Broadcast Bill's Potential Impact on Content Creators, Marketing Moves for 'Phir Aayi Hasseen Dillruba', Ascential To Acquire Effie & Unite It With LIONS Division, & More

August 8th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Broadcast%20Bill%27s%20Potential%20Impact%20on%20Content%20Creators%2C%20Marketing%20Moves%20for%20%27Phir%20Aayi%20Hasseen%20Dillruba%27%2C%20Ascential%20To%20Acquire%20Effie%20%26%20Unite%20It%20With%20LIONS%20Division%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fbroadcast-bills-potential-impact-content-creators-marketing-moves-phir-aayi-hasseen-dillruba-ascenti) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! If your news fix comes from Instagram Reels, Posts on X, or YouTube videos, brace yourself as the draft Broadcasting Services (Regulation) Bill may shake up how digital content is made and consumed in India. Imagine your favourite influencers and podcasters being labelled as ‘digital news broadcasters.’ This possibility has sparked serious buzz and concern among creators. In an in-depth piece, Marketing Mind takes a closer look, exploring the[Â]([potential wins and pitfalls that the bill could bring to the content creation game](, if passed in the same way as drafted While we are talking about the digital landscape and social media,it feels only right to dive into the buzz around movie marketing. This time around, Netflix is pulling out all the stops for the upcoming movie ['Phir Aayi Hasseen Dillruba’]( as it hits the screens on August 9 after a three-year wait. For the same, they’ve teased fans with snippets, a viral trailer, and meme marketing. Also, what adds to the hype which has already been created with exclusive fan screenings taking place in Lucknow and Delhi is Taapsee Pannu’s Instagram buzzing with #RaniInParis. Apart from this, we also bring you the deets around Cannes Lions International Festival of Creativity owner-[Â]([Ascential acquiring Effie](- a global benchmark for Creative Effectiveness,[Â]([Lotte Wellfood merging its Indian subsidiaries](- Lotte India and Havmor to form one integrated entity, and more. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Broadcast Bill 2024: A Double-Edged Sword For Content Creators Or A Positive Move To Strengthen Their Credibility?]( - [Phir Aayi Hasseen Dillruba’s Marketing Magic Thrives On Exclusive Fan Screenings, Meme-Driven Hype, & More]( - [Ascential To Acquire Marketing Effectiveness Benchmark- Effie & Unite It With LIONS Division]( - [YouTube’s CTV Views Quadruple In India While Shorts Hit Trillion Views: Neal Mohan]( - [Lotte Wellfood To Merge Lotte India & Havmor Ice Cream As Part Of One India Initiative]( Checkout [IAA Leadership Awards 2024: Ogilvy Backbone & Ad Veteran Piyush Pandey Inducted Into Hall of Fame]( - [Baseline Ventures Warns Apollo Tyres Against Misuse Of Hockey Player PR Sreejesh’s Image]( - [Ashish Chakravarty, Binaifer Dulani & Mayuresh Dubhashi Named Jurors For 2024 ONE Asia Creative Awards]( - [Bombay Design Centre Reimagines Sunrise Bakers’ Design & Tone Of Voice For New Gen]( - [Elon Musk-Led X (Formerly Twitter) Goes ‘Ad-Free’ For Premium+ Users]( - [YouTube Tests Picture-In-Picture Mid-Roll Ads For Live Streaming]( Checkout [Conversations Around Learning & Identifying AI-Generated Content Have Risen 629%: GIPSI]( - [Sonal Kabi Rejoins Amazon As Chief Marketing Officer- Amazon Prime Video India]( - [Shoppers Stop Appoints Jiten Mahendra As CMO & Customer Care Associate]( - [Creativeland Asia Appoints Ex-S4Capital Country Head & Director Poran Malani As Group CEO]( - [Tilt Brand Solutions’ Vice President- Strategy Aditi Jain Moves On After Four Years]( - [Safex Chemicals Appoints Chandrashekhar Shukla As President Of Sales & Marketing]( [More on People Spotting]( Instagram Has Replaced The 'Number of Posts' Section With 'Mutuals' Have you noticed the change yet? #MarketingMind #Instagram #Update #WhatsBuzzing Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](