," helps marketers use AI to take their events to the next level. [Get the e-book now. »]( [Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry](ZKJP9NYKTRx/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) podcast from the archives [Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry]( This episode's focus: funnel metrics and attribution, and ways to measure marketing ROI in any industry, from software and technology to the game of polo. [Read more and listen in. »]( [Study: Scaling Your Event Program for ROI]( sponsored [Study: Scaling Your Event Program for ROI]( Events remain critical to growing pipeline and driving demand, making event ROI vital. Discover how you can improve event measurement and demonstrate ROI, deliver personalized audience experiences, and reinforce consistent execution across teams. [Maximize your event ROI and efficiency. »]( [Time Spent Per Day on Social Media by Country]( infographic [Time Spent Per Day on Social Media by Country]( People in South Africa, Brazil, and the Philippines spend the most time per day, on average, looking at social media platforms on their phones, computers, and other screens, according to recent research. [Check out the infographic. »](yCa7/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) [Simplicity Sells]( MarketingProfs Master Class for PRO members Marketing messages not resonating with your audience? Perhaps you're not being clear enough. Audit your brand for clarity and simplify your marketing with How to Build a Standout Brand. This Master Class is streaming now for PRO members. [Make your message crystal clear]( Profs Picks sponsored Ever wish there was a handbook—just for marketers and event organizers—on how to use AI for events? There is now... And it answers some of your burning questions, like how will AI impact the events you run? Will it help you be more efficient, or will it put your job at risk? In "[Mastering AI for Events](_b7C2/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/)" you'll find helpful advice on getting started with AI; real-life examples of how AI is being used by marketers and event organizers; best-practices for crafting prompts, along with examples of prompts that you can use; and some of the most useful AI tools available to you and your team. [Get your copy now—and master AI for events](. Afoot in the Neighborhood MarketingProfs community goings-on NEWLY LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](JEe/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. ANNOUNCEMENT: Program & Speakers for [MarketingProfs B2B Forum!](LCEE/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [AI Use Across the Customer Journey Means Aligning Across Teams »]( [B2B Growth: Blend Product-Led and Traditional Strategies Across the Customer Journey »](AWDyHb/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) [Four Types of Webinars That Convert Prospects Into Customers »](yC7/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) [How B2B Marketing Leaders Can Get the Most Out of Their Budgets [Infographic] »](AWDyHYb/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) [The Top Marketing Challenges Small Businesses Face »]( [Effective B2B Email Strategies for the Win »](Je/UGx3UXBvUnN1UUxaY29ldlIxTWx1aWhiL1I0WklXRk5qdzVuVWtOK3NKZUZPdDgzRndqUmY1bkVDcjhOcktoRUlzUWRtRHhkb1luS3IxeG9KT1B1aENHZjBDaTB4dFFTeGZwNUVGdWlQQStQRThzMVlqVVJ2UT09S0/cFJMQ2k0aE03LzhuclNjSjF2ejd1QUxRRGs2L08zNldGMml4dXcvUHp6MEN2UGt2Qkx1ZnVIdEdySDNpaGdQanFZbVhYeUVVYXNoYzh4NWU4Q1ZBemc9PQS2) Upcoming Events MAY 22 [AI at the Top of the Funnel: 10 Methods for Email List Growth and Content Promotion]( with Andy Crestodina Session 5 of our 10-week AI for Demand Gen Marketers event MAY 23 [Shaping the Future of Marketing With Video and AI]( 60-minute webinar | sponsored by Goldcast NOV 12-14 [MarketingProfs B2B Forum]( Join us live in Boston for the best B2B marketing conference on the planet. 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