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The B2B Forum program is outâand it's filled with dozens of educational and inspirational sessions. Leadership? Check. Storytelling? Check. AI? Check. All with real, actionable takeaways. See what else is in store for you at #MPB2B. [Check out the new 2024 program now]( 📋 Table of Contents 1. [Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age](GNXsR4/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2) 2. [Unlock the Power of TikTok for B2B Lead Generation]( sponsored 3. [Your Marketing Superpowers: Targeting and Personalization]( 4. [Video Marketing Friday Forum](jVLS9-bpaFe/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2) MarketingProfs event 5. [Essential Digital Marketing Tools for 2024]( 6. [Help Us Redesign This Newsletter](/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/) MarketingProfs survey 7. [How to Create Truly Unique Content]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age](
article
[Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age](
The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. [It's time to face reality. »]( [Unlock the Power of TikTok for B2B Lead Generation](
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[Unlock the Power of TikTok for B2B Lead Generation](
Discover how to tap into TikTok's community of decision-makers to drive high-quality B2B leads. Master TikTok's short-form magic with creative hacks and targeting tricks to attract your ideal customers. [Get TikTok lead gen best-practices in this guide. »](Ae6vS2/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/) [Your Marketing Superpowers: Targeting and Personalization](
podcast from the archives
[Your Marketing Superpowers: Targeting and Personalization](ZKJP9qWwfRj/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2)
Scott Dubois, co-founder of digital agency Pidalia, discusses generational marketing, the power of personalization, qualities to look for in an agency, and more. [Read more and listen in. »]( [Video Marketing Friday Forum](2msND/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2)
MarketingProfs event
[Video Marketing Friday Forum](
Video is highly engaging, so it makes sense as a marketing channel. Problem is: budget, time, script... But once our three video experts share their insider knowledge with you, you'll soon be producing high-quality videos that engage and help convert prospects. [Register now (it's free!). »]( [Essential Digital Marketing Tools for 2024](
infographic
[Essential Digital Marketing Tools for 2024](
To help make sense of smorgasbord of digital marketing solutions available today, Smart Insights created an infographic covering top tool recommendations for 2024. [Check out the infographic. »]( [Help Us Redesign This Newsletter](/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/)
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We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and [give us a piece of your mind. »]( [How to Create Truly Unique Content](
MarketingProfs Master Class for PRO members
Unique content drives engagement. How do you come up with unique content? One smart way is to interpret the results of a survey. Discover how to write, conduct, and analyze a survey so your content—and your expertise—is in a catergory by itself. Aspiring thought leader, this mini-workshop is for you. Check out Using Research for Content and Thought Leadership, available now to the PRO community. [Start creating your own survey today]( Profs Picks
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Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. [Discover how in the TikTok B2B Lead Generation Guide](. Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: [Download the guide today](.
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JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](ZKJP9qWwfj/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers](/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2) by MarketingProfs.
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IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](qfW8/am9SL2EreWJIdVJJVUVZcTBpSFNWQnp3QmxvYVlwaXdEVkJaNDdCWDlxNkZuZHRxK0FFRTVYKzhVdkcvc0VhbTFJbVpxbGVqcmVhVlRhdE5kSnp5RU9hNVVrYWRra2ovQlM1TnNRZVRpUkFNL2pJa0ZDb1U0Zz09S0/RzJ0SmJrbHNJZHh0QzZxTURCNm5nRkhVaDd3SUVzdW5DSE8wZ2lOZi9ZUXFNRFU2KzNDUFFKVUNHM3d6bGljWk5JVzBnSnZqcVRCUkRkSVU0Zm4zeUE9PQS2).
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