What top B2B marketers do different | AI to replace employees, lower salaries? | Email fonts: yes, maybe, no way

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Tuesday, April 16, 2024 | Today's dose of marketing know-how. [Chat About Chatbots]( Join us April 24 at this FREE webinar Visitors are on your website to find info, not soak in the scenery. Make it easy for them with an AI-powered chatbot! Join us next week to discover how conversational AI can personalize your visitor experience and move buyers one step closer to the sale. [Join the chat here]( 📋 Table of Contents 1. [What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You]( 2. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 3. [Manager Survey: Will AI Replace Employees and Lower Salaries?]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [Email Fonts: The Good, Bad, and Ugly]( 6. [Successful Segmenting]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You]( article [What Do Top-Performing B2B Marketers Do Differently? Six Things That Might Surprise You]( What makes top B2B marketers successful? Recent research unveils what differentiates top performers. [Dive deeper. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [Manager Survey: Will AI Replace Employees and Lower Salaries?]( research [Manager Survey: Will AI Replace Employees and Lower Salaries?]( Do managers think artificial intelligence will lead to fewer employees and lower salaries? To find out, researchers conducted a survey of 3,000 adults in the United States in management positions. [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?](ZKJPKKp2HRx/Z1JCNGkxSzNxYXN0MHNVTjdaQkZZL3cySHV6cnVvazdGVkkwMU05TkRvcFUzcjVHYklKRTlvOTJ2aFYzeTd4UHZvNE1SbDlha21zMHY2aUlTeHFPV05Ga1RjWmFzTWVjbmF3SGlQc0s4aDZKK01aaVRwVWhxdz09S0/L0txbWw5MHZrRUl1ZWNDd1k3dW9GNDA1WkkwSFAxK0piOWlBYVNEWnV6d0RZOTMyc0M2aDN0cHI3cHJEUGpCUExjbWNtc2NWTEE1TkFCcEdOUEhCSEE9PQS2) Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](ZKJPKKp2Hx/Z1JCNGkxSzNxYXN0MHNVTjdaQkZZL3cySHV6cnVvazdGVkkwMU05TkRvcFUzcjVHYklKRTlvOTJ2aFYzeTd4UHZvNE1SbDlha21zMHY2aUlTeHFPV05Ga1RjWmFzTWVjbmF3SGlQc0s4aDZKK01aaVRwVWhxdz09S0/L0txbWw5MHZrRUl1ZWNDd1k3dW9GNDA1WkkwSFAxK0piOWlBYVNEWnV6d0RZOTMyc0M2aDN0cHI3cHJEUGpCUExjbWNtc2NWTEE1TkFCcEdOUEhCSEE9PQS2) to choose from. See how you can [reach your B2B audience. »]( [Email Fonts: The Good, Bad, and Ugly](yyrdCYb/Z1JCNGkxSzNxYXN0MHNVTjdaQkZZL3cySHV6cnVvazdGVkkwMU05TkRvcFUzcjVHYklKRTlvOTJ2aFYzeTd4UHZvNE1SbDlha21zMHY2aUlTeHFPV05Ga1RjWmFzTWVjbmF3SGlQc0s4aDZKK01aaVRwVWhxdz09S0/L0txbWw5MHZrRUl1ZWNDd1k3dW9GNDA1WkkwSFAxK0piOWlBYVNEWnV6d0RZOTMyc0M2aDN0cHI3cHJEUGpCUExjbWNtc2NWTEE1TkFCcEdOUEhCSEE9PQS2) infographic [Email Fonts: The Good, Bad, and Ugly]( Which fonts should you consider and which should you avoid for your email campaigns? This infographic looks at the good (clear and Web-friendly), bad (for decoration only), and ugly (avoid at all cost). [Check out the infographic. »]( [Successful Segmenting](~8zJe/Z1JCNGkxSzNxYXN0MHNVTjdaQkZZL3cySHV6cnVvazdGVkkwMU05TkRvcFUzcjVHYklKRTlvOTJ2aFYzeTd4UHZvNE1SbDlha21zMHY2aUlTeHFPV05Ga1RjWmFzTWVjbmF3SGlQc0s4aDZKK01aaVRwVWhxdz09S0/L0txbWw5MHZrRUl1ZWNDd1k3dW9GNDA1WkkwSFAxK0piOWlBYVNEWnV6d0RZOTMyc0M2aDN0cHI3cHJEUGpCUExjbWNtc2NWTEE1TkFCcEdOUEhCSEE9PQS2) MarketingProfs Master Class for PRO Members Your total addressable market isn't a single, uniform group. Segment your TAM to address different audience needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members. [Segment your way to success]( Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](~8zJEe/Z1JCNGkxSzNxYXN0MHNVTjdaQkZZL3cySHV6cnVvazdGVkkwMU05TkRvcFUzcjVHYklKRTlvOTJ2aFYzeTd4UHZvNE1SbDlha21zMHY2aUlTeHFPV05Ga1RjWmFzTWVjbmF3SGlQc0s4aDZKK01aaVRwVWhxdz09S0/L0txbWw5MHZrRUl1ZWNDd1k3dW9GNDA1WkkwSFAxK0piOWlBYVNEWnV6d0RZOTMyc0M2aDN0cHI3cHJEUGpCUExjbWNtc2NWTEE1TkFCcEdOUEhCSEE9PQS2). And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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