Build high-quality backlinks | B2B brand-building with video | Use of a AI-related terms in the media

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with short-form video marketing platform [TikTok]( Tuesday, April 30, 2024 | Today's dose of marketing know-how. [Personalization Hell](AG7Vs0/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2) Will AI save you? Personalized marketing is hot. But if you lose your focus with AI, you'll find yourself caught up in personalization hell. (And it's hot there, too.) Tomorrow, Kenda Macdonald reveals how to maintain your sanity when personalizing your marketing with AI. Included with PRO membership. [Here's where to focus your AI efforts](g8EBRA/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2) 📋 Table of Contents 1. [How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation]( 2. [Unlock the Power of TikTok for B2B Lead Generation]( sponsored 3. [The Incredible Growth of AI-Related Terms in Media Reports](jVLS9-_Z0Fg/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2) 4. [Simplify Lead Capture & Get More SQLs at Trade Shows]( sponsored webinar 5. [How B2B Marketing Leaders Are Brand-Building With Video]( 6. [Your Best Chance to Convince the Boss!]( MarketingProfs event 7. [Optimized for Search?]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation]( article [How to Use a High-Quality Backlink Strategy to Invigorate Your SEO and Lead Generation]( Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. [Learn more. »]( [Unlock the Power of TikTok for B2B Lead Generation]( sponsored [Unlock the Power of TikTok for B2B Lead Generation](AG7VsY0/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/) Discover how to tap into TikTok's community of decision-makers to drive high-quality B2B leads. Master TikTok's short-form magic with creative hacks and targeting tricks to attract your ideal customers. [Get TikTok lead gen best-practices in this guide. »]( [The Incredible Growth of AI-Related Terms in Media Reports]( research [The Incredible Growth of AI-Related Terms in Media Reports]( The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research. [Check out the study findings. »]( [Simplify Lead Capture & Get More SQLs at Trade Shows]( sponsored webinar [Simplify Lead Capture & Get More SQLs at Trade Shows]( Trade shows give you a chance to interact with prospects and create a memorable impression on your audience. And it takes a lot of effort to create a successful trade show experience. So... Are your time, money, and effort paying off? Here's how you can [make sure they do. »]( [How B2B Marketing Leaders Are Brand-Building With Video]( infographic [How B2B Marketing Leaders Are Brand-Building With Video]( Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn. [Check out the infographic. »]( [Your Best Chance to Convince the Boss!]( MarketingProfs event [Your Best Chance to Convince the Boss!]( The B2B Forum program is out, and tickets are still $600 off the door price. But not for long! For your best chance to join us in Boston, get the Convince Your Boss guide now. We'll help you map B2B Forum sessions to your job—so you can make the case for a strong ROI. [Get the guide here. »](g8EBA/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2) [Optimized for Search?]( MarketingProfs Master Class for PRO Members Is your content SEO-ified? Andy Crestodina reveals the tools and techniques he uses to improve SEO in The Art of Being Found: SEO for (Non-Techie) Marketers. Get a bump in your search rankings with this Master Class, available now to PRO members. [Get Andy's SEO toolkit here]( Profs Picks sponsored Can you really use TikTok for B2B lead generation? IYKYK! You can, in fact, generate high-quality leads by engaging prospective buyers on their platform of choice—throughout their entire journey from discovery to conversion to loyalty. With over 7 million businesses thriving on TikTok, the platform has established itself as a trusted and enduring channel for brands to connect with their audiences. TikTok for Business offers you advanced targeting capabilities and human-first ad formats to reach your ideal audiences. You can foster relationships and build brand awareness with digital-native decision-makers through "edutaining" content. [Discover how in the TikTok B2B Lead Generation Guide](w/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/). Learn creative hacks, targeting tricks, and ways to measure the success of your TikTok lead generation efforts: [Download the guide today](. Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](ZKJP9e6AtRD/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [Personalization: The Secret Weapon B2B Companies Are Not Using »]( [The 7Cs of Social Media Marketing [Infographic] »]( [Top Hurdles B2B Buyers Face in Online Purchasing »]( [The New 'Content Continuum': A Six-Stage Marketing 'Funnel' »]( [Four Questions to Help You Balance Content Volume and Relevance »]( [How US Small Business Owners Feel About a TikTok Ban [Infographic] »](jVLS9-_Z0FGg/Q25iMGpFTGJHcmJSeVQ4dnc2SnhqK3VCUVRtQzAwSCt3MmlFNHNBVGJrUFRhVnhKMVYraTc2R2hGN2hwVzZwbWNUN25vMTBTZ2h2bDlnZnkvMVV1RmoxUDIySFZGNnVjWXhIQVdMc1FKNGt3N2dNUWFBM3JNdz09S0/TTBDR1RjTFBZdmx4VmJ5UldXSXUzblIrVjY0a2FvUmZ3dDBNWldDa2hLSXFqR1BDMUNlbXMyTG1Pa2Via002b1F1NjBaTlVQbndzV3owRkdaaUhaYnc9PQS2) Upcoming Events MAY 1 [Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?]( with Kenda Macdonald Session 2 of our 10-week AI for Demand Gen Marketers event MAY 2 [How to Maximize Trade Show ROI]( 45-minute webinar | sponsored by Cvent MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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