Wimbledon's Opportunities for Indian Brands; Ex- VML India Prez Saurabh Saksena Launches MarComm Venture; S4 Capital's Media.Monks Drops ‘Media’ From Its Name, & More

July 18th, 2024 | [Read Online]( [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20Scoop%20by%20Marketing%20Mind&body=Wimbledon%27s%20Opportunities%20for%20Indian%20Brands%3B%20Ex-%20VML%20India%20Prez%20Saurabh%20Saksena%20Launches%20MarComm%20Venture%3B%20S4%20Capital%27s%20Media.Monks%20Drops%20%E2%80%98Media%E2%80%99%20From%20Its%20Name%2C%20%26%20More%3A%20%0A%0Ahttps%3A%2F%2Fnewsletter.marketingmind.in%2Fp%2Fwimbledons-opportunities-indian-brands-ex-vml-india-prez-saurabh-saksena-launches-marcomm-venture-s4) Greetings of the day! Dear Reader Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind! In today's edition, we delve into the impact of the recently concluded crown jewel of tennis tournaments- Wimbledon on Indian brands for it not only is known for thrilling viewers with outstanding matches but also proven to be beneficial for brands globally. Industry players from India highlight the country’s evolving yet refreshing sports advertising landscape where cricket is not just the only lucrative opportunity for brands but also delve deeper into why Wimbledon matters to Indian brands and the rising trend of non-cricket sports partnerships for marketers. On the creative side, the first India President of WPP’s newest baby- VML, Saurabh Saksena has opened his new venture- Next Wave Worldwide to revolutionise the space of Marketing Communications by leveraging the full potential of AI and boost the same with the expertise of seasoned professionals. Not only this, the operating brand of Sir Martin Sorrel owned S4 Capital- Media.Monks which is known to be one of the world’s renowned digital-first data-driven advertising, marketing and technology services companies, has also rebranded itself and dropped the word ‘Media’ from its name to become ‘Monks’, reflecting the industry’s acceleration. But that’s not all folks, we have in-store a lot of other developments for you- our advertising, marketing and media aficionados, as promised! Here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :) - [Will Non-Cricketing Sports Like Wimbledon Become The Next Big Thing For Indian Brands?]( - [Ex VML India President Saurabh Saksena Launches MarComm Venture- Next Wave Worldwide]( - [S4 Capital’s Media.Monks Becomes 'Monks' To Focus On AI-Powered Creative & Tech]( - [Harit Nagpal Pushes For Regulatory Uniformity For Traditional Distribution Platforms]( - [Broadcasters Raise Concerns Over Prasar Bharati’s Role In Private Sector]( Checkout [KFC India Appoints FCB India As Its New Creative Agency On Record]( - [Over 45,000 Brands Were Present For Digital Advertising During Jan-Mar 2024: TAM AdEx]( - [Collective Artists Network Acquires AI-Powered Content Solutions & Influencer Marketing Company- Galleri5]( - [Network18’s TV News Revenue Surges 14%, Digital News Business Records 34% Growth]( - [Need Unified Content Rating System For Reliable Performance Metrics On Digital: Bharat Gupta]( - [The Salt Inc Acquires Mumbai-Based Simplus Information Services To Build Financial Content Muscle]( - [Locomotive Global Media Acquires Exclusive India Rights For All3Media International’s ‘Boat Story’]( Checkout [DViO Launches Specialty Vertical For Biz Committed To Sustainability & Net-Zero Goals; Wins Attero’s Marketing Mandate]( - [Brian Lesser To Become GroupM’s Global CEO As Christian Juhl Steps Down At WPP]( - [Rediffusion Appoints ACT’s Pankaj Arora As EVP & Head Of West]( - [Jay Morzaria, Ex-Rephrase.Ai Exec, Joins McCann Worldgroup Indonesia As Creative Head]( - [FCB Kinnect Elevates Elstan Rebello From VP- Client Servicing Role To EVP- South]( - [Leo Burnett India Appoints Schbang’s Aditya Mehendale As Its New ECD]( - [Disney Star’s Sumanta Bose Assumes Expanded Role; To Now Lead Hindi & English Movies Cluster & More]( [more on People Spotting]( The Most Talked About Brands During Anant and Radhika’s Wedding Event! marketingmind.in marketingmind.in Add a comment... Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday! [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © 2024 Marketing Mind B-17 Third Floor, Block F, Noida Sector 3 Noida, Uttar Pradesh 201301, India [[beehiiv logo]Powered by beehiiv]( [Terms of Service](