How Tech & Innovation Keeps Print Medium Afar From ‘Dead’; Abhirup Datta’s Gamification Push On Fiction & Non-Fiction Content At ZEE5; Taapsee Pannu’s Birthday Listicle & More

August 1st, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=How%20Tech%20%26%20Innovation%20Keeps%20Print%20Medium%20Afar%20From%20%E2%80%98Dead%E2%80%99%3B%20Abhirup%20Datta%E2%80%99s%20%20%20Gamification%20Push%20On%20Fiction%20%26%20Non-Fiction%20Content%20At%20ZEE5%3B%20Taapsee%20Pannu%E2%80%99s%20Birthday%20Listicle%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Ftech-innovation-keeps-print-medium-afar-dead-abhirup-dattas-gamification-push-fiction-nonfiction-con) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! Have you ever debated with someone on the topic- [Whether or not is Print a ‘Dead Medium?’ If yes, our lead story is meant for you!]( Today, we give you a sneak peek into our conversations with experts from three of India’s leading brands and ad agencies- DS Group, Ogilvy India and Cheil India, who believe that Print is not dead, afterall. In fact, the same also reflects in their approach to advertising for they believe it is their collective responsibility to make any medium valuable for a brand's media mix. And if it takes a technological-push to stand out, then so be it, they say. Moving from traditional media side of things to the buzzword of contemporary times- Over The Top (OTT), we also present to you the key takeaways from our chat with [ZEE5 India’s Head- AVOD Marketing and YouTube Revenue]( who highlights that the platform is now extending its ‘gamification’ proponent from sporting events to fiction and non-fiction content to boost user engagement across diverse genres. Apart from these, Marketing Mind has also enlisted some of the most notable campaigns of [Taapsee Pannu]( on the occasion of her 37th birthday, [CCPA]( disposing over 100% matters YoY in the past two years, [Swiggy’s Marketing Services]( rollout for restaurant partners, and more. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Why Print Media Is Afar From ‘Dead’ For Brands & Agencies Betting Big On Tech & Innovation]( - [Beyond Sports, We’re Now Building Gamification Experiences Around Non-Fiction & Fiction Properties: ZEE5’s Abhirup Datta]( - [Taapsee Pannu’s Rise Of Fame From Box Office To ‘Haseen Dilruba’ Of Brands]( - [Central Consumer Protection Authority Disposed More Than 100% Matters YoY In 2022 & 2023]( - [Aiming To Solve For ‘Growth’, Swiggy Launches Marketing Services For Restaurant Partners]( Checkout [Century Pulp And Paper Appoints Vector Brand Solutions As Its Brand & Communications AOR]( - [Zee Entertainment’s Q1 FY25 Net Profit Rises To Rs 118 Crore]( - [Final Draft Of DPDP To Be Released For Public Review In August]( - [SC Suggests Centre To Publicise Complaints Against Misleading Ads Of Medicines]( - [Bombay HC Imposes Rs 4 Cr Cost On Patanjali For Breach Of Order In Trademark Infringement Case]( - [Times OOH Secures Exclusive Advertising Rights For Mumbai Metro Line 3]( - [IAS Expands Quality Attention’s Ambit To Now Include Support For Mobile In-App Environments]( Checkout [SW Network Secures Digital Mandate For Haier Appliances India]( - [Landor Elevates Lulu Raghavan To President For APAC Region]( - [Sushant Sreeram Steps Down As Country Director Of Prime Video India]( - [Sakshi Media Group’s Anurag Agrawal Joins TOI As Director – Response, West]( - [FCB Kinnect Elevates Kejal Teckchandani To EVP- Influencer Outreach]( - [Leo Burnett India Elevates Ayshwarya Sharma As Executive Creative Director-Innovation]( - [Akash Deep Batra Steps Down As Executive Director & Head Of Marketing At DBS Bank]( [More on People Spotting]( Amazon India’s Latest ‘Deliver The Love’ Ad Will Take You On An Emotional Ride! marketingmind.in View more on Instagram Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](