Here comes B2B Gen Z | How to align Marketing and Sales | 'Data Hero' vs. the 'Dead Zone' | AI for B2B marketers

------=_Part_106652746_386770281.1711556301299 Content-Type: multipart/alternative; boundary="----=_Part_106652747_1528967378.1711556301299" ------=_Part_106652747_1528967378.1711556301299 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D MARKETINGPROFS TODAY Wednesday, March 27, 2024 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =09 Here comes B2B Gen Z | How to align Marketing and Sales | 'Data Hero' vs. t= he 'Dead Zone' | AI for B2B marketers =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =F0=9F=93=8B Table of Contents 1. Here They Come! B2B Marketing in a Gen Z World 2. Beyond One-Time Use: Extend Content Shelf Life With Help From AI [sponso= red] 3. The Advantages of Being a B2B 'Data Hero' Organization 4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum [MarketingP= rofs event] 5. Sales and Marketing Alignment Insights, Strategies, and Success Indicato= rs 6. AI for B2B Marketers (Like You) [MarketingProfs PRO member offer] Read this issue on the Web. Just follow this link: r=3DMTA0ODUyODczNDQ1NAS2&j=3DMjY2Mjk1NDgzMAS2&mt=3D1&rt=3D0=20 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D You received this newsletter at this address ({EMAIL}) = as part of your subscription to MarketingProfs.com, or because you subscrib= ed to our newsletter. To ensure that you continue receiving our emails, ple= ase add us to your address book or safe list. 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All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_106652747_1528967378.1711556301299 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 =20 Today's do= se of marketing know-how. =20 =09 =20 &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; =20 [View online](3D" |=20 =20 [= Advertise](3D") | =20 [Unsubscribe](3D") =20 =20 =20 [3D"MarketingProfs](3D"=) =20 =20 =20 Wednesday, March 27, 2024 | To= day's dose of marketing know-how. =20 =20 =20 📋 Table of Contents 1. [Here They Come! B2B Marketing in a Gen Z World](3D"=) 2. [Beyond One-Time Use: Ex= tend Content Shelf Life With Help From AI](3D") sponsored 3. [The Advantages of Being a B2B 'Data Hero' Organizatio= n](3D") 4. [Get In-Depth, Hands-On Training With a Workshop at B2= B Forum](3D") MarketingProfs event 5. [Sales and Marketing Alignment Insights, Strategies, a= nd Success Indicators](3D") 6. [AI for B2B Marketers (Like You)](3D") MarketingProfs PR= O member offer Scroll down for more useful resou= rces. =20 =20 =20 =20 =20 =20 [3D"Here](3D"/b=) =20 arti= cle [Here They Come! B2B Marketing in a Gen Z World](3D"=)= > Explore essential = B2B marketing approaches for engaging and connecting with the next generati= on of B2B buyers=E2=80=94a digital-first generation that values authenticit= y and seamless customer experience. [Learn more. =C2=BB](3D"=) =20 =20 =20 =20 [3D"Beyond](3D") =20 spon= sored [Beyond One-Time Us= e: Extend Content Shelf Life With Help From AI](3D"=) Maximize your mark= eting impact by harnessing the power of content repurposing=E2=80=94using A= I. Discover how to breathe new life into your content strategy, ensuring ev= ery piece of content delivers maximum value and engagement in this webinar.= [Learn to re-purpose, re-shape, re-engage.&n= bsp;=C2=BB](3D") =20 =20 =20 =20 [3D"The](3D") =20 rese= arch [The Advantages of Being a B2B 'Data Hero' Organi= zation](3D"=) Marketers who work= for B2B organizations with complete and high-quality data are more likely = to be satisfied with their lead scoring and to believe they will meet their= marketing goals, according to recent research. [Check out the study finding= s. =C2=BB](3D"=) =20 =20 =20 =20 [3D"Get](3D"3~eSE/b=) =20 Mark= etingProfs event [Get In-Depth, Hands-On Training With a Workshop a= t B2B Forum](3D"=) Looking for in-dep= th, in-person training? Get a full-day workshop when you register for an [All-Access pass](3D"=) to B2B Forum in Boston this fall. You'll = experience in-person interaction led by an expert instructor, hands-on exer= cises, and peer collaboration. Select All-Access Pass and your workshop of = choice [when you register here. =C2=BB](3D") =20 =20 =20 =20 [3D"Sales](3D") =20 vide= o [Sales and Marketing Alignment Insights, Strategie= s, and Success Indicators](3D"=) Take a deep dive i= nto the pivotal role of sales and marketing alignment. Matt Heinz, presiden= t and founder of Heinz Marketing, shares actionable approaches to bridging = the gap between sales and marketing teams. [Tune in! =C2=BB](3D"=) =20 =20 =20 =20 =20 =20 =20 [AI for B2B Market= ers (Like You)](3D") MarketingProfs PRO member offer Feeling the pressure to incor= porate AI into your workflow—but you're not sure where to start? Our = two AI series bring you 20 sessions on using AI in your B2B marketing, incl= uding content creation, email marketing, video production, and more. Don't = let AI scare you—get up to speed quickly. Free for PRO members. =20 [20 AI sess= ions are waiting for you](3D"h=) =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 Afoot in the Neighborhood MarketingProfs community goings-on Yet another brand-new AI weekly s= eries has just been announced! [AI for Demand Gen = Marketers](3D"=) is here to help you dive deep into demand generation to incre= ase your funnel's effectiveness and boost your conversion rates. And it's F= REE for PRO members! Register now to [up your game with = AI for demand gen](3D"=). And check out all 30 sessions in the three-series [AI for B2B Marketers](3D") by MarketingProfs. Advance your career, network with peers,= create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](=3D")—the confere= nce filled with presentations, workshops, and inspiration. November may see= m far away, but now is when you can grab your ticket... [while it's still $600 off](3D=). It's true: 25% of B2B marketers report t= hat their training is ineffective in meeting business goals. = And another 20% say they don't get any training at all—free or otherw= ise! Those training gaps are your team's opportunity to get ahead of the co= mpetition. Discover more in the free [2023 State of B2B Ma= rketing Training Report](3D"=). =20 =20 =20 Did You Miss Us? Recent MarketingProfs content =20 =20 [Maximizing Your Reach: = Key Concerns in Promoting and Amplifying Your Content »](3D"=) =20 =20 =20 [Micro-Influencers vs. M= acro-Influencers: Which Is Right for Your Brand? »](3D"=) =20 =20 =20 [Twitter/X Engagement B= enchmarks for Brands »](3D"=) =20 =20 =20 [The State of Generativ= e AI Use in Public Relations »](3D"=) =20 =20 =20 [What Is Affiliate Marketi= ng? 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