How to ask for customer reviews | AI news for marketers | Video testimonials

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, April 12, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Mastering the Customer Review Process: How to Ask for Reviews]( 2. [SEO Friday Forum]( MarketingProfs event 3. [AI Update, April 12, 2024](/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) 4. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 5. [Unleash the Power of Video Testimonials for B2B Growth]( 6. [Uh-Oh. Taxes.]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [Mastering the Customer Review Process: How to Ask for Reviews](ZKJPKPZ0Tw/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) article [Mastering the Customer Review Process: How to Ask for Reviews](jVLS9v9k4B0/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. [Learn how. »]( [SEO Friday Forum]( MarketingProfs event [SEO Friday Forum]( Join our experts as they share highly practical SEO insights. Session 1 will teach you how to use content marketing and SEO to fill your pipeline, and in Session 2 you'll discover how to use SEO to increase revenue—not just your rankings. [Sign up here. »](jVLS9v9k4BG0/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) [AI Update, April 12, 2024: AI News and Views From the Past Week]( opinion [AI Update, April 12, 2024: AI News and Views From the Past Week]( Catch up on select AI news and developments from the past week or so. [Stay in the know. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass](AMP/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [Unleash the Power of Video Testimonials for B2B Growth](y~KXSYz/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) video from the archives [Unleash the Power of Video Testimonials for B2B Growth]( "Video testimonials are the secret sauce to B2B growth!" If that statement piques your interest, then you're in for a treat. In this episode of the Marketing Smarts Live Show, Alexander Ferguson discusses the transformative impact of video testimonials on B2B marketing. [Tune in! »]( [Uh-Oh. Taxes.]( MarketingProfs Master Class for PRO Members Monday is Tax Day in the US. Wish you had a better grasp of your financials? Start with A Marketer's Field Guide to Financial Goal Setting and Measurement, a 13-lesson Master Class to help you define your goals, measure your ROI, and improve your profits—both at home and at work. Free to PRO members. [Start nailing those KPIs]( Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](4/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The Largest Traffic Referrers on the Web »]( [The Biggest Email Marketing Opportunities for B2B Brands »]( [The Two Most Valuable Benefits of Video Marketing in Healthcare »](y~KXSz/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) [Four Benefits of Employee-Generated Content for Your Business »]( [12 Key Metrics to Track in Google Analytics [Infographic] »]( [Mastering the Revenue Attribution Puzzle »]( Upcoming Events APR 12 [SEO Friday Forum](ZKJPKPZ0TRw/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) 2 live sessions | sponsored by Search Engine Journal APR 24 [Personalization Perfected: Conversational AI's Impact on Demand Generation]( 60-minute webinar | sponsored by Drift, a Salesloft Company APR 24 [AI for Demand Gen Marketers]( A 10-Week MarketingProfs PRO Event Series [MarketingProfs](Q9/eGR4Z2hSUklMMEgvb2UzRXNJWS9ZeklpWGRWY0xvK3Fid25hN1BWU0FuV3BsSzVaTzJsM3JNSnFsb0s1YkNSYk93RGlGaVNCVzBRd01VdUwvVnhBSGV5S1psRmhzVzl3SXhad013RXRNOWEwU3Q3R2hWbCs1dz09S0/eFpSQVBBYnRGNElGVkwxd1RyOHpMZmpkbm9XdDRUZ2RMYmtGblFORG5xVGhPc1N3K3QzeWxxQ2t3UU9jUjlzYmMwbDluQW8vMkpDdHloTHMrdkd6aGc9PQS2) You received this newsletter as part of your MarketingProfs subscription. 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