AI search and your content strategy | Human-like interactions in a digital world | More competition ahead?

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Wednesday, April 17, 2024 | Today's dose of marketing know-how. [Personalized Web Experiences]( Join us for this FREE session, April 24 Fully 4 in 10 visitors will interact with your website's chatbot to speed up their visit. Why not take the opportunity to create a personalized customer experience? Discover the power of AI to improve your demand gen at next week's webinar, Personalization Perfected. [Discover AI chatbots]( 📋 Table of Contents 1. [How AI Search Will Change Your Content Strategy]( 2. [Do You Market to B2B Audiences?](/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) advertise with MarketingProfs 3. [Do Marketers Expect to Face More Competition in 2024?]( 4. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 5. [How B2B Marketers Can Create Human-Like Interactions in a Digital World]( 6. [Impressive List Growth]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [How AI Search Will Change Your Content Strategy](8eHX/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) article [How AI Search Will Change Your Content Strategy]( Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. [Read more. »]( [Do You Market to B2B Audiences?](8eHZX/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) from lead gen to branding [Do You Market to B2B Audiences?](ZKJPKg0PhRX/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) to choose from. See how you can [reach your B2B audience. »](/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) [Do Marketers Expect to Face More Competition in 2024?]( research [Do Marketers Expect to Face More Competition in 2024?]( Do marketers think their companies will face more competition in 2024 compared with 2023? To find out, researchers conducted a survey of 507 marketing professionals in the United States. [Check out the study findings. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [How B2B Marketers Can Create Human-Like Interactions in a Digital World]( video [How B2B Marketers Can Create Human-Like Interactions in a Digital World](/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2) This episode delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into digital marketing efforts. [Tune in! »]( [Impressive List Growth]( MarketingProfs Working Webinar for PRO Members Sure, email marketing is hot... when you have a list to email. But if your list isn't as robust as you'd like, check out Kenda Macdonald's Demand Gen Working Webinar. In five sessions, you'll create a lead magnet, grow your list, build welcome and nurture campaigns, and more. Included with PRO. [Start growing your list today!]( Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](RfLE/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](/SGJjb1R1WjZGT0NzWTlCa0xaTGZ0Y0JjQzk1c0JJNVhaTmdlMHdscTVDVXVzaGY3SU1BUlhMM3gveVZDaDFDME15RzRUSDVzU2FES2JWcTNiaWxRcWVaSy9IeWR3ZnJSSmwvZlJDWEpmK3FycGg1MTdwLzFEZz09S0/V0dkeDBPNUJXZmkvdVdpcituM1F4WG1PaVBZTGV4RFNGeHZrSHlEVC9nQUpuRnhxTVNCMitoQ01QaFJMNFhMMzhNaWpocE54M3VLSHloUHl4VTVUcHc9PQS2). Did You Miss Us? 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