Influencer marketing guide | Twitter/X engagement benchmarks | Promote and amplify content | Lead magnets

------=_Part_44032949_178144595.1710954070390 Content-Type: multipart/alternative; boundary="----=_Part_44032952_1041888345.1710954070390" ------=_Part_44032952_1041888345.1710954070390 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D MARKETINGPROFS TODAY Wednesday, March 20, 2024 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =09 Influencer marketing guide | Twitter/X engagement benchmarks | Promote and = amplify content | Lead magnets =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D =F0=9F=93=8B Table of Contents 1. Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand? 2. Email Marketing Lookbook: Examples of Highly Engaging Campaigns [sponsor= ed] 3. Twitter/X Engagement Benchmarks for Brands 4. Get In-Depth, Hands-On Training With a Workshop at B2B Forum [MarketingP= rofs event] 5. Maximizing Your Reach: Key Concerns in Promoting and Amplifying Your Con= tent 6. Attract Leads With a Lead Magnet [MarketingProfs Working Webinar for PRO= Members] Read this issue on the Web. Just follow this link: r=3DMTA0ODUyODczNDQ1NAS2&j=3DMjY2MjE2Nzc0NgS2&mt=3D1&rt=3D0=20 =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D You received this newsletter at this address ({EMAIL}) = as part of your subscription to MarketingProfs.com, or because you subscrib= ed to our newsletter. To ensure that you continue receiving our emails, ple= ase add us to your address book or safe list. Manage your mail preferences:=20 a05TS2VrbCtPVjRzRTVERG5UcHI2eUZ2QWlGLzlkelR2RU5sVk5RWEVZZjZ2OTZsaDJDUFZUbXV= oa1AyVEZTdnJNR0cyOENodS9nT0R5bFFZWEpWdkt6aHlOV1JNYzNkb2I1KzdEbVhqQT09S0/=20 If you prefer to no longer receive MarketingProfs Today, you can always lea= ve this list:=20 a05TS2VrbCtPVjRzRTVERG5UcHI2eUZ2QWlGLzlkelR2RU5sVk5RWEVZZjZ2OTZsaDJDUFZUbXV= oa1AyVEZTdnJNR0cyOENodS9nT0R5bFFZWEpWdkt6aHlOV1JNYzNkb2I1KzdEbVhqQT09S0/Zzl= 3dlZ3bjZ0WU1Ka0RPZWFuSk5VK1hYaU1LSGJrUXBsL3VRUWxHdTNoQ3p3dC82UHJLTWRyY2FwdH= dGcU1YQwS2=20 Copyright 2000-2024 MarketingProfs LLC. All Rights Reserved. 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 ------=_Part_44032952_1041888345.1710954070390 Content-Type: text/html; charset=UTF-8 Content-Transfer-Encoding: quoted-printable =20 =20 Today's do= se of marketing know-how. =20 =09 =20 &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; = &zw= nj; = &nb= sp; =20 [View online](3D" |=20 =20 [= Advertise](3D") | =20 [Unsubscribe](3D") =20 =20 =20 [3D"MarketingProfs](3D"=) =20 =20 =20 Wednesday, March 20, 2024 | To= day's dose of marketing know-how. =20 =20 =20 [The GA4 Fina= l Four](3D") The shot clock is ticking on your 30% discount! Get off the bench and join us= at The Modern Marketer's Guide to Google Analytics, starting today at 12 n= oon ET. This exclusive four-session event will get your GA4 set up for accu= rate reporting, automated insights, and much more. Draft yourself with code= MADNESS to save 30% on PRO membership now. =20 [Save 30% with MADNESS](3D"h=) =20 =20 =20 =20 =20 =20 📋 Table of Contents 1. [Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand= ?](3D"=) 2. [Email Marketing Lookboo= k: Examples of Highly Engaging Campaigns](3D") sponsored 3. [Twitter/X Engagement Benchmarks for Brands](3D"/a1FGSHlKR=) 4. [Get In-Depth, Hands-On Training With a Workshop at B2= B Forum](3D") MarketingProfs event 5. [Maximizing Your Reach: Key Concerns in Promoting and = Amplifying Your Content](3D") 6. [Attract Leads With a Lead Magnet](3D") MarketingProfs = Working Webinar for PRO Members Scroll down for more useful resou= rces. =20 =20 =20 =20 =20 =20 [3D"Micro-Influence=](3D") =20 arti= cle [Micro-Influencers vs. Macro-Influencers: Which Is= Right for Your Brand?](3D"=) What are the pivot= al differences between micro- and macro-influencers? Discover key differenc= es and their impact on reach and authenticity, and gain insights for determ= ining the right influencers for your marketing goals. [See how to choose wis= ely. =C2=BB](3D"https://l=) =20 =20 =20 =20 [3D"Email](3D") =20 spon= sored [Email Marketing Loo= kbook: Examples of Highly Engaging Campaigns](3D"=) Unlock the secrets= of email engagement with a harmonious blend of design, content, and techno= logy. See stunning campaigns from top brands in Data Axle's 2024 edition of= the Email Marketing Lookbook. [Get Inspired!&= nbsp;=C2=BB](3D"=) =20 =20 =20 =20 [3D"Twitter/X](3D") =20 rese= arch [Twitter/X Engagement Benchmarks for Brands](3D"=)= td> Audience interacti= ons with brand posts on Twitter/X stabilized in 2023 following a drop in 20= 22, according to recent research. [Check out the study findings. =C2=BB=](3D"=) =20 =20 =20 =20 [3D"Get](3D") =20 Mark= etingProfs event [Get In-Depth, Hands-On Training With a Workshop a= t B2B Forum](3D"=) Looking for in-dep= th, in-person training? Get a full-day workshop when you register for an [All-Access pass](3D"=) to B2B Forum in Boston this fall. You'll = experience in-person interaction led by an expert instructor, hands-on exer= cises, and peer collaboration. Select All-Access Pass and your workshop of = choice [when you register here. =C2=BB](3D") =20 =20 =20 =20 [3D"Maximizing](3D") =20 vide= o [Maximizing Your Reach: Key Concerns in Promoting = and Amplifying Your Content](3D"=) Consider this epis= ode of the Marketing Smarts Live Show a beacon for B2B marketers seeking to= elevate their content, engage their audience more effectively, and achieve= tangible results in a crowded digital landscape. [Tune in! =C2=BB](3D".=) =20 =20 =20 =20 =20 =20 =20 [Attract Leads Wit= h a Lead Magnet](3D"jVLS=) MarketingProfs Working Webinar for PRO Members Lead magnets provide valuable= information in exchange for a prospect's contact information. But not all = lead magnets are created equal. What should be in your lead magnet? And whe= n it's created, how should you promote it? Discover the answers and more in= Kenda Macdonald's five-part Demand Gen Working Webinar series. Available t= o PRO members now. =20 [Attract mo= re leads](3D"h=) =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway= ! [AI for Digital Marketers](3D") is here = to help you move beyond content creation and learn how AI can assist you in= building and optimizing your digital marketing. And it's FREE for PRO memb= ers! Register now to [up your game with AI](3D"). Advance your career, network with peers,= create amazing memories, and meet new friends at the [MarketingProfs B2B Forum](=3D")—the confere= nce filled with presentations, workshops, and inspiration. November may see= m far away, but now is when you can grab your ticket... [while it's still $600 off](3D=). It's true: 25% of B2B marketers report t= hat their training is ineffective in meeting business goals. = And another 20% say they don't get any training at all—free or otherw= ise! Those training gaps are your team's opportunity to get ahead of the co= mpetition. Discover more in the free [2023 State of B2B Mar= keting Training Report](3D"=). =20 =20 =20 Did You Miss Us? Recent MarketingProfs content =20 =20 [Social Media Use in th= e US: Platform and Demographic Trends »](3D"=) =20 =20 =20 [Decoding Effective Comm= unication and Understanding Impactful Connection »](3D"=) =20 =20 =20 [Digital Communities vs.= Social Media: Stop Building Brands on Leased Land »](3D"=) =20 =20 =20 [Boosting Conversions: T= he Power of Multitouch Engagement in Sales and Marketing »](3D"=) =20 =20 =20 [Three Qualities of Exc= eptional B2B Thought Leadership Content »](3D"=) =20 =20 =20 [The Key Elements of Proje= ct Communication Plans [Infographic] »](3D"=) =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 Upcoming Events =20 =20 =20 MAR 20 =20 =20 [Confirming GA4 Settings and Metrics](3D".=) with Janet Driscoll Miller Session 1 of our 4-week GA4 Wo= rking Webinar Series =20 =20 MAR 28 =20 =20 [Beyond One-Time Use: Exte= nding Content Shelf Life With AI in Marketing](3D".=) 60-minute webinar | sponsored by Goldc= ast =20 =20 APR 8 =20 =20 [SEO Friday Forum](3D".=) 2 live sessions | sponsored by Search = Engine Journal =20 =20 =09=09=09=09=09=09 =20 =20 =20 =20 3D"= =20 =20 You received this newsl= etter as part of your MarketingProfs subscription. [UNSUBSCRIBE](3D") from MarketingPro= fs Today. [OPT OUT = OF ALL EMAIL](3D") on our Email Preferences page.=20 Comments? [Contact us](3D"). Advertising/Sponsorship [here](3D") or telephone 8= 66-557-9625. Read our Terms of Service [here](3D"). © 2024 MarketingProfs, LLC. All Rights Reserved. [Privacy Policy](3D"=).=20 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625 =20 =20 ------=_Part_44032952_1041888345.1710954070390-- ------=_Part_44032949_178144595.1710954070390--