AI News for Marketers | Video in healthcare marketing | YouTube Guide

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic]( Friday, April 5, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [The Two Most Valuable Benefits of Video Marketing in Healthcare]( 2. [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( sponsored webinar 3. [AI Update, April 5, 2024: Azure AI Tools, Open AI's Voice Engine, Google Paid AI Search (Maybe?), Easy ChatGPT Access](gWWQE9/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2) 4. [Do You Market to B2B Audiences?](yNjjc8/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2) advertise with MarketingProfs 5. [A Marketer's Guide to YouTube for Business]( 6. [AI Speeds Up Your Digital Marketing]( MarketingProfs PRO member offer Scroll down for more useful resources. [The Two Most Valuable Benefits of Video Marketing in Healthcare](gWWQ9/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2) article [The Two Most Valuable Benefits of Video Marketing in Healthcare]( Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. [Read more. »](ZKJPK_vvTP/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2) [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( sponsored webinar [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( Discover how you can use behavioral data to engage and retain customers. Get exclusive insights from a comprehensive survey, along with actionable advice from Forrester VP and Principal Analyst Joe Stanhope on how to unlock the potential of behavioral data. [Register for the webinar here. »]( [AI Update, April 5, 2024: Azure AI Tools, Open AI's Voice Engine, Google Paid AI Search (Maybe?), Easy ChatGPT Access]( opinion [AI Update, April 5, 2024: Azure AI Tools, Open AI's Voice Engine, Google Paid AI Search (Maybe?), Easy ChatGPT Access]( Catch up on select AI news and developments from the past week or so. [Stay in the know here. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [A Marketer's Guide to YouTube for Business]( video from the archives [A Marketer's Guide to YouTube for Business]( YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. [Tune in! »]( [AI Speeds Up Your Digital Marketing]( MarketingProfs PRO member offer Money loves speed. The faster you test, the faster you find what works. Let AI help you test your landing pages, images, video, and more. Ten experts will show you how in AI for Digital Marketers, a series that makes AI easy. Available to PRO members now. [Put AI to use in your marketing]( Profs Picks sponsored Are you struggling on how to use behavioral data in your marketing? You're not alone! As marketers we know that effective personalization throughout the customer journey depends on unlocking the power of behavioral data. But obstacles abound, including the common challenge of siloed, unstructured data. [On April 9](, Forrester VP and Principal Analyst Joe Stanhope will be offering practical recommendations, as well as exclusive insights from a study of over 1,200 marketing leaders, to help you overcome the challenges and effectively harness the power of behavioral data throughout the customer journey. Don't miss this opportunity to learn from an industry expert. [Register now for this webinar](. Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers](yyQgK/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2) is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](yNjjcY8/L0tERkdhM1hYV2FKUUt4NXhqekZYTGtZMkVFUk43MXpoOU9XZlRIdklBdllVVE9lemJiRkU5bWJoakNEVzFoWlluMEJCQmRiZFNGeVRmSnlrak02VUJiTVZjOUJxTVhZZk51OXl4RU14Tk9EZFFPd3RmR3Y1UT09S0/Q1hKR1A1ZFE5NFVQMUxjMmdHMktLNjdYMjhTMUpRb0lGeWh5Sk9jVFpHam5WTGo3WjBLVFpWL00wTEZVenF2UzY5Tnk4VEp5Uk9qSGVCb0IvVU1OVUE9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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