B2B sales pipeline 101 | AI update this week | B2B revenue marketing | B2B storytelling

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe]( [MarketingProfs Today]( Friday, March 29, 2024 | Today's dose of marketing know-how. 📋 Table of Contents 1. [The B2B Sales Pipeline: A Simple Guide]( 2. [AI Update, March 29, 2024: First State AI Law, Google SGE Testing, What Sora Can do, Chatbot Arena Leaderboard, More]( 3. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs events 4. [B2B Revenue Marketing and Closing the Credibility Gap]( 5. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 6. [Become a B2B Storyteller]( MarketingProfs Master Class for PRO Members Scroll down for more useful resources. [The B2B Sales Pipeline: A Simple Guide]( article [The B2B Sales Pipeline: A Simple Guide](G/VDBWSFFyS3VPVmp4blQ1K1NnZThiMmpMcUdPblZHL2F2S3hNRTErRk1iVUVXQTRyN1pERWQwaGhvMTFsRXVBRHhqaVBpdVNxUmxEM1ZyZ1cvTms5WGlydmNUbmN6WDFPd3p2bjVwVlYvTFNqMC9TdGw4M1Z0QT09S0/MmU2SmM3SFJwU1hFQmVZV1g1QXpUM05aOCtnMThROXFBbU9XRS9sSmdZZlp0aFVidWkzWnFWK1J3VWxuQ3owajBXK3ZoOTZ3eUp0MlBqZDY2bXNaeFE9PQS2) Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. [Get started now. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles]( to choose from. See how you can [reach your B2B audience. »]( [AI Update, March 29, 2024: First State AI Law, Google SGE Testing, What Sora Can do, Chatbot Arena Leaderboard, More]( opinion [AI Update, March 29, 2024: First State AI Law, Google SGE Testing, What Sora Can do, Chatbot Arena Leaderboard, More]( Catch up on select AI news and developments from the past week or so. [Stay in the know here. »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [B2B Revenue Marketing and Closing the Credibility Gap]( video from the archives [B2B Revenue Marketing and Closing the Credibility Gap](jVLS9YdbgCGw/VDBWSFFyS3VPVmp4blQ1K1NnZThiMmpMcUdPblZHL2F2S3hNRTErRk1iVUVXQTRyN1pERWQwaGhvMTFsRXVBRHhqaVBpdVNxUmxEM1ZyZ1cvTms5WGlydmNUbmN6WDFPd3p2bjVwVlYvTFNqMC9TdGw4M1Z0QT09S0/MmU2SmM3SFJwU1hFQmVZV1g1QXpUM05aOCtnMThROXFBbU9XRS9sSmdZZlp0aFVidWkzWnFWK1J3VWxuQ3owajBXK3ZoOTZ3eUp0MlBqZDY2bXNaeFE9PQS2) The focus of this episode? Two terms: "revenue marketing" and "credibility gap"—i.e., how do you let your digital visitors know that you're the real deal? [Tune in! »]( [Become a B2B Storyteller]( MarketingProfs Master Class for PRO Members Sharpen your B2B stories and make your brand memorable! Ekaterina Walter, author of The Laws of Brand Storytelling, spilled the secrets that inspire buyers to take action—and we got it all on tape. This master class consisting of 19 videos is included with a PRO membership. [Check out B2B Storytelling for Humans](ZKJPRjq-hR3/VDBWSFFyS3VPVmp4blQ1K1NnZThiMmpMcUdPblZHL2F2S3hNRTErRk1iVUVXQTRyN1pERWQwaGhvMTFsRXVBRHhqaVBpdVNxUmxEM1ZyZ1cvTms5WGlydmNUbmN6WDFPd3p2bjVwVlYvTFNqMC9TdGw4M1Z0QT09S0/MmU2SmM3SFJwU1hFQmVZV1g1QXpUM05aOCtnMThROXFBbU9XRS9sSmdZZlp0aFVidWkzWnFWK1J3VWxuQ3owajBXK3ZoOTZ3eUp0MlBqZDY2bXNaeFE9PQS2) Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly series has just been announced! [AI for Demand Gen Marketers]( is here to help you dive deep into demand generation to increase your funnel's effectiveness and boost your conversion rates. And it's FREE for PRO members! Register now to [up your game with AI for demand gen](. And check out all 30 sessions in the three-series [AI for B2B Marketers]( by MarketingProfs. Advance your career, network with peers, create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... [while it's still $600 off](. It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free [2023 State of B2B Marketing Training Report](. Did You Miss Us? 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