Marketing Day: Facebook offers publishers guidance, Dwyer Group CMO interview & more

[Marketing Day]( [SMX Advanced 2017]( [Featured Story]( Featured story [How Dwyer Group connects the dots between its 13 different home-service franchise brands]( May 19, 2017 by Amy Gesenhues A CMO's View with Lisa Zoellner, chief marketing officer for Dwyer Group. From Marketing Land [5 strategies to improve your ad copy]( May 19, 2017 by Mona Elesseily Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. [MarTech, conversational UI, and the future of connecting with customers]( May 19, 2017 by Jeff Eckman Contributor Jeff Eckman recaps a session by MarTech San Francisco 2017 speaker Nick Pandolfi of Google’s Global Product Partnerships team in which he shares Google’s view on this emerging topic, as well as five tips on designing for the conversational interface. [Using search and social to support TV advertising]( May 19, 2017 by Justin Freid Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. [The effect of Moore’s Law on behavioral marketing]( May 19, 2017 by Brian Massey Even marketing isn't immune to Moore's Law. Columnist Brian Massey explains how Moore's Law has changed behavioral science, making it cheaper for marketers to create and use behavioral data than ever before. [7 Real-World Tips for Better Social Engagement]( May 19, 2017 by Digital Marketing Depot [Reminder] Live Webinar: Tuesday, May 23, 2017 - 01:00 PM EDT (10:00 AM PDT) [7 unannounced updates to Google My Business we’ve seen in 2017]( May 19, 2017 by Joy Hawkins Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. [Google Actions are now available to smartphone app developers]( May 19, 2017 by Barry Levine The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant. [Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics]( May 19, 2017 by Barry Levine The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page. [After recent News Feed changes, Facebook offers guidance for publishers]( May 19, 2017 by Tamar Weinberg Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous. [[Podcast] The Google I/O 2017 recap: Lens, Assistant & more]( May 19, 2017 by Matt McGee In this week's episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company's main keynote on Wednesday. [Hey, CMOs: Who owns your brand?]( May 19, 2017 by Chandar Pattabhiram Columnist Chandar Pattabhiram discusses the power of cultivating a 'tribal' feeling within a brand's community, which can drive customers to action and advocacy. [Google pushes AMP Ads adoption, announces Celtra & Moat integrations]( May 19, 2017 by Ginny Marvin AMP ads can load as quickly as the AMP pages they appear on. [4 reasons why digital context matters]( May 19, 2017 by Peter Minnium In a digital and programmatic world, it's easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time. [Your AMP inventory is worth more than you think]( May 19, 2017 by Barb Palser Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory. [Google Assistant comes to iPhone, adds alerts, hands-free calling & more]( May 19, 2017 by Matt McGee Google's virtual assistant gains a number of new features and expands to Apple's iPhone as competition for Siri & Cortana. [Web browsing coming to VR headsets, AR coming to the web via Chrome]( May 19, 2017 by Greg Sterling This is all part of Google's larger mission to make the web more compelling and immersive. [Google’s “buy button” is moving forward; now taking beta requests]( May 19, 2017 by Ginny Marvin US merchants can now request access to the Purchases on Google ads beta. [Attend Search Engine Land's SMX Advanced, the conference for experienced search marketers: June 12-14, 2017]( Join us at [SMX Advanced](, a once-a-year advanced search marketing conference that goes beyond the fundamentals and offers results-driven tactics to accelerate your SEO and SEM campaigns. [View the agenda]( to see the current session lineup. 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