The 'Content Continuum' and new 'funnel' | AI news for marketers | Strategic content development

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, April 19, 2024 | Today's dose of marketing know-how. [Intelligent Support. 24/7.]( Join us for this FREE webinar, April 24 Your customer service team can't be available around the clock. But AI can! Next Wednesday, discover how AI can boost your demand gen. [Boost demand with AI.]( 📋 Table of Contents 1. [The New 'Content Continuum': A Six-Stage Marketing 'Funnel']( 2. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 3. [AI Update, April 19, 2024](E/ZTV4dVplRlhzK2JJZ0xHOUdiK3lPbE1rck1BVmVSOS9wcHByNkZRNzAvVmhFRUZlWjdKbC9sVW1rRjBKMjRoRERITE9NRityMzNZck51endrT1NycUlENGNBU0EzaUIwKy9FWVd4a21pU2NzTGhIdFEyY3B3QT09S0/MUpld2tad21GdnQ4bnZkQzNGbm1YYmk5aGwzWk8vTUhtVGVBL1B0czVSQWFaOXZCcU5Ma2svYkw1ZXlCTE1jbmcwY0ZubVVQSHdndG1HZm1SdCtsZ3c9PQS2): AI News and Views From the Past Week 4. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 5. [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( 6. [Why Can't We Be Friends?]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [The New 'Content Continuum': A Six-Stage Marketing 'Funnel']( article [The New 'Content Continuum': A Six-Stage Marketing 'Funnel']( Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own [marketing and content strategy. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [AI Update, April 19, 2024: AI News and Views From the Past Week]( opinion [AI Update, April 19, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »](PPXTE/ZTV4dVplRlhzK2JJZ0xHOUdiK3lPbE1rck1BVmVSOS9wcHByNkZRNzAvVmhFRUZlWjdKbC9sVW1rRjBKMjRoRERITE9NRityMzNZck51endrT1NycUlENGNBU0EzaUIwKy9FWVd4a21pU2NzTGhIdFEyY3B3QT09S0/MUpld2tad21GdnQ4bnZkQzNGbm1YYmk5aGwzWk8vTUhtVGVBL1B0czVSQWFaOXZCcU5Ma2svYkw1ZXlCTE1jbmcwY0ZubVVQSHdndG1HZm1SdCtsZ3c9PQS2) [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum](y990MG/ZTV4dVplRlhzK2JJZ0xHOUdiK3lPbE1rck1BVmVSOS9wcHByNkZRNzAvVmhFRUZlWjdKbC9sVW1rRjBKMjRoRERITE9NRityMzNZck51endrT1NycUlENGNBU0EzaUIwKy9FWVd4a21pU2NzTGhIdFEyY3B3QT09S0/MUpld2tad21GdnQ4bnZkQzNGbm1YYmk5aGwzWk8vTUhtVGVBL1B0czVSQWFaOXZCcU5Ma2svYkw1ZXlCTE1jbmcwY0ZubVVQSHdndG1HZm1SdCtsZ3c9PQS2) Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( video from the archives [How Being Strategic About Content Development Can Boost Results and Save Time and Money]( In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results significantly. [Tune in! »]( [Why Can't We Be Friends?]( MarketingProfs Working Webinar for PRO Members Marketing and Sales want the same thing: to gain more customers! So why not align the teams and become best friends? Join sales enablement consultant Pam Didner to create marketing that supports the sales process and attracts your ideal clients. The Sales Enablement Working Webinar Series is available to PRO members now. [Make besties with Sales](PPXTEE/ZTV4dVplRlhzK2JJZ0xHOUdiK3lPbE1rck1BVmVSOS9wcHByNkZRNzAvVmhFRUZlWjdKbC9sVW1rRjBKMjRoRERITE9NRityMzNZck51endrT1NycUlENGNBU0EzaUIwKy9FWVd4a21pU2NzTGhIdFEyY3B3QT09S0/MUpld2tad21GdnQ4bnZkQzNGbm1YYmk5aGwzWk8vTUhtVGVBL1B0czVSQWFaOXZCcU5Ma2svYkw1ZXlCTE1jbmcwY0ZubVVQSHdndG1HZm1SdCtsZ3c9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. 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