Marketing campaign personalization | B2B online purchasing hurdles | 7Cs of social media marketing

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Tuesday, April 23, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Personalization: The Secret Weapon B2B Companies Are Not Using](2/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) 2. [Announcing the B2B Forum Program!]( MarketingProfs event 3. [Top Hurdles B2B Buyers Face in Online Purchasing]( 4. [Maximize Trade Show ROI: Practical Tips & Best-Practices](y6W3JYj/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) sponsored webinar 5. [The 7Cs of Social Media Marketing](ZKJPKWNEQ6/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) 6. [Reduce, Reuse, Recycle Your Content]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Personalization: The Secret Weapon B2B Companies Are Not Using]( article [Personalization: The Secret Weapon B2B Companies Are Not Using]( Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. [Read more. »]( [Announcing the B2B Forum Program!]( MarketingProfs event [Announcing the B2B Forum Program!]( The B2B Forum program is out now, featuring dozens of your favorite experts and topics. Drive marketing ROI. Adapt your SEO. Fix your email. Improve your work relationships and leadership capabilities. There's something for your entire marketing team. See you there November 12-14 in Boston, MA! [See what's in store at #MPB2B »]( [Top Hurdles B2B Buyers Face in Online Purchasing]( research [Top Hurdles B2B Buyers Face in Online Purchasing]( Some 91% of buyers say they've encountered at least one issue that's prevented them from placing an order online with a B2B vendor, according to recent research. [Check out the study findings. »]( [Maximize Trade Show ROI: Practical Tips & Best-Practices]( sponsored webinar [Maximize Trade Show ROI: Practical Tips & Best-Practices]( Your organization spends a lot of time and money to prepare for trade shows. Are you putting your resources to their best use at industry events? Discover insights and best-practices for maximizing your trade show ROI. [Sign up for this free webinar. »]( [The 7Cs of Social Media Marketing]( infographic [The 7Cs of Social Media Marketing]( What are the foundational elements of social media marketing success? According to this infographic, they are: community, content, curation, creation, connection, conversation, and conversion. [Check out the infographic. »]( [Reduce, Reuse, Recycle Your Content]( MarketingProfs Working Webinar for PRO Members Having trouble keeping up with the constant demand for new content? You're not alone. Discover how to repurpose your content to get more marketing impact. Nick Westergaard shows you how in his Digital Brand Activation Working Webinar series. Available on demand now for PRO members. [Get more from your content](J8/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on LAUNCHING THIS WEEK: Yet another brand-new AI weekly series! [AI for Demand Gen Marketers](M0/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. JUST ANNOUNCED: Program & Speakers for [MarketingProfs B2B Forum!]( Advance your career, network with peers, create amazing memories, and meet new friends at the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you should grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You »]( [Manager Survey: Will AI Replace Employees and Lower Salaries? »]( [Email Fonts: The Good, Bad, and Ugly [Infographic] »](ML0/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) [Mastering the Customer Review Process: How to Ask for Reviews »]( [Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic »]( [The 10 Best Paying Digital Marketing Side Hustles [Infographic] »]( Upcoming Events APR 24 [Personalization Perfected: Conversational AI's Impact on Demand Generation]( 60-minute webinar | sponsored by Drift, a Salesloft company APR 24 [AI for Demand Gen Marketers]( A 10-week MarketingProfs PRO Event Series MAY 2 [How to Maximize Trade Show ROI]( 45-minute webinar | sponsored by Cvent MAY 10 [Video Marketing Friday Forum](2DmhG/eVJzUTN1ejhEb3B0OEVNdUtWUzhkUXRJeTRjSTRvVkZYekw1QzY5QzhiM291cEZPVTk4N214cy9RRkE1TERKVm51eTFhWE55cGsrZnBkMHgwVXplSmZPUVp2VkdzUlVqV2JzekFlRFVIakZDanZxa2JKY0tMZz09S0/UVFzdE5uQzhleEZUUUtHNkp2Z1VVaE1GK1IyM2Z4c1ErV0hGcEl4MjFvYWRwUlYzTVEwUnNUaEtHVmV3c29MOWdtQlUvK2NTeW1GaEVrQ2dydnNINUE9PQS2) 3 live sessions | sponsored by Vimeo [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. 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