Design's impact on your marketing | Client challenges freelancers face | CTV + ABM = effective B2B marketing

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](yjZLsY_/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/dHlJaEt2WVlLd3cxa0JCQ0k5MmZMQlhBd1hxUStqNy9kaGRrRXpPY0lsajVvN2FFb096bWFoWkp6L1IybzgyMwS2) [MarketingProfs Today]( Wednesday, April 24, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [How Design Practices Enhance Your Marketing Strategy]( 2. [The Wait Is Over: #MPB2B Program Out Now](_/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) MarketingProfs event 3. [The Top Challenges Freelancers Face With Clients]( 4. [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar 5. [CTV Precision and the Power of ABM to Reach the Right B2B Audience]( 6. [Counterbalance to AI]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [How Design Practices Enhance Your Marketing Strategy]( article [How Design Practices Enhance Your Marketing Strategy]( Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. [Read more. »]( [The Wait Is Over: #MPB2B Program Out Now]( MarketingProfs event [The Wait Is Over: #MPB2B Program Out Now]( Wait no longer—the 2024 B2B Forum program is now available! But we're wondering: Is it too heavy on awesomeness? Is that possible? Take a look, see what you think. [Browse the awesomeness here »]( [The Top Challenges Freelancers Face With Clients]( research [The Top Challenges Freelancers Face With Clients](L/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) What are the biggest challenges freelancers face when working with clients? How do they feel about their onboarding, team integration, and feedback experiences with clients? To find out, researchers surveyed 200 freelancers. [Check out the study findings. »]( [Maximize Trade Show ROI: Practical Tips & Best-Practices](yjZLs_/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) sponsored webinar [Maximize Trade Show ROI: Practical Tips & Best-Practices]( Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. [Sign up for this free webinar. »]( [CTV Precision and the Power of ABM to Reach the Right B2B Audience]( video [CTV Precision and the Power of ABM to Reach the Right B2B Audience]( This episode features insights from Vin Turk, a co-founder and the COO at Madison Logic, a provider of ABM solutions. Vin shares his expertise on using CTV and ABM to enhance B2B marketing impact and effectiveness. [Tune in! »]( [Counterbalance to AI]( MarketingProfs Master Class for PRO members AI's impact is growing in B2B... giving you the opportunity to humanize your customers' journey and delight your audiences! Discover how to exceed their expectations with Customer Journey Maps for Marketers: Understand and Exceed Expectations. Hosted by Certified Customer Experience Professional Jeannie Walters. Available now to PRO members. [Start exceeding expectations]( Afoot in the Neighborhood MarketingProfs community goings-on LAUNCHING THIS WEEK: Yet another brand-new AI weekly series! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](td9/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [How B2B Marketers Can Create Human-Like Interactions in a Digital World »]( [How AI Search Will Change Your Content Strategy »]( [Do Marketers Expect to Face More Competition in 2024? »]( [What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You »]( [Manager Survey: Will AI Replace Employees and Lower Salaries? »]( [Email Fonts: The Good, Bad, and Ugly [Infographic] »](WZdfr/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) Upcoming Events APR 24 [Personalization Perfected: Conversational AI's Impact on Demand Generation]( 60-minute webinar | sponsored by Drift, a Salesloft company APR 24 [AI for Demand Gen Marketers](XyTK/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) A 10-week MarketingProfs PRO Event Series MAY 2 [How to Maximize Trade Show ROI]( 45-minute webinar | sponsored by Cvent MAY 10 [Video Marketing Friday Forum]( 3 live sessions | sponsored by Vimeo [MarketingProfs](jVLS9veEzT4/Z0hoTnRVRmJSU0JEQWNjY3JSRTdKTUx5d000Sjk3QnJrcTBFeXYyRGJmT2JZdG02Z3owVHNhOGMzL3ZNRmFucUFCa0ZYSDBJNmpsaUtGOTBDVDBWV3l1WnpEMHllazVJQm1RcE1JMDluSkxaWUFCakJnTTUzQT09S0/MTdjTjNDajBNejR5UlFtKzlnY3R3RlVzdEhIMDk5RVBxMWpjNnV1Y1Z3VDR3WFFNZnJpcFQ3anhLREJtR0NEUDhBTCtiYnhtOUhYbFRLQ09EMXY3VWc9PQS2) You received this newsletter as part of your MarketingProfs subscription. 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