The value of employee-generated content | 12 most important Google Analytics metrics | Employee evangelist programs

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Together with multichannel marketing platform [Acoustic]( Thursday, April 4, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [Four Benefits of Employee-Generated Content for Your Business](-WFL6/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) 2. [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( sponsored webinar 3. [The Benefits of Having an Internal Evangelist Program](jVLS9v7kLFGV/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) 4. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum](zs7/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) MarketingProfs events 5. [12 Key Metrics to Track in Google Analytics]( 6. [Strategy Is Not What You Think]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Four Benefits of Employee-Generated Content for Your Business](ZKJPKEZzcz/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) article [Four Benefits of Employee-Generated Content for Your Business](jVLS9v7kLFV/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. [Read now. »](-WF6/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( sponsored webinar [Unlock Customer Engagement & Retention: A Deep Dive Featuring Forrester]( Discover how you can use behavioral data to engage and retain customers. Get exclusive insights from a comprehensive survey, along with actionable advice from Forrester VP and Principal Analyst Joe Stanhope on how to unlock the potential of behavioral data. [Register for the webinar here. »]( [The Benefits of Having an Internal Evangelist Program]( podcast from the archives [The Benefits of Having an Internal Evangelist Program]( Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth. [Read more and listen in. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum](ce/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »](mNpME6/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) [12 Key Metrics to Track in Google Analytics]( infographic [12 Key Metrics to Track in Google Analytics]( This infographic looks at the most important insights to track in Google Analytics, and explores why each is helpful for marketers. [Check out the infographic. »]( [Strategy Is Not What You Think]( MarketingProfs Master Class for PRO members The word "strategy" gets thrown around a lot. But it has a specific meaning and purpose when growing your brand. Get the scoop on strategy so you can put your company in a category of one with the PRO-level Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. [Stand out in a crowded market]( Profs Picks sponsored Are you struggling on how to use behavioral data in your marketing? You're not alone! As marketers we know that effective personalization throughout the customer journey depends on unlocking the power of behavioral data. But obstacles abound, including the common challenge of siloed, unstructured data. [On April 9](, Forrester VP and Principal Analyst Joe Stanhope will be offering practical recommendations, as well as exclusive insights from a study of over 1,200 marketing leaders, to help you overcome the challenges and effectively harness the power of behavioral data throughout the customer journey. Don't miss this opportunity to learn from an industry expert. [Register now for this webinar](KAhZ/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/). Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](3/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2). It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? Recent MarketingProfs content [The B2B Sales Pipeline: A Simple Guide »]( [Creating Compelling Experiences With Data + AI for B2B Consumers: Salesforce's Neha Shah & Ruth Bolster »](mNpM6/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) [Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity »]( [10 Questions to Ask When Creating a Marketing Campaign [Infographic] »]( [Here They Come! B2B Marketing in a Gen Z World »](y3KaJZ/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) [Sales and Marketing Alignment Insights, Strategies, and Success Indicators »]( Upcoming Events APR 10 [Advanced Reporting and Automation](sv/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2) Session 4 of our 4-week GA4 Working Webinar Series APR 11 [Grow Your Small Business Marketing Footprint With AI]( 60-minute webinar | sponsored by Salesforce APR 12 [SEO Friday Forum]( 2 live sessions | sponsored by Search Engine Journal APR 24 [Personalization Perfected: Conversational AI's Impact on Demand Generation]( 60-minute webinar | sponsored by Drift, a Salesloft Company APR 24 [AI for Demand Gen Marketers]( A 10-Week MarketingProfs PRO Event Series [MarketingProfs]( You received this newsletter as part of your MarketingProfs subscription. [UNSUBSCRIBE]( from MarketingProfs Today. [OPT OUT OF ALL EMAIL]( on our Email Preferences page. Comments? [Contact us](y3KaJYZ/ZWM1LzlFd0I2TjRLZTZtVVd2ZXpINXdLS1d0bTA2QnZuOWJKdVpIZ2hjZjErMS9oMEIyK2N5WGJPWEtNRkJiWGJjOERkQk42SmJZK21BZjgwQjFQMEtDeG1kTlRDQXpySTZ4SWhUMm1FaitwaTlQaU1SRDJFUT09S0/Q1poRXdtbE9rR0M0T2JXeURtQ21vUVZhRlNqZkJCcG1qN09QTGlvU2g5Sis2T0RENmdJdVJvSytLR3F1cVlnS0NvWER2cDFXa2FOeklNRVY3b01JMXc9PQS2). Advertising/Sponsorship [here]( or telephone 866-557-9625. Read our Terms of Service [here](. © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625