Marketing Day: AMP advice for publishers, bad bots report & eBay’s Guaranteed Delivery

[Marketing Day]( [Featured Story]( Featured story [Advice for AMP-curious publishers]( Mach 20, 2017 by Barb Palser Columnist Barb Palser offers a framework to help publishers assess the potential benefits of Accelerated Mobile Pages. From Marketing Land [How to scale content creation for social and digital channels]( Mar 20, 2017 by Digital Marketing Depot The changing consumer landscape is forcing marketers to create content differently. [Emarsys: Verizon’s exit from email services prompts strategic opportunity by marketers]( Mar 20, 2017 by Barry Levine The marketing cloud’s CMO suggests ways to counter the dwindling of email diversity. [A proven method for building a strong PPC account team]( Mar 20, 2017 by Jeff Baum What's the ideal structure for a team managing a PPC account? Columnist Jeff Baum shares the benefits and potential pitfalls of his agency's "team of teams" approach to account management. [Three foolproof steps to excellent AdWords ads]( Mar 20, 2017 by Matt Lawson With billions of paid search ads delivered each day, it's imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose. Columnist and Googler Matt Lawson explains the simple steps to search creative excellence. [Report: Bad bots are swarming virtually every website and login page]( Mar 20, 2017 by Barry Levine The good news: They’re not evolving very fast, and new user IDs like biometrics may eventually challenge their growth. [eBay to offer 3-day shipping for 20M items in new Guaranteed Delivery policy]( Mar 20, 2017 by Amy Gesenhues With the rollout of Guaranteed Delivery this summer, eBay buyers will be able to filter results that include 1-day and 2-day delivery terms. [A digital marketing CEO’s prescription to cure advertising fraud]( Mar 20, 2017 by James Green As the threat of ad fraud continues to loom over digital marketers, columnist James Green lays out the ingredients we need to promote transparency and drive the industry forward. [Is your marketing career progressing as it should be?]( Mar 20, 2017 by Matt Umbro The ideal digital marketing career path is still pretty undefined, given that the industry is quite young. Columnist Matt Umbro takes a stab at laying out a successful trajectory -- from first entering the industry to becoming a team leader. [Google is making a big change to exact match keyword targeting in AdWords]( Mar 20, 2017 by Ginny Marvin Ads may trigger when searchers use different word order and function words as Google broadens its definition of close variants. [What is customer marketing?]( Mar 20, 2017 by Sponsored Content: Act-On Maybe it’s time to rethink your approach... Online Marketing News From Around The Web Affiliate Marketing [How manufacturers and retailers can take advantage of Affiliate Location Extensions](, 3Q Digital Analytics [Analytics, the Backbone of Modern Marketing](, CMS Wire [Foursquare Analytics, a Dashboard for Location Intel, Debuts](, Street Fight Blogs & Blogging [Community Discussion: Analysis of Your Most Popular Post](, Problogger [How Dedicated Servers Boost the Performance of A Business Blog](, The Blog Herald [How to Become a Guest-Post Contributor to Industry Websites and Blogs](, MarketingProfs [How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year](, Problogger Business Issues [Facebook, Twitter, and Google must remove scams or risk legal action, says EU](, The Verge [Apple's Next Big Thing: Augmented Reality](, Bloomberg [Facebook's Building 8 working on camera, augmented reality, mind reading projects](, Business Insider [Two Executives to Leave Uber, Adding to Departures](, New York Times Content Marketing [10x Content Creation Process & Checklist](, Kaiser the Sage [It Doesn't Matter If You Call It Content Marketing](, Content Marketing Institute [Long-Form or Short-Form Content: Which Is Best for Your Business?](, Search Engine Journal [The Science Behind Successful Content](, Convince and Convert [Thematic Content Campaigns: Why They Rule](, Stone Temple Copywriting, Design & Usability [20 powerful marketing words & phrases that sell or repel](, VerticalResponse Blog [Four Universal Motives for Writing](, Conversation Agent [Where Graphic Design is Going in 2017](, Epicosity [Which Responsive Design Framework Is Best? 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Here's A DIY Resource Kit of Free Tools & Tips!](, Crazy Egg Social Media [3 Social Media Tactics You Should Never Overlook](, Small Biz Trends [Facebook will never take responsibility for fake news](, TechCrunch [How to Maximize Your Facebook Reach](, Social Media Examiner [How to Share a Facebook Advertising Audience or Pixel](, Jon Loomer Digital [Humanize Your Brand: 3 Ways to Create a Visual Social Media Calendar](, Content Marketing Institute [Older Users Are Most Influenced by Ads on Instagram](, Adweek [The Beginner's Guide To Making Facebook Advertising Convert](, Crazy Egg Video [5 Charts That Prove Viewability and Audibility Together Are Key to Video Ad Effectiveness](, Think with Google [7 Best Uses of Virtual Reality in Marketing](, MarTech Advisor [Can brands tell a story in six seconds? YouTube hopes so](, Econsultancy [Facebook Live Case Study: JCPenny, Saks, & Best Fiends](, MediaKix [Facebook Tests Video Insights for Profiles](, Social Media Examiner [How Brands Demanding Safety Could Put Chill Into YouTube](, AdAge [How TechCrunch Approaches Video Marketing & Trends to Watch for in Video](, The Buffer Blog [What Livestreaming Tools Are Best for Your Business?](, Small Biz Trends [You can now save your Instagram Live streams to your camera roll](, TechCrunch [Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA]( Join us at [MarTech San Francisco]( and tackle your digital transformation issues at the intersection of marketing, technology and management. MarTech San Francisco is back and better than ever, with double the speakers, sessions and exhibitors. 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