Content volume vs. relevance | Potential TikTok ban: poll results | Collaborative Content

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](jVLS9va~ZTGX/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/M2Y3WjA0cHA3eGxaQmdORFNwOHk0Umc0dnU3NUx5clVNUTVUUlVpMVI5OTZySlkzQVhVWDZYbjRPdU1peklYegS2) [MarketingProfs Today]( Thursday, April 18, 2024 | Today's dose of marketing know-how. [AI Redefines Engagement]( Join us April 24 at this FREE session Conversational AI provides meaningful engagement and personalized content to your visitors at all hours of the day—redefining engagement. Discover how AI can boost your brand's demand gen at Personalization Perfected: Conversational AI's Impact on Demand Generation. [Redefine engagement with AI.]( 📋 Table of Contents 1. [Four Questions to Help You Balance Content Volume and Relevance](yvm7QYD/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/S2UxSDNrZFJ2RlZ2amdPbTdkanpKQlkreE9MRHJHY1d6RzdubzJKUWRCNGY5UEZ3R1U5a0dES3kyQ1hTTGVQbmlocEpZeGZmUGdJSzB1b2pMcDh4VXc9PQS2) 2. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 3. [The Power of a Collaborative Content Strategy]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [How US Small Business Owners Feel About a TikTok Ban]( 6. [Amplify Your Organic Marketing]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Four Questions to Help You Balance Content Volume and Relevance]( article [Four Questions to Help You Balance Content Volume and Relevance]( Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. [Ask yourself these questions. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [The Power of a Collaborative Content Strategy](jVLS9va~ZTX/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/S2UxSDNrZFJ2RlZ2amdPbTdkanpKQlkreE9MRHJHY1d6RzdubzJKUWRCNGY5UEZ3R1U5a0dES3kyQ1hTTGVQbmlocEpZeGZmUGdJSzB1b2pMcDh4VXc9PQS2) podcast from the archives [The Power of a Collaborative Content Strategy](ZKJPKw46MY/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/S2UxSDNrZFJ2RlZ2amdPbTdkanpKQlkreE9MRHJHY1d6RzdubzJKUWRCNGY5UEZ3R1U5a0dES3kyQ1hTTGVQbmlocEpZeGZmUGdJSzB1b2pMcDh4VXc9PQS2) Why create content all by yourself when you can collaborate and have more fun? Andy Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating. [Read more and listen in. »]( [Do You Market to B2B Audiences?](ZKJPKw46MRY/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/S2UxSDNrZFJ2RlZ2amdPbTdkanpKQlkreE9MRHJHY1d6RzdubzJKUWRCNGY5UEZ3R1U5a0dES3kyQ1hTTGVQbmlocEpZeGZmUGdJSzB1b2pMcDh4VXc9PQS2) from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [How US Small Business Owners Feel About a TikTok Ban]( infographic [How US Small Business Owners Feel About a TikTok Ban]( Some 43% of small business owners say they oppose a potential US ban of TikTok, according to a recent survey. [Check out the infographic. »](b/UjlJM1F0bEFBNXJjOENSdFlpVE1LQnFQQUEzdTNrNUN1R2hqNHlXVTVPcVNKekV2eEdKQWoxUXpVMU4wSnJvekdNcTBWcXhOKzl3Mks4M0FCRnFxZUoraWlCZk1hVHBUWWhxWitVY21lZzlrcEVDNzl4bWNiUT09S0/S2UxSDNrZFJ2RlZ2amdPbTdkanpKQlkreE9MRHJHY1d6RzdubzJKUWRCNGY5UEZ3R1U5a0dES3kyQ1hTTGVQbmlocEpZeGZmUGdJSzB1b2pMcDh4VXc9PQS2) [Amplify Your Organic Marketing]( MarketingProfs Working Webinar for PRO Members An energized team wants to tell everyone about their exciting work. And their posts on social media can be an excellent source of organic marketing. Learn how to get your team excited to share your company's products and services in "Connect Your Digital Dots," the third session of Nick Westergaard's Digital Brand Activation Working Webinar. Available to PRO members now. [Connect your digital dots]( Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! 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