Rethinking automation | Hybrid workplace corporate culture | When & how to use marketing automation

Today's dose of marketing know-how. [View online]( | [Advertise](fm/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) | [Unsubscribe]( [MarketingProfs Today]( Thursday, April 25, 2024 | Today's dose of marketing know-how. [B2B Forum Program Is Out—and it's FIRE]( Bring back the spark with #MPB2B Whoa—the B2B Forum program is now available. And it's overflowing with inspirational sessions on red-hot topics you've been clamoring for. Ignite your career with dozens of sizzling sessions—only at B2B Forum this November 12–14. [Which sessions have YOU all fired up?]( 📋 Table of Contents 1. [Tech Marketers Need to Rethink Automation]( 2. [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar 3. [When (and How) to Use Marketing Automation](8/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) 4. [Help Us Redesign This Newsletter]( MarketingProfs survey 5. [Six Ways to Improve Corporate Culture in a Hybrid Workplace]( 6. [The Rule of 7 Is Dead]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Tech Marketers Need to Rethink Automation](gLTZ/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) article [Tech Marketers Need to Rethink Automation]( Explore these insights on why marketers, especially those in tech, should rethink their automation strategies. Understand the cultural shifts needed to enhance ROI and customer relationships. [Dive into the full discussion. »]( [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar [Maximize Trade Show ROI: Practical Tips & Best-Practices]( Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. [Sign up for this free webinar. »]( [When (and How) to Use Marketing Automation]( podcast [When (and How) to Use Marketing Automation]( Katie Robbert, CEO of analytics firm Trust Insights, explains how automation can make your job easier and your marketing better. [Read more and listen in. »]( [Help Us Redesign This Newsletter](VX2sRy/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/) MarketingProfs survey [Help Us Redesign This Newsletter]( We're redesigning MarketingProfs Today! And here is your opportunity to have your say on the overall design approach you'd prefer we take. Take this really short survey and [give us a piece of your mind. »]( [Six Ways to Improve Corporate Culture in a Hybrid Workplace]( infographic [Six Ways to Improve Corporate Culture in a Hybrid Workplace](f8m/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) How can you nurture a strong corporate culture in a hybrid workplace? You need to take six key approaches. This infographic lays out those approaches, explaining why they are important and how to implement each. [Check out the infographic. »]( [The Rule of 7 Is Dead]( MarketingProfs Master Class for PRO members Contacting your prospect seven times used to be great marketing advice, back when you controlled the flow of information. But today? Your prospect is flooded with information—and it needs context. Discover how stories create context in B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class is available now to PRO members. [Create context with stories](gLTAZ/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on JUST LAUNCHED! Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](g/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers](jVLS9-6aNMa/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!](ZKJP9GwVsL/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. IT'S TRUE: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The New 'Content Continuum': A Six-Stage Marketing 'Funnel' »]( [Four Questions to Help You Balance Content Volume and Relevance »]( [How US Small Business Owners Feel About a TikTok Ban [Infographic] »]( [How B2B Marketers Can Create Human-Like Interactions in a Digital World »]( [How AI Search Will Change Your Content Strategy »]( [Do Marketers Expect to Face More Competition in 2024? »](/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) Upcoming Events MAY 2 [How to Maximize Trade Show ROI]( 45-minute webinar | sponsored by Cvent MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo [MarketingProfs](A4vqfw/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2) You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. Comments? [Contact us](. Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](/NFFGQVFLZEVtbWZKTCtrY3UyK0FSTFpyWUczR0NXanZUVEIvWGdKUkc1WWNoNnVmVkJ2ZnRzMlFUd1lZRkpoTkZpY0l6VFNyWlgwTU55SC8zWGhJNjh1SzVHVlhSUUE4SDdWYmZFS1N4cUhVVGNDU2lnbkFmdz09S0/T09kbGxYUWk1cDZpS0NSQUdVQUNOSUt5T01VU1Y1aUlCL1BSTU4wOENSOXNSS3d4cGZNa3d1cXZZVERRS0kzYis3K1plbEJ0Q0p0bU5heGdoQ3BwRWc9PQS2). © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625