🔊 How PR Week and Pandora are embracing virtual value

Plus, after months in beta, Quora rolls out Lead Gen Forms for advertisers. Jul 29, 2020 Good morning, Marketer. While foregoing live events in the wake of COVID-19 means putting a halt to onsite gate revenue, [many organizations are taking the opportunity to add value for virtual event attendees and sponsors](. One of the earliest events to be postponed was the highly anticipated PR Week Awards in New York City. Instead of the usual traditional awards fanfare, PR Week had to pivot to a virtual event, slated to go live later this week. Things will be a bit different from the live production – for example, the event planned to honor Michael Phelps for his “[It’s OK to not be OK](” campaign about mental health awareness. Instead, his participation has been transformed to a more interactive Q&A session to open the awards night, offering attendees the added value of personal engagement. Music streaming service Pandora is another big name forced to shift gears for its 2020 live concert series, which took place virtually yesterday. Headlined by country artist Kane Brown, the event sought to deliver a rich experience for viewers – if even virtually. From BBQ pre-game recipes to exclusive promotional apparel, Pandora had to strike a balance between giving fans meaningful ways to engage with the event while still “placing advertisers at key consumer touch points before, during and after the events to enable these special connections.” There’s more below, including a look at Quora’s new lead gen forms for advertisers. Taylor Peterson, Deputy Editor Compare 13 top marketing automation platforms MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. [Get it now »]( Social Shorts Capture leads from Quora ads Quora has rolled out [Lead Gen Forms]( for advertisers after a few months of beta testing. The forms can contain up to 12 fields and are prefilled with users’ Quora account information. Available fields include: - Contact Info: First Name, Last Name, Email, Business Email, Phone Number - Employment Info: Job Title, Company Name, Company Size - Location Info: City, State (US Only), Zip Code (US only), Country You can download leads via CSV in the Ads Manager or use the Zapier integration to send leads to Salesforce, Gmail, Marketo or other system. Why we care. Lead Gen Forms can reduce friction for users looking to engage with your company — whether to download a whitepaper, request a demo or sign up for a newsletter — and increase the number of leads you can generate from Quora ad campaigns. The Zapier integration means you should have no problem pushing that lead data into whatever CRM or email system you’re using. [On-Demand] 40+ free SEO & SEM sessions Looking for new ways to drive traffic, leads, and sales? See what the SMX Next experts have to say. Register for free to watch all 40+ search marketing sessions at your convenience. [Watch for free »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Facebook Offers Money to Reel In TikTok Creators]( – WSJ [ByteDance AI research head to leave as pressure mounts on TikTok]( – Economic Times [Tech CEOs From Amazon, Apple, Facebook and Google to Testify Before Congress]( – New York Times [Spotify Premium users can now host a listening party with up to five friends — even if they live far away]( – The Verge [CES is going online-only in 2021]( – VentureBeat [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.