Unique Advertising Opps At Paris Olympics 2024, How Technology Helps Make ‘Impossible’ Content Ideas Possible, Influence Of Reels & Creators On Meta Platforms, & More

July 30th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Unique%20Advertising%20Opps%20At%20Paris%20Olympics%202024%2C%20How%20Technology%20Helps%20Make%20%E2%80%98Impossible%E2%80%99%20Content%20Ideas%20Possible%2C%20Influence%20Of%20Reels%20%26%20Creators%20On%20Meta%20Platforms%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Funique-advertising-opps-paris-olympics-2024-technology-helps-make-impossible-content-ideas-possible) Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! As the Paris Olympics 2024 begin this week, a new chapter unfolds in Indian sports and advertising. Manu Bhaker's historic win as the first Indian woman to earn a shooting medal at Olympics has ignited excitement among fans and within the advertising industry. Industry players note that with India aiming to break previous records, brands are eager to capitalise on the Olympics' soaring appeal this year. In addition, we present to you more insights from advertising and marketing folks who graced GroupM’s Brew 2024. Falling in line with the much discussed topic of the current era- how technology is impacting creative fields like content marketing and advertising, a loaded panel discussion moderated by GroupM’s Mukti Kumaran saw experts from Ogilvy, Seedtag, Xtendr and NeuralGarage point out how technology as a tool is now enabling professionals to bring personalisation at scale, dub in multiple languages while retaining content’s authenticity, and much more. In another panel discussion at GroupM’s Brew, Gaurav Jeet Singh, Head of Agency Business – India at Meta, shared compelling insights on how brands are leveraging the power of short form content such as Reels and Creators for a larger scheme of things than mere engagement. Did you know that every day, 3.24 billion people interact with Meta apps, with 60% of them immersed in video content? Singh’s eye-opening data points will not only surprise you but also leave you well-informed. Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Brands Race To Shine As Paris Olympics 2024 Opens Doors To Unique Advertising Opportunities]( - [Making Impossible Possible: How Being Brave Coupled With ‘Right’ Idea & Technology Makes ConTech Marketing Magical]( - [Meta Platforms See 3.5 Billion Daily Reels Shares, With 80% Of GenZ Having Made Purchases After Watching: Gaurav Singh]( - [82.5 Communications Bags Creative Mandate Of Desai Foods’ Mother’s Recipe]( - [Cheil’s Experience Commerce Bags EVEREADY Industries’ Digital, Social & Media Mandate]( Checkout [Entrepreneurs’ Personal Branding: How To Stand Out In A Busy Market & Boost Your Business]( - [MIB Seeks 2-Week Extension To Submit Affidavit On SDC In Supreme Court]( - [Government May Soon Decide To Halt Surrogate Advertising For Alcobev Segment]( - [Zydus Wellness’ Complan Forays Into Ayurvedic Drink Segment With Immuno-Gro]( - [Mankind Pharma To Acquire Bharat Serums & Vaccines Wholly For Rs 13,630 Cr]( - [NCLT Schedules Final Hearing On Viacom18-Star India Merger For August 1]( - [Advertising Veteran Shambhu Venkatrao Sista Aka Bobby Sista Passes Away]( Checkout [Advertising Club Madras Announces New Office Bearers; Re-elects Dinamalar’s S Balasubramanian As President]( - [Hero Vired Appoints MakeMyTrip’s Prakhar Kasar As Its New CEO]( - [Mindshare’s Sidharth Parashar Ventures Into Real Estate Consulting, Launches Nestassured Realty]( - [Arvind Lakshmiratan Joins Inspira Enterprise As CMO]( - [Unilever Asia Chair & Singapore Hub Head Samir Singh Calls Its Quits After 27 Years]( - [EnableX’s Karan Rajpal Joins LTIMindtree As Senior Director- Marketing]( - [Nykaa’s Falguni Nayar Ends Term As Non-Executive Independent Director At Dabur]( [More on People Spotting]( How Go Colors Is Providing A Perfect Combo Of Affordability, Comfort And Style marketingmind.in marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](