Marketing Day: IAB Tech Lab launches ads.txt, Tobii acquires Sticky & more

[Marketing Day]( [SMX Advanced 2017]( [Featured Story]( Featured story [Ad fraud detection: A guide for marketers]( May 22, 2017 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts. From Marketing Land [Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017]( May 22, 2017 by Digital Marketing Depot Completely updated with the latest industry statistics, developing market trends, vendor profiles, and product updates. [To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt]( May 22, 2017 by Ginny Marvin The IAB Tech Lab has introduced a tool to help eliminate counterfeit and unauthorized inventory by cutting illegitimate sellers out of the supply chain. [At IAB Programmatic Symposium, digital advertising looks to grow up]( May 22, 2017 by Barry Levine The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’ [Eye-tracker Tobii acquires fellow eye-tracker Sticky]( May 22, 2017 by Barry Levine Lab-based eye-tracker Tobii buys the webcam-based Sticky so it can offer large consumer panels as well as focused test groups. [Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 12-14, 2017]( Join us at [SMX Advanced](, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. [View the agenda]( to see the current session lineup. [Register]( today for expert-level tactics from the best search marketers in the industry. Don’t miss out on this always sold-out event! Connect with us on: Get the Marketing Land App: [Search Engine Land]( Like what you see? Check out Marketing Land's other email newsletters [here](. [MarTech]( | [CMO]( | [Social]( | [SEM]( | [SEO]( | [Mobile]( | [Analytics]( | [Display]( | [Email]( | [Retail]( | [Content]( | [Video]( | [Local]( This email was sent to {EMAIL}. [Click here to unsubscribe or manage your subscriptions](. This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Events]( | [Advertise]( | [Contact Us](