Marketing Day: YouTube to end Annotations, Amazon adds Alexa to iOS app & more

[Marketing Day]( [Featured Story]( Featured story [Publishers must start proactively fighting fraud and non-human traffic]( Mar 16, 2017 by Rob Rasko Are publishers taking ad fraud seriously enough? Columnist Rob Rasko discusses the findings from a survey that looks at the impact of non-human traffic and how publishers are fighting back. From Marketing Land [Is the way you think about reach outdated?]( Mar 16, 2017 by Digital Marketing Depot Reach matters. Reach is here to stay. But the smart money is on relevant reach and not inefficient, broad target marketing. [Google Home gets ‘Beauty & The Beast’ promo, but Google says it’s not an ad]( Mar 16, 2017 by Danny Sullivan Appears to be the first-ever commercialization of Google's home assistant product. [YouTube to end Annotations in May]( Mar 16, 2017 by Amy Gesenhues YouTube says Annotation usage has decreased 70% since it launched mobile-friendly End Screens and Cards. [Amazon adds Alexa to its main iOS app]( Mar 16, 2017 by Greg Sterling Integration will provide more utility in the shopping app and expose new audiences to Alexa's capabilities. [4 steps to ROI-positive marketing attribution in 90 days]( Mar 16, 2017 by Alison Lohse So, you've just implemented a new marketing attribution solution. Now what? Columnist Alison Lohse explains how you should be spending those first three months to achieve positive ROI. [National retailers: Stop ignoring local SEO]( Mar 16, 2017 by Andrew Shotland National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Columnist Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search. [About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites]( Mar 16, 2017 by Matt McGee In this week's Marketing Land Live podcast, Neil Vogel explains why they 'took a business that was perfectly fine & crashed it into the ground,' and how the new sites are already seeing success. [Adblock Plus names independent Acceptable Ads Committee]( Mar 16, 2017 by Ginny Marvin Conde Nast, Dell, M&C Saatchi Mobile among the parties named to 11 committee seats. [With cost per visit, xAd brings search-like performance to mobile advertising]( Mar 16, 2017 by Greg Sterling Brands and enterprises will pay only for customers who walk through the door. [SimilarWeb now offers more granular metrics through Digital Insights]( Mar 16, 2017 by Barry Levine The new service of custom reports allows marketers to find some of the traffic patterns behind their sales. [Campaign Monitor buys customer data platform Tagga]( Mar 16, 2017 by Barry Levine With the addition of the Vancouver-based company, Campaign Monitor is looking to expand beyond email marketing. [Urban Airship expands app notification capabilities to mobile web and PC]( Mar 16, 2017 by Greg Sterling Web notifications can be identical to in-app notifications or treated differently, depending on marketer objectives. [Your guide to using Google Assistant and the Google search app on Android & iPhone]( Mar 16, 2017 by Danny Sullivan Google Assistant is coming widely to Android phones. Here's how to use it and other ways to Google on your smartphone -- even for iPhone users. 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