How Industry Players Perceive Union Budget 2024, Google Sunsets Its Plan Of Deprecating Third-Party Cookies, GCPL Spends 1K Cr+ On Ads In FY24, & More

July 23rd, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=How%20Industry%20Players%20Perceive%20Union%20Budget%202024%2C%20Google%20Sunsets%20Its%20Plan%20Of%20Deprecating%20Third-Party%20Cookies%2C%20GCPL%20Spends%201K%20Cr%2B%20On%20Ads%20In%20FY24%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Findustry-players-perceive-union-budget-2024-google-sunsets-plan-deprecating-thirdparty-cookies-gcpl) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! With industry professionals from across categories, including the media and entertainment sector, preparing their ‘Wishlist’ ahead of the unveiling on Full Union Budget 2024 by Union Finance Minister Nirmala Sitharaman, today, it is evident that for certain categories such as FMCG, Gaming, Travel and Tourism, Start-ups, etc. the budget has proven to be comparatively ‘progressive’ as most industry honchos have lauded the government’s nine-point agenda and expressed high hopes from the same, given that its execution is also as on-point as the plans chalked out. And while the Budget was undoubtedly the most talked-about topic in the industry over the past few weeks and shall continue to be discussed going forward as well, what will also make way into conversations in the marketing and advertising galore is Google’s proposal to do away with its plans of deprecating third-party cookies on Google Chrome, something which the tech-major has been facing a lot of heat for going back and forth on in the past few years. But that’s not all folks as we have in-store for you- our advertising, marketing and media aficionados, a lot of other developments as promised! Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Union Budget 2024: What’s ‘Progressive’ In It For FMCG, Travel, Startups, Gaming & Other Industries]( - [After Planning To Sunset Third-Party Cookies Time & Again, Google To Do Away With 3P Cookie Deprecation Itself]( - [Here’s What Brands & Agencies Hope From The Full Union Budget 2024]( - [Budget 2024: Scrapping 5% Custom Duty On Newsprint, Higher DAVP Rates Tops Print Industry’s Wish List]( - [From Spending 350-400 Cr On Advertising A Few Years Back, Today We Spend Over 1000 Cr: GCPL’s Sudhir Sitapati]( Checkout [Privacy First, Profit Later: How Contextual Advertising Wins In The Age Of Data Transparency]( - [Google Renews News Media Bargaining Code Deals Including Cancellation Clauses]( - [Microsoft GroupMe Partners With SW Network For India Debut With Campus Ambassador Program]( - [Nazara Technologies To Pump In Another 300 Cr To Get 100% Ownership Of Paper Boat Apps]( - [Industry Seeks Clarity From MIB On SDC’s Food & Health Categories, More Powers For ASCI]( - [To Reflect The Fun & Joy That Anime Brings To Fans, Crunchyroll Unveils New Brand Identity]( - [Editors Guild Of India Urges Opposition To Raise Issues Of Press Freedom In Parliament]( Checkout [Hero MotoCorp’s Mobility Solution ‘Surge S32’ Wins Platinum A’ Design Award]( - [Karan Kumar Returns To Real Estate Sector, Joins BPTP As Chief Marketing Officer]( - [Mirum India’s Hareesh Tibrewala Joins Anhad Consultancy Services As CEO]( - [Pallavi Patil Rejoins Madison Media As VP- Insights & Strategy]( - [Himanish Ashar Assumes ECD- Innovation Role At Leo Burnett India]( - [Averill Sequeria Promoted To Chief Strategy Officer Role At EssenceMediacom India]( - [GroupM Expands Motivator CDO Manoj Kandaswamy’s Remit To Include Head Of Digital Wavemaker-South]( [more on People Spotting]( Check Out The Major Highlights From The Budget 2024 marketingmind.in marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](