🔊 Marketo Engage release notes

Plus, more ways to strengthen your martech skills. Jul 22, 2020 Good morning, marketers, ready for a martech update? Marketo Engage – the Marketo engagement platform owned by Adobe Experience Cloud – has announced [a new release with updated features rolling out in the coming weeks](. Here’s a quick rundown of what to expect: - ABM. An updated UI for account profiling, allowing simplified creation and editing of profiles within one screen; - Forms service. Improved capabilities for blocking bot patterns, reducing number of spam form submissions; - Sales Insight. This will now be enabled for customers with non-native Salesforce CRM integrations to enable sales teams to operate more efficiently; - Sales Connect. Greater control over compliance with two-party consent for call recordings, with automated notification of intent to record. Speaking of platforms, there’s [no time like the present to brush up on your martech skills]( – and there are plenty of opportunities to do so. For example, [Salesforce’s Trailhead training platform]( provides learning content broken up into ‘trails’ or guided learning paths. And recently, Microsoft unveiled [Microsoft Learn](, a new learning platform with training courses benefitting marketers and other technology-driven roles. Microsoft Learn allows employers to integrate content from LinkedIn Learning and Microsoft Learn while allowing managers to assign and track the learning process for employees. Happy training! Taylor Peterson, Deputy Editor Expand your reach with accessibility testing The accessibility of your digital spaces and content has never been more important. When you build accessibility testing and inclusive design into your digital product lifecycle, you get back website operations processes that expand your product’s market reach and help you pivot faster. Join this webinar and learn why a good user experience with accessibility and inclusive design can create loyal customers and drives results. [RSVP Today »]( Social Shorts Facebook Ads boycott: More brands quietly sit out Several large brands have quietly paused ads on Facebook. Disney pulled ads for Disney+, according to the [Wall Street Journal](, and Walmart, Geico, Allstate, Kellogg’s, Kohl’s, Dell, McDonald’s, Peloton and Ikea stopped advertising early in the month, per a new report from watchdog group [Media Matters](. Walmart was Facebook’s second-biggest spender in 2019 at more than $145 million, Media Matters estimates. More than 1,000 advertisers such as [Unilever, Starbucks, Adidas and Verizon](signed onto the #StopHateForProfit campaign and agreed to stop advertising via Facebook Ads for the month of July over concerns about content moderation and policy enforcement around objectionable content. Why we care. The financial dent of these big advertisers alone won’t cripple Facebook, which has millions of SMB advertisers facing their own challenges due to COVID-19. Nor is that the point. “It’s more for us to assess, as marketers and arbiters of our brands’ equity, whether we should continue defaulting to a platform that stands in opposition to consumer sentiment today,” Elijah Harris, senior vice president of paid social at IPG Mediabrands told [Business Insider]( last month. On Friday, Facebook [published an update]( on its brand safety efforts. One step involves enlisting the Media Rating Council (MRC) to conduct an evaluation of its partner and content monetization policies and brand safety controls as well as the accuracy of Facebook’s related reporting. More in social news… [How Spotify and TikTok Beat Their Copycats]( – Harvard Business Review [TikTok: We are not ‘under the thumb’ of China]( – BBC [Walmart, McDonalds, Geico pull Facebook ads amid boycott]( – Business Insider [On-Demand] 40+ free search marketing sessions Drive more traffic, leads, and sales with expert insights from senior search marketers! SMX Next sessions are now available for viewing on-demand. Register for free to watch them all at your convenience. [Watch for free »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Spotify launches video podcasts worldwide, starting with select creators]( – TechCrunch [Under fire from Washington, TikTok touts U.S. job growth]( – Axios [Post-Covid, brands must reassess the power of programmatic advertising]( – Marketing Week [U.S. charges two Chinese nationals in coronavirus vaccine hacking scheme, other crimes]( – CNBC [Facebook adds label to Trump post about voting by mail]( – Business Insider [Microsoft Teams opens its doors to third-party apps during meetings]( – The Verge [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.