Why you need closed-loop measurement in a post-cookie world | Selling styles B2B buyers prefer | The power of second chances in B2B

Today's dose of marketing know-how. [View online]( | [Advertise](9bxJ8/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) | [Unsubscribe](HVK/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/M3dzYUswU0VQTnhtL0w1d3hDOFFCQkhkaVJBcGwrRnVJcVVmQ2xac0h4MC9MaXM1dHIwUnFjK3lsbGU2RUFTUQS2) [MarketingProfs Today]( Together with short-form video marketing platform [TikTok]( Wednesday, May 1, 2024 | Today's dose of marketing know-how. [Today: Kenda Macdonald's AI How-To]( Live session starts at 12 noon ET Today at noon, community-favorite Kenda Macdonald reveals how to not get too caught up in personalized marketing with AI. She'll help you keep your focus on the key metrics that matter to marketers. Free for PRO members! [Join Kenda's session here]( 📋 Table of Contents 1. [Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important](DhEV/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) 2. [Unlock the Power of TikTok for B2B Lead Generation](J0/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/) sponsored 3. [The Selling Styles B2B Buyers Prefer Most]( 4. [Simplify Lead Capture & Get More SQLs at Trade Shows](JRG/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) sponsored webinar 5. [The Power of Second Chances in B2B Marketing](hq/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) 6. [Travel Savely]( MarketingProfs event 7. [Become Your Industry's Go-To on Social](JG/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important](Hx/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) article [Why the New Cookieless Marketing Landscape Makes Closed-Loop Measurement So Important]( As third-party cookies crumble, how do marketers measure success? Explore how closed-loop measurement adapts to a cookieless future. Understand its impact on marketing measurement and discover its benefits. [Read more. »]( [Unlock the Power of TikTok for B2B Lead Generation]( sponsored [Unlock the Power of TikTok for B2B Lead Generation]( Discover how to tap into TikTok's community of decision-makers to drive high-quality B2B leads. Master TikTok's short-form magic with creative hacks and targeting tricks to attract your ideal customers. [Get TikTok lead gen best-practices in this guide. »](9bxJR8/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/) [The Selling Styles B2B Buyers Prefer Most]( research [The Selling Styles B2B Buyers Prefer Most]( Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK. [Check out the study findings. »]( [Simplify Lead Capture & Get More SQLs at Trade Shows](DhV/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) sponsored webinar [Simplify Lead Capture & Get More SQLs at Trade Shows]( Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience. So... Are your time, money, and effort paying off? Here's how you can [make sure they do. »]( [The Power of Second Chances in B2B Marketing]( video [The Power of Second Chances in B2B Marketing](Jq/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) Dive into an inspiring episode of the Marketing Smarts Live Show that explores the transformative power of second chances. This show features insights from a company that provides work opportunities for incarcerated women. [Tune in! »]( [Travel Savely]( MarketingProfs event [Travel Savely]( Now's a great time to book your flight to Boston for B2B Forum this November 12-14. The excitement is high—but the airline prices are low when you book this far in advance. Plus, get a discounted stay at the beautiful Omni Boston Hotel at the Seaport to be right where the magic happens—before the room rate sells out! [Here's what you gotta know »]( [Become Your Industry's Go-To on Social](HK/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) MarketingProfs Working Webinar for PRO Members B2B marketing doesn't have to be strictly business. Grow your B2B audience on social media with a healthy mix of fun, informative, and interactive posts to drive engaged users to your website. Discover how to use social media to your advantage in Building Brand Trust Through Social Media, a four-part mini workshop hosted by Zontee Hou. Free for PRO members. [Start the first session](PvHb9/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) Profs Picks sponsored Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. [Discover how in the TikTok B2B Lead Generation Guide](. Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: [Download the guide today](J4q/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/). Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](APD_JYa/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](e/eTNRb0UxaHFHYmpNekhmMXJiTnlKa0tEVi91aEoxOGJiODQ4REkwZDV4TFF0bUo2ajhDa0VmTGdrVkt4anZYNW5JTXdQanBxK01ReERhUkp2d01ZakhvY0NWUnlnVDdPOFgwUEtad0ZwZWx3dzAvcUhkVDZOdz09S0/VkN3STNsZzh6K0tSQm40Vk5mWjAwVmg0N2d3Z0JuM0s4RXNuZDdDaFU4aWhNQTQ2UUpCVmJrM2JXUUJLNVhxMHNyTG9VWFNwazdFU0U1WGd2WUZUMFE9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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