LS Digital’s Santosh Shukla on UI/UX’s Evolution & Importance, Brands Championing Friendship In Ads, Kofluence’s Ritesh Ujjwal On Brands Tackling Influencer Fatigue, & More

August 6th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=LS%20Digital%E2%80%99s%20Santosh%20Shukla%20on%20UI%2FUX%E2%80%99s%20Evolution%20%26%20Importance%2C%20Brands%20Championing%20Friendship%20In%20Ads%2C%20Kofluence%E2%80%99s%20Ritesh%20Ujjwal%20On%20Brands%20Tackling%20Influencer%20Fatigue%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fls-digitals-santosh-shukla-uiuxs-evolution-importance-brands-championing-friendship-ads-kofluences-r) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! Did you know that mobile users across the globe spend 90% of their time on apps and only 10% browsing the rest of the internet? These statistics actually depict how websites and applications have seeped into human being’s basic necessities in today’s digital world. And since digital is what’s gaining a lion’s share of brand’s ad budgets today, it is not always that they prioritise UI UX Design. In today’s lead story, we give you a sneak peek into our[Â]([conversation with LS Digital’s Santosh Shukla]( who busts myths around design, colour and the shiny toy called UI UX as one flints stones on water and explains why it should be a priority for brands and platforms. Apart from apps and websites, social media is yet another indispensable part of the digital world, which is often used by brands and marketers to strike a two-way communication with their audiences and what better way to start a conversation than talk on ‘friends’! Hence, as the customary practice goes for moments, brands were spot on [making their audiences best of pals]( by making them reminisce or even get roasted by kins, in the format of films, this friendship day! But wait, the story of social media doesn’t end at films, creators are yet another avenue which is spared by none in the marketing arena. So much so, that in today's era, ‘influencer fatigue’ has become a real phenomenon. Hence, Marketing Mind speaks to Kofluence’s Ritesh Ujjwal to get an in-depth understanding of how brands can address the [challenge of influencer fatigue]( to maintain effective consumer engagement. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [UI/UX Design Is The Most Pivotal Element For Any Digital Interface & It Should Be Prioritized Over Engineering: LS Digital’s Santosh Shukla]( - [How Brands Across Categories Took Their Shot At Being Pally With Audiences This Friendship Day]( - [To Retain Meaningful Engagements, Brands Must Navigate Influencer Fatigue Effectively: Ritesh Ujjwal]( - [Alcobev Companies May Face Fines Up To Rs 50 Lakh As Govt Plans Stricter Curbs On Surrogate Ads]( - [Iconic Friendship Day Ads That Continue To Capture Hearts In Contemporary Times]( Checkout [Google Takes A Bite From Apple With Its Decision To Abandon Third-Party Cookie Deprecation]( - [Nazara’s Subsidiary Absolute Sports To Acquire Assets Of US-Based Deltia’s Gaming]( - [Former Contract Advertising Exec Subho Sengupta Launches MarComm Agency- POSSIBLE Creations]( - [Hoarding Collapses In Thane’s Kalyan Amid Heavy Rain; 2 People Injured]( - [Tata Play Starts Removing Sony Channels Citing Low Viewership, SPNI Calls It ‘Arbitrary’]( - [Govt Asks BCCI To Take Steps To Prevent Surrogate Ads Of Tobacco By Sportspersons]( Checkout [Improving Employee Experience Influences Organizational Credibility, Perception & Revenue: VML India]( - [Mankind Pharma Elevates Joy Chatterjee To Vice President Of Sales & Marketing]( - [Amazon India’s Kedar Ravangave Joins Kotak Mahindra Bank As Head Of Marketing]( - [Neeraj Vyas To Quit Sony Pictures Networks India To Pursue Entrepreneurial Journey]( - [Myntra CEO Nandita Sinha Gets Additional Responsibility Of Helming Flipkart Fashion]( - [Swiggy Instamart Appoints More Retail’s Sairam Krishnamurthy As SVP & First COO]( - [Amazon’s Anshumaan Prasad Joins NIIT As Head Of Marketing]( [More on People Spotting]( Tira’s #ForEveryYou Campaign Celebrates Beauty In All Its Forms marketingmind.in1 follower marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](