PR lessons from Taylor Swift | AI Use in PR: stats | What is affiliate marketing? | B2B storytelling

Today's dose of marketing know-how. [View online]( | [Advertise]( | [Unsubscribe](WmTpq/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/emMwbWlWdGF0d004Nng1V2U1b3diVEZWUUJ0RWNDeEkzYksyc3lhTEtwN2lZNzYvSzRubG4rVnNldGt4eVpLMAS2) [MarketingProfs Today]( Tuesday, March 19, 2024 | Today's dose of marketing know-how. [March Madness: Save 30% on PRO Membership]( Upgrade to PRO today Join tomorrow's kickoff to The Modern Marketer's Guide to Google Analytics like a PRO. Save 30% on PRO membership with code MADNESS when you upgrade now. [Save 30% with MADNESS](ZKJPRrxYHR~/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) 📋 Table of Contents 1. [Taylor Swift's PR Strategy: Lessons for Any Brand]( 2. [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( MarketingProfs event 3. [The State of Generative AI Use in Public Relations]( 4. [Do You Market to B2B Audiences?]( advertise with MarketingProfs 5. [What Is Affiliate Marketing?]( 6. [Win Hearts and Minds]( MarketingProfs Master Class for PRO members Scroll down for more useful resources. [Taylor Swift's PR Strategy: Lessons for Any Brand]( article [Taylor Swift's PR Strategy: Lessons for Any Brand](jTK/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? [Dive in to learn more! »]( [Get In-Depth, Hands-On Training With a Workshop at B2B Forum](kT9/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) MarketingProfs event [Get In-Depth, Hands-On Training With a Workshop at B2B Forum]( Looking for in-depth, in-person training? Get a full-day workshop when you register for an [All-Access pass]( to B2B Forum in Boston this fall. You'll experience in-person interaction led by an expert instructor, hands-on exercises, and peer collaboration. Select All-Access Pass and your workshop of choice [when you register here. »]( [The State of Generative AI Use in Public Relations](qMGy/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) research [The State of Generative AI Use in Public Relations]( Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out. [Check out the study findings. »]( [Do You Market to B2B Audiences?]( from lead gen to branding [Do You Market to B2B Audiences?]( Advertise with MarketingProfs! You have a [range of advertising and sponsorship vehicles](gY_DJp/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) to choose from. See how you can [reach your B2B audience. »]( [What Is Affiliate Marketing?](jTRK/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) infographic [What Is Affiliate Marketing?](Ma~/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) This infographic looks at what affiliate marketing is, how it works, and why it's used by brands and publishers. [Check out the infographic. »](gY_DJYp/Wk1jZHB2WDRrbTUxNkE5T25VeFhVOHloRWpsdXBycG1nRGx2SVNDelIxemxudm1iWHJPZFFkTW93NmVyeFN1TjhOZjBxUE1yZ0NnWm9odWZPbGdSaXpHRFUrWG5NYkRZU3QzM3I5TWxlZGluMXEvOVRHaFpzUT09S0/Tm5VS0dkaHNMajdxeTJkVnArTUg3RXVPM3VOdzVVeTJHZHpSN1VkVEE4RjE1WlhOTzdHdmwyWm1NU1grN2pjSEtzUjhBOFNLY25lTE5ZTEdDNHcxdmc9PQS2) [Win Hearts and Minds]( MarketingProfs Master Class for PRO Members At the other end of your B2B transaction are real, live people with emotions… and reservations. And you won't overcome those reservations with cold facts and figures. Ekaterina Walter shows you how to warm up buyers with a good B2B story in a PRO level Master Class, B2B Storytelling for Humans: Stories That Inspire Buyers to Action. [Tell stories that sell]( Afoot in the Neighborhood MarketingProfs community goings-on A brand-new AI weekly series is underway! 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