TGI FridAI: Can AI save you from Marketing Inferno? | AI growth stats | AI news for marketers

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/MUEzd3JMOSt3VnBWQmNmMWxrL3p6cjlDQ1VXdkdSb3ZwYW9CUzAycGpaRDU2T2JYYjFwN0N0YzhxdGE1cnRMSAS2) [MarketingProfs Today]( Together with short-form video marketing platform [TikTok]( Friday, May 3, 2024 | Today's dose of marketing know-how. [Extra Savings on #MPB2B]( B2B Forum prices are still low—and groups of 3+ save even more! Save extra cash ($200 per person) when you buy three or more team passes to B2B Forum—and inspire team members to do their best work together! Workshops are an attendee-favorite way to tackle challenges as a team. [Inspire your team!]( 📋 Table of Contents 1. [Can AI Save You From Marketing Inferno?]( 2. [Unlock the Power of TikTok for B2B Lead Generation]( sponsored 3. [AI Update, May 3, 2024: AI News and Views From the Past Week]( 4. [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand](AZmdQN/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) MarketingProfs event 5. [AI Growth Statistics: The Transformative Impact of Artificial Intelligence]( 6. [Help Us Redesign This Newsletter](~/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/) MarketingProfs survey 7. [The Tortured Marketers Department](/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Can AI Save You From Marketing Inferno?]( article [Can AI Save You From Marketing Inferno?]( In a special presentation, Kenda Macdonald, author of the bestselling Hack the Buyer Brain, explains the marketing crimes we often unwittingly commit—and how AI can help us escape the fiery depths. [Read more and watch a clip. »]( [Unlock the Power of TikTok for B2B Lead Generation]( sponsored [Unlock the Power of TikTok for B2B Lead Generation](k/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/) Discover how to tap into TikTok's community of decision-makers to drive high-quality B2B leads. Master TikTok's short-form magic with creative hacks and targeting tricks to attract your ideal customers. [Get TikTok lead gen best-practices in this guide. »](/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/) [AI Update, May 3, 2024: AI News and Views From the Past Week]( artificial intelligence [AI Update, May 3, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »](/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand]( MarketingProfs event [Unleash Video's Superpowers to Convert More Leads and Accelerate Demand](jVLS9-E~xBGb/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) Attract today's digital-first, self-educating buyers through the power of video. Tyler Lessard will show you how to use video to boost email and website engagement, lead gen, and conversions in Session 1 of our 3-session Friday Forum event. Join us! [Register here. »]( [AI Growth Statistics: The Transformative Impact of Artificial Intelligence]( article [AI Growth Statistics: The Transformative Impact of Artificial Intelligence]( AI's impact on businesses worldwide is already undeniable, and the anticipated impact even more profound. Check out these select stats on [the growth of AI. »]( [Help Us Redesign This Newsletter]( MarketingProfs survey [Help Us Redesign This Newsletter]( We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and [give us a piece of your mind. »]( [The Tortured Marketers Department]( MarketingProfs Master Class for PRO Members Marketing is hard enough. And without a good brand to promote? You might even say it's torture. Join Nick Westergaard for How to Build a Standout Brand, a PRO-level Master Class that walks you through branding, from defining your position today to maintaining your brand tomorrow. [Taylor your branding now]( Profs Picks sponsored Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. [Discover how in the TikTok B2B Lead Generation Guide](. Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: [Download the guide today](. Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!](AZmdQYN/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Incredible Growth of AI-Related Terms in Media Reports »]( [How B2B Marketing Leaders Are Brand-Building With Video [Infographic] »]( [The Benefits of Using AI in the Sales Process »](jVLS9-E~xBb/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) [Six Ways to Improve Corporate Culture in a Hybrid Workplace [Infographic] »](ZKJP9L42sRk/LzZLd2g1YjN1S1NIRCt6S1E4SnlXSkRiYmpzS0tiRW5xTzlQbTJyUEgvUTRUTEZhbFBkOHlkcFFvWU9xNWJVck1iZml2cFk1aDZwVDlRL1BpZG1WZHNadTg1U09oWlFobU1DUjlmY1BNZU5NWlZ3OTBiMlVZUT09S0/blZTK2dSSFZqYnZCNzFqTWRrb1ZkYTV3NEh0VVQ0bjFENXdYMkRCUDQ0RHMwRDdBcStmc005M0FidDYyMVYwU3hJL25FZkM1Zk4xZzI4T3FoRUxsK1E9PQS2) [Tech Marketers Need to Rethink Automation »]( [CTV Precision and the Power of ABM to Reach the Right B2B Audience »]( Upcoming Events MAY 8 [Accelerating AI's Impact Across the Entire Buyer & Customer Journey]( with Matt Heinz Session 3 of our 10-week AI for Demand Gen Marketers event MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo MAY 23 [Shaping the Future of Marketing With Video and AI]( 60-minute webinar | sponsored by Goldcast [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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