4 steps for keeping up with the new B2B Buyer | Small biz marketing challenges | Effective B2B email strategies

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Wednesday, May 8, 2024 | Today's dose of marketing know-how. [Video: The Salesperson That Never Sleeps](AA2Esb/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) Free webinar on video marketing Ever watch an explainer video before buying something? Everyone has… including your customers… at all hours of the day (and night.) Discover the power of all kinds of video—salespersons that never sleep—at this week's Video Marketing Friday Forum. [Join three video experts on Friday]( 📋 Table of Contents 1. [How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points]( 2. [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand](AA2EsYb/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) MarketingProfs event 3. [The Top Marketing Challenges Small Businesses Face]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [Effective B2B Email Strategies for the Win]( 6. [AI: Best-Practices, at Scale]( MarketingProfs PRO member offer Scroll down for more useful resources. [How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points]( article [How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points]( Discover how the digital era is reshaping B2B buying behaviors and expectation. See how you can improve marketing and sales by addressing self-service buyers' key pain points. [Read more. »]( [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand]( MarketingProfs event [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand](jVLS9--wdfZ/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) Attract today's digital-first, self-educating buyers through the power of video. Video strategist Tyler Lessard will show you how to use video to boost email and website engagement, lead gen, and conversions in Session 1 of our Friday Forum event. Join us! [Register here (it's free). »](ZKJP993jQx/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) [The Top Marketing Challenges Small Businesses Face]( research [The Top Marketing Challenges Small Businesses Face]( Small business owners say customer acquisition is both the biggest marketing challenge they face and the top area they need to improve to achieve their marketing goals this year, according to recent research. [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?](jVLS9--wdfGZ/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »](ZKJP993jQRx/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2) [Effective B2B Email Strategies for the Win]( video [Effective B2B Email Strategies for the Win]( Email expert Matt Treacey, known for his unique approach that combines scientific principles with marketing savvy, shares his perspective on crafting winning B2B email strategies. [Tune in! »]( [AI: Best-Practices, at Scale]( MarketingProfs PRO member offer Today, Matt Heinz shares best-practices to integrate AI into your strategy to improve your marketing at scale. If you use AI in your marketing, don't miss Accelerating AI's Impact Across the Entire Buyer & Customer Journey, live today at 12 noon ET. [Scale your marketing with AI]( Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](2/YnNuWkdpUHFuYlFWUEZ5VTFnUWVENGpDZXF0em5xU1E2YVdJSGJ4VlN6SjJyTmpmR1N3QjNkdnpIWDQ2enpIcE1HeTd3M2VRaXBJcUpNaUVuUE1KTG1hZnE3RmhLeVV2Y1VKcVZndFd3QmlTSDJxOU1HVXJQZz09S0/ejRYYVFZY2ZNR0NjYWp6OEN1NERaNHZzazN5YzhGRnpyczBYVTY0ZXhLdk1Ed2E3bDNXN3l4NUJNK1NzNHEwVitmMXVRUkFkSGV6Rmh0WmZkTHdUZ3c9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age »]( [The Power of Second Chances in B2B Marketing »]( [Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important »]( [The Selling Styles B2B Buyers Prefer Most »]( [How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation »]( [The Incredible Growth of AI-Related Terms in Media Reports »]( Upcoming Events MAY 8 [Accelerating AI's Impact Across the Entire Buyer & Customer Journey]( with Matt Heinz Session 3 of our 10-week AI for Demand Gen Marketers event MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo MAY 23 [Shaping the Future of Marketing With Video and AI]( 60-minute webinar | sponsored by Goldcast [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. 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