The ad stack is collapsing | Side hustles in digital marketing | Get with the program(matic) [podcast]

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](6_B~L/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/RS8wSGk3bG9sQ3EvUDlRbFduTy9MNE5QaWN6L0FKYi9jYnBwSS9FZlV4Y3lmUXhoMlU0MEpxZ2JmY2FLVmFoWQS2) [MarketingProfs Today]( Thursday, April 11, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic](_/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) 2. [Learn How to Use AI in Your Small Business]( sponsored webinar 3. [Get With the Program(matic)]( 4. [SEO Friday Forum](0EB9/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) MarketingProfs event 5. [The 10 Best Paying Digital Marketing Side Hustles]( 6. [Social Media Takeover!]( MarketingProfs Working Webinar for PRO Members Scroll down for more useful resources. [Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic]( article [Measurement Will Collapse the Ad Stack and Change the Economics of Programmatic]( A pivotal shift in programmatic advertising is long due as enhanced measurement practices challenge the traditional ad stack and reshape the economics of programmatic. [Learn more. »]( [Learn How to Use AI in Your Small Business]( sponsored webinar [Learn How to Use AI in Your Small Business](ykHZ/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) Discover how AI can eliminate extra work, save you time, and make it easier to personalize the customer journey. In just one hour, you'll learn how you can use AI in marketing, sales, and customer service. Don't fall behind. [See how to get ahead. »](6_BL/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) [Get With the Program(matic)](WMAV/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) podcast from the archives [Get With the Program(matic)]( Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. [Read more and listen in. »]( [SEO Friday Forum]( MarketingProfs event [SEO Friday Forum](y_4xfY_/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) Join our experts as they share highly practical SEO insights. Session 1 will teach you how to use content marketing and SEO to fill your pipeline, and in Session 2 you'll discover how to use SEO to increase revenue—not just your rankings. [Sign up here. »](ykHVZ/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) [The 10 Best Paying Digital Marketing Side Hustles]( infographic [The 10 Best Paying Digital Marketing Side Hustles]( Which digital marketing single-day gigs pay the most? To find out, researchers looked at thousands of publicly available job ads on Fiverr. [Check out the infographic. »]( [Social Media Takeover!](yWTL/SkNUT0dFT21Gb1NvclJzdzJCZDkvMERtYVFOT3VDR201VjBqU3NLOXV0MHR3WEFEeURjRU1aUmJHQmNOZ2IvdzJiYjd2ZytURS9xOFI3TmJtcWg1dTRXWG5JR2VFYnd6UmVWQUwydjNDbStVOFR2M3RVcGsvQT09S0/WU9NSjFVTzl6dlNlbllrUVRnNGJMKzNESHhtS2NNbllnZFZUcU1GTFJSM1VaWVVtZ2lIQmhuWXBhZHYyanRxWVBKNDNUQnNmMy85U21XVk1ta3ptcEE9PQS2) MarketingProfs Working Webinar for PRO Members Yes, your B2B buyers are on Social Media. So why not engage with them? Zontee Hou, head of strategy at Convince & Convert, reveals how in the four-part Building Brand Trust Through Social Media Working Webinar Series. Print out the cheatsheet and workbook to build a B2B social media action plan that works for you. Included with PRO membership—watch now! [Engage your B2B buyers on social]( Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! 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