Metrics for sales & marketing alignment | Measuring the B2B customer journey | Checklist for social media marketing | Brand-building dynamics

------=_Part_12565879_149501242.1711033443191 Content-Type: multipart/alternative; boundary="----=_Part_12565881_831846511.1711033443191" ------=_Part_12565881_831846511.1711033443191 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D MARKETINGPROFS TODAY Thursday, March 21, 2024 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =09 Metrics for sales & marketing alignment | Measuring the B2B customer journe= y | Checklist for social media marketing | Brand-building dynamics =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =F0=9F=93=8B Table of Contents 1. Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and= Sales 2. Email Marketing Lookbook: Examples of Highly Engaging Campaigns [sponsor= ed] 3. Measuring the B2B Customer Journey 4. Do You Market to B2B Audiences? [advertise with MarketingProfs] 5. A Simple Checklist and Schedule for Social Media Marketing 6. 7 Dynamics of Brand Building [MarketingProfs Master Class for PRO member= s] Read this issue on the Web. Just follow this link: r=3DMTA0ODUyODczNDQ1NAS2&j=3DMjY2MjM1NjYwOQS2&mt=3D1&rt=3D0=20 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D You received this newsletter at this address ({EMAIL}) = as part of your subscription to MarketingProfs.com, or because you subscrib= ed to our newsletter. To ensure that you continue receiving our emails, ple= ase add us to your address book or safe list. 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All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_12565881_831846511.1711033443191 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 =20 Today's do= se of marketing know-how. =20 =09 =20 &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; =20 [View online](3D" |=20 =20 [= Advertise](3D") | =20 [Unsubscribe](3D"jVLS9YAZNHG2/S0dl=) =20 =20 =20 [3D"MarketingProfs](3D"=) =20 =20 =20 Thursday, March 21, 2024 | Tod= ay's dose of marketing know-how. =20 =20 =20 📋 Table of Contents 1. [Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing an= d Sales](3D"=) 2. [Email Marketing Lookboo= k: Examples of Highly Engaging Campaigns](3D") sponsored 3. [Measuring the B2B Customer Journey](3D") 4. [Do You Market to B2B Audiences?](3D") advertise with Ma= rketingProfs 5. [A Simple Checklist and Schedule for Social Media Mark= eting](3D") 6. [7 Dynamics of Brand Building](3D") MarketingProfs Maste= r Class for PRO members Scroll down for more useful resou= rces. =20 =20 =20 =20 =20 =20 [3D"Seven](3D") =20 arti= cle [Seven 'Smarketing' Metrics You Should Be Tracking= to Align Marketing and Sales](3D"=) Unlock the potenti= al of your sales and marketing teams with key smarketing metrics. Discover = how alignment can propel your business forward. [Learn more now. =C2=BB=](3D"=) =20 =20 =20 =20 [3D"Email](3D") =20 spon= sored [Email Marketing Loo= kbook: Examples of Highly Engaging Campaigns](3D"=) Unlock the secrets= of email engagement with a harmonious blend of design, content, and techno= logy. See stunning campaigns from top brands in Data Axle's 2024 edition of= the Email Marketing Lookbook. [Get Inspired!&= nbsp;=C2=BB](3D"=) =20 =20 =20 =20 [3D"Meas=](3D")= td> =20 podc= ast from the archives [Measuring the B2B Customer Journey](3D"=) Private equity/sta= rtup go-to-market executive Bryan Semple shares insights on marketing measu= rement and the B2B customer journey, focusing on how modern marketers can m= easure the impact of their efforts. [Read more and listen in. =C2=BB](3D"=)= > =20 =20 =20 =20 [3D"Do](3D"ZKJPRd6VCRy/=) =20 from= lead gen to branding [Do You Market to B2B Audiences?](3D"=) Advertise = with MarketingProfs! You have a [range of advertising and sponsorsh= ip vehicles](3D") to choose from. See how you can [reach your B2B audience. =C2=BB](3D") =20 =20 =20 =20 [3D"A](3D") =20 info= graphic [A Simple Checklist and Schedule for Social Media = Marketing](3D"=) This infographic c= overs the core social media to-dos that should be carried out each week, mo= nth, and quarter, with a particular focus on essential paid media tasks for= marketers. [Check out the infographic. =C2=BB](3D") =20 =20 =20 =20 =20 =20 =20 [7 Dynamics of Bra= nd Building](3D") MarketingProfs Master Class for PRO members Your prospects see dozens of = ads every day. Break through the noise with Nick Westergaard's seven dynami= cs of brand building. He reveals these dynamics—and how to use them= 8212;in How to Build a Standout Brand, a PRO-level Master Class. =20 [Build a b= rand that stands out](3D"h=) =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway= ! [AI for Digital Marketers](3D") is here = to help you move beyond content creation and learn how AI can assist you in= building and optimizing your digital marketing. And it's FREE for PRO memb= ers! Register now to [up your game with AI](3D"). Advance your career, network with peers,= create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](=3D")—the conferenc= e filled with presentations, workshops, and inspiration. November may seem = far away, but now is when you can grab your ticket... [while it's still $600 off](3D"h=). It's true: 25% of B2B marketers report t= hat their training is ineffective in meeting business goals. = And another 20% say they don't get any training at all—free or otherw= ise! Those training gaps are your team's opportunity to get ahead of the co= mpetition. Discover more in the free [2023 State of B2B Mar= keting Training Report](3D"=). =20 =20 =20 Did You Miss Us? 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