AI text-to-video possibilities, pitfalls | Most iconic logos ever | 4 types of PR content

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Tuesday, May 7, 2024 | Today's dose of marketing know-how. [Getting High ROI From Video?]( Free webinar on video marketing Video is everywhere... yet only 7% of marketers get a high ROI for all the work they put into video. You can easily do better than that! Join us at the Video Marketing Friday Forum to discover the secrets to better-performing videos. [Create marketing videos with great ROI.]( 📋 Table of Contents 1. [How to Strategize for the Rise of Text-to-Video AI]( 2. [B2B Video Strategy: Simple Steps That Build Trust and Boost Sales]( MarketingProfs event 3. [The Most Iconic Logos of All Time, According to Graphic Designers]( 4. [Help Us Redesign This Newsletter]( MarketingProfs survey 5. [Four Types of PR Content Beyond Press Releases]( 6. [AI Case Studies]( MarketingProfs PRO member offer Scroll down for more useful resources. [How to Strategize for the Rise of Text-to-Video AI]( article [How to Strategize for the Rise of Text-to-Video AI]( Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. [Get ready for what's ahead. »]( [B2B Video Strategy: Simple Steps That Build Trust and Boost Sales]( MarketingProfs event [B2B Video Strategy: Simple Steps That Build Trust and Boost Sales]( Maybe you tried video but didn't get great results. Or you're nervous about getting started. Three-time Emmy Award-winner Tony Gnau will reveal where marketers can go wrong, and he'll show you simple steps for creating videos that do get great results. Learn to wield the power of video in Session 3 of our Friday Forum event. [Register here (it's free). »]( [The Most Iconic Logos of All Time, According to Graphic Designers](b/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/SDd0MWZsSnhPQTJpdmJvS015NHpEVFpqR25rbnBLaEVWYmRsNmhiZ3V4aWtVQ0hHVHdCbGVDZll4R3NuNDQ5eTZwTzgzSTJGd2lYYjVKQXNPSDI1bUE9PQS2) research [The Most Iconic Logos of All Time, According to Graphic Designers]( Which brand logos do graphic designers think are the most iconic of all time? What are the most iconic logos by industry? What are the key logo trends of 2024? Adobe surveyed graphic designers to find out. [Check out the study findings. »]( [Help Us Redesign This Newsletter](XecX/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/) MarketingProfs survey [Help Us Redesign This Newsletter]( We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and [give us a piece of your mind. »](kRvBRN/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/) [Four Types of PR Content Beyond Press Releases]( infographic [Four Types of PR Content Beyond Press Releases]( When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. [Check out the infographic. »]( [AI Case Studies]( MarketingProfs PRO member offer Wonder how AI fits into your workflow? Join us Wednesday as Matt Heinz reveals real-world applications of AI across the buying and customer journey. [Save your seat now!]( Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](G/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/SDd0MWZsSnhPQTJpdmJvS015NHpEVFpqR25rbnBLaEVWYmRsNmhiZ3V4aWtVQ0hHVHdCbGVDZll4R3NuNDQ5eTZwTzgzSTJGd2lYYjVKQXNPSDI1bUE9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers](jVLS9-YExB_/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/SDd0MWZsSnhPQTJpdmJvS015NHpEVFpqR25rbnBLaEVWYmRsNmhiZ3V4aWtVQ0hHVHdCbGVDZll4R3NuNDQ5eTZwTzgzSTJGd2lYYjVKQXNPSDI1bUE9PQS2) by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!](ZKJP9RL2tA/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/SDd0MWZsSnhPQTJpdmJvS015NHpEVFpqR25rbnBLaEVWYmRsNmhiZ3V4aWtVQ0hHVHdCbGVDZll4R3NuNDQ5eTZwTzgzSTJGd2lYYjVKQXNPSDI1bUE9PQS2) Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important »]( [How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation »]( [The Incredible Growth of AI-Related Terms in Media Reports »]( [How B2B Marketing Leaders Are Brand-Building With Video [Infographic] »]( [The Benefits of Using AI in the Sales Process »]( [Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic] »]( Upcoming Events MAY 8 [Accelerating AI's Impact Across the Entire Buyer & Customer Journey](kRvBN/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/SDd0MWZsSnhPQTJpdmJvS015NHpEVFpqR25rbnBLaEVWYmRsNmhiZ3V4aWtVQ0hHVHdCbGVDZll4R3NuNDQ5eTZwTzgzSTJGd2lYYjVKQXNPSDI1bUE9PQS2) with Matt Heinz Session 3 of our 10-week AI for Demand Gen Marketers event MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo MAY 23 [Shaping the Future of Marketing With Video and AI](AgZdFYd/WjlUMTRicjRCbjRNU1FqNDdJUTRkSERMSUloN0szQnZQL0oxWFZwZFNrbGRPZHFUUTNYd3UxSG5HTStiMU9Iam9hMEhIdjN0Z0hWZ0h4aFBqTGRYRUtJMzVLODY4R3ZBU0xxSWRvc2VPK3JTNnRYYlhJbEJxdz09S0/) 60-minute webinar | sponsored by Goldcast [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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