🔊 Will there really be a brand reckoning for Facebook?

Plus, knowing when LinkedIn Ads make sense for your business Jun 29, 2020 Good morning Marketer, dominoes are falling. More companies joined the boycott of Facebook and Instagram advertising for the month of July as part of the “Stop Hate for Profit” campaign. Going even further Friday, [Unilever said it will stop advertising on Facebook and Twitter]( through the end of the year, at least. Facebook CEO Mark Zuckerberg announced Friday that it will now start “prohibiting a wider category of hateful content in ads.” We’re likely to continue to see more brands join the protest this week, but whether it has a meaningful impact on Facebook’s ad business is hard to tell. LinkedIn has so far stayed out of the fray, but advertising on the B2B network is anything but straightforward for businesses. Jacob Baadsgaard, founder & CEO of Disruptive Advertising, has developed a [set of questions companies considering LinkedIn Ads]( should ask before starting. For one, LinkedIn Ads are not cheap. Can your profit margin handle it? Ginny Marvin, Editor-in-Chief Chatter Will we see a boycott effect? “It will be difficult to parse out the effects of the boycott from the ongoing (and ever-changing) effects of the COVID-19 pandemic on Facebook’s bottom line (and one the bottom lines of the advertisers participating in the boycott, as well). Earlier in the pandemic, brand advertisers paused spending, but many other types of advertisers stepped in to fill the void and conduct acquisition marketing at attractive prices.” — Nicole Perrin, principal analyst, [eMarketer]( Compare 13 top marketing automation platforms MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms. This report includes profiles of 13 leading B2B marketing automation vendors, capabilities comparisons, pricing information, and recommended steps for evaluating and purchasing. [Get it now »]( [On-Demand] 40+ free search marketing sessions Body: Drive more traffic, leads, and sales with expert insights from senior search marketers! SMX Next sessions are now available for viewing on-demand. Register for free to watch them all at your convenience. [Watch for free »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [Microsoft Store Closures Are A Signal About The Future Of Retail]( – Forbes [TikTok launches LIVES, hashtag challenges and an LGBTQ+ takeover to celebrate Pride]( – Mobile Marketing [Shopify’s App Store Is Good and Bad, Says ‘Unofficial’ Expert]( – Practical Ecommerce [Google’s Phone app could soon tell you why a business is calling you]( -The Verge [Incremental update to Display & Video 360 API v1]( – Google Ads Developer Blog [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.