TGI FridAI! AI use in sales | AI news for marketers | AI foundations

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, April 26, 2024 | Today's dose of marketing know-how. [Have YOU Seen the Program?]( Get inspired at B2B Forum B2B marketers know: B2B Forum inspires great marketing—and this year's will be no different. The program is out now, and tickets are selling out during every pricing period. Don't wait—discover the incredible B2B Forum sessions waiting to inspire you! [What sessions will inspire you?]( 📋 Table of Contents 1. [The Benefits of Using AI in the Sales Process]( 2. [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar 3. [AI Update, April 26, 2024: AI News and Views From the Past Week]( 4. [Help Us Redesign This Newsletter]( MarketingProfs survey 5. [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( 6. [Maximize Customer Lifetime Value](/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) MarketingProfs Master Class for PRO members Scroll down for more useful resources. [The Benefits of Using AI in the Sales Process](M_/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) article [The Benefits of Using AI in the Sales Process]( Explore how AI can be used in sales to improve efficiency, decision-making, and outcomes, based on insights derived from a survey of 250+ sales professionals globally. [Check out the details. »]( [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar [Maximize Trade Show ROI: Practical Tips & Best-Practices](AN3Dcj/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. [Sign up for this free webinar. »]( [AI Update, April 26, 2024: AI News and Views From the Past Week]( opinion [AI Update, April 26, 2024: AI News and Views From the Past Week](8H0/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) Catch up on select AI news and developments from the past week or so. [Stay in the know. »](jrbfR/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) [Help Us Redesign This Newsletter]( MarketingProfs survey [Help Us Redesign This Newsletter](8HL0/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/) We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and [give us a piece of your mind. »]( [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( video from the archives [A B2B Marketing Deep Dive on AI Foundations, the Future, and More]( Marketing Smarts podcast and live show guest Christopher Penn, together with host George B. Thomas, discusses data science as well as what AI means for marketing, how to implement machine-learning, and how to think like a data scientist. [Tune in! »](Ma_/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) [Maximize Customer Lifetime Value]( MarketingProfs Master Class for PRO Members Increase your CLV with Kenda Macdonald's four components of lifecycle marketing: Attract, Engage, Sell, WOW! Get Kenda's proven framework to WOW your buyers in her Master Class, The Secret to My (Demand Gen) Success. Available now to the PRO community. [WOW your buyers](V/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](AN3DcYj/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](jrbfRR/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2). Did You Miss Us? Recent MarketingProfs content [The 7Cs of Social Media Marketing [Infographic] »]( [Top Hurdles B2B Buyers Face in Online Purchasing »]( [The New 'Content Continuum': A Six-Stage Marketing 'Funnel' »]( [Four Questions to Help You Balance Content Volume and Relevance »]( [How US Small Business Owners Feel About a TikTok Ban [Infographic] »]( [How B2B Marketers Can Create Human-Like Interactions in a Digital World »]( Upcoming Events MAY 1 [Demand Generation and AI: Conversion Trifecta or Dante's 9 Levels of Hell?]( with Kenda Macdonald Session 2 of our 10-week AI for Demand Gen Marketers event MAY 2 [How to Maximize Trade Show ROI]( 45-minute webinar | sponsored by Cvent MAY 10 [Video Marketing Friday Forum](ZABY/b0lmd3RJcEtXM1JtbXp0WjBuY1VJcUJSWCsxWU9uaGFud28xZWVxeVpPN3hhc0E3Z1g0OEtSdjJjSXRhQWVSSzVTWTZMV1dwb1NZd3oyMnhlM3QzYlRPN0txNkFMTW4wcXlBMkFQOXF0NVVEc0prRktwVlZrdz09S0/Kzd3V2o1aE1xaVNUZkViYVpIT01hNHhEeCtyM0k0UmJKbG9wSll3Tk84eXB1N0lIdVdHbHY4eXZHQ1dtUWk2ejhPbXNuYjVzR0lsTmF5OHpGRE8vOWc9PQS2) 3 live sessions | sponsored by Vimeo [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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