Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone

[Marketing Day]( [Featured Story]( Featured story [Report: The PC is over, the ‘app boom’ is, too]( Feb 28, 2017 by Greg Sterling Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe. From Marketing Land [A better way to build martech software]( Feb 28, 2017 by Digital Marketing Depot A mix of tried-and-true software development methodologies, along with creative partnerships, can serve as the catalyst to allow you to unlock your team and product’s potential. [YouTube debuts TV subscription service, at $35 a month for 6 accounts]( Feb 28, 2017 by Tim Peterson Every day people spend almost as much time watching YouTube as TV. And now they can watch TV on YouTube. [5 ways you can improve your new business’s visibility on Google Maps]( Feb 28, 2017 by Wesley Young Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. [Why martech data should drive ad tech]( Feb 28, 2017 by Chuck Moran Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend. [Need to contact Google My Business support? Use Twitter!]( Feb 28, 2017 by Greg Gifford While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!). [Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network]( Feb 28, 2017 by Ginny Marvin What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? [Google isn’t actually tackling ‘fake news’ content on its ad network]( Feb 28, 2017 by Ginny Marvin Here's why Google's policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites -- and the types of scams it is aimed at. [YouTube viewers now consuming 1B hours of video content a day]( Feb 28, 2017 by Amy Gesenhues The Wall Street Journal reports YouTube's daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S. [Google and others expand initiative launching new RCS messaging platform]( Feb 28, 2017 by Barry Levine The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps. [Using social media to jump-start your content marketing strategy]( Feb 28, 2017 by Jordan Kasteler Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs. [Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering]( Feb 28, 2017 by Barry Levine The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards. 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Here's what you send](, My Emma General Internet Marketing [Customer Marketing in the Engagement Economy](, Marketo [Marketers: Dust Off Those Personas and Use Them](, CMS Wire [Study: CPG Now Spends More on Digital Than Traditional Ads](, AdAge [Why Your Brand Needs Multiple CPA Targets](, Adweek [Why Do B2B Marketers Accept Low Viewability Rates?](, AdExchanger Internet Marketing Industry [Brightcove and HubSpot Partner to Bring Video Analytics to Marketers](, Business Wire MarTech [23 Cool Tools for Social Media Marketers](, Social Media Examiner [Do Chat Bots Face the Same Doomed Future as Branded Apps?](, Adweek [How Are Retailers Using Artificial Intelligence?](, eMarketer [To Sell Cross-screen, Look to the Technology Stack](, MarTech Advisor Mobile/Local Marketing [Google to add new tools in Play Store to help more games get discovered](, Android Authority [How Top Apps Are Leveraging Referral Marketing to Boost Downloads](, Duct Tape Marketing [Mobile malware evolution 2016](, Securelist [Nielsen Releases Cross-Device Provider Verification Powered by Digital Ad Ratings](, MarTech Advisor Other Items [Amazon AWS S3 outage is breaking things for a lot of websites and apps](, TechCrunch [Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization](, AdWeek Social Media [10 Stats You Need to Know About B2B Marketing on LinkedIn](, The AdStage Blog [139 Instagram Marketing Facts Every Brand Needs to Know](, Convince and Convert [Adored by Teens, Snapchat Getting Popular With Their Parents](, AdAge [eMarketer Releases New Snapchat Usage Numbers](, eMarketer [How 5 brands including Hyatt and Grubhub are using Snapchat Spectacles](, Digiday [How to Get Started on Whatsapp](, Small Biz Trends [How to Market Your Brand to All Generations with Social, Content, and More](, Simply Measured [Ranking The 10 Biggest Social Media Influencers Of All Time](, MediaKix [Seven brands already using Instagram's new slideshow tool](, Econsultancy [Snapchat Brand Account Benchmarks - Followers, Stories, Snaps & Media Types](, MarketingProfs [Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines](, Adweek [Social Media Marketing Checklist: 16 Common Mistakes to Avoid](, Top Rank Marketing Blog [Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories](, The Buffer Blog [Using Snapchat to Grow Your WordPress Following](, WPExplorer [What Makes People Buy from a Brand They Follow on Social Media?](, eMarketer Video [More ways to watch and play with AR and VR](, The Official Google Blog [UK publishers see Facebook Live viewership stagnate](, Digiday [Drive your digital transformation efforts by attending MarTech San Francisco: May 9-11, 2017 | San Francisco, CA]( Join us at [MarTech San Francisco]( and tackle your digital transformation issues at the intersection of marketing, technology and management. 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