🔊 TikTok adds branded AR opportunities

Plus, will you travel to events next year? Sep 08, 2020 Good morning Marketer, do you expect to travel next year? Adobe has already turned next year’s Summit into a virtual event and will be programming no in-person events through June 2021. We are wondering how you’re feeling about the prospects of conference travel next year. Please take a moment to help us maintain our ongoing Event Participation Index and [respond to our 5 question survey](. Facebook’s response to CCPA, called Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. If your business needs to comply with CCPA, take a look at your LDU settings in Facebook Events Manager. If it’s set to “Keep default transition period,” you could be out of compliance. That transition period ended July 31 — yes July, crazy, right? I chatted with digital intelligence whiz Simon Poulton of Wpromote and social media advertising pro Akvile DeFazio of AKvertise last month on Live with Search Engine Land about how to reduce the complexities of implementing LDU and what advertisers are currently doing to manage marketing to California. Akvile has been [breaking out separate California campaigns in Facebook]( for better visibility and optimization. She polled several other Facebook marketers, and roughly 60% said they, too, are currently setting up separate California campaigns to get a better understanding of how CCPA is affecting them. Ginny Marvin,Editor-In-Chief Driving online sales with YouTube and Discovery ads Join our Google product experts as they introduce new ways to drive performance with both YouTube and Discovery Ad campaigns. Tune in to learn about how you can reach more potential customers and grow online sales for your business. [Watch now »]( Social Shorts TikTok launches Marketing Partner Program, expands branded AR offering TikTok will soon be offering a wide variety of branded AR experiences under its recently announced [TikTok for Business]( Marketing Partner Program via [partnership with]( Bare Tree Media. The goal is to use AR to build more engaged consumer experiences through targeted content. Bare Tree Media is a provider of design and development for branded AR experiences within mobile messaging platforms. For the partnership, Bare Tree Media will develop branded 2D and 3D AR features for current and new TikTok clients. The partnership will allow marketers to access more dynamic tools to create, measure and advertisement campaigns and their performance. Why we care. Snapchat pioneered branded AR, but this partnership could help TikTok’s young ad business take the AR mantle. The Marketing Partner program is aimed at helping more brands run and measure campaigns on the platform and includes roughly 20 vendors. The company is also continuing to move forward with plans to build its ad business despite the unknown fate of its U.S. operations. How can marketers build the best data strategy for their brands? A clear data strategy is a game changer. It positions you to deliver the best possible solution as your organization’s needs grow and evolve. Learn how you can leverage data to provide better customer experiences and making every marketing dollar count. Join this webinar where our experts will discuss how to bring valuable data into focus with a well-defined data strategy that supports the entire business. [RSVP to attend>> »]( Calling all multi-location brands! Searching for the perfect local marketing solution? MarTech Today’s free guide can help! In-depth vendor profiles, pricing charts, and essential things to consider prior to purchase — it’s all here. [Get your free copy now »]( What we're reading We've curated our picks from across the web so you can retire your feed reader. [Apple’s app armistice](– Financial Times [Levi’s Taps Digital Tools like Zeekit, Snapchat For Back-to-School](Sourcing Journal [New test lets some people view Instagram stories directly through Facebook]( – The Verge [The website migration guide: how to avoid risk and ensure SEO success]( – DeepCrawl [Barr Ignores Lawyers’ Calls to Go Slow on Google Antitrust Case]( – New York Times [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.