🔊 Artificial intelligence + emojis

Plus, TikTok’s #FYP Jun 22, 2020 Good morning Marketer, what do you get when you combine AI with emojis? …A more efficient way to manage your social content, for one thing. This is according to HelloWoofy, a new startup that’s [aiming to bring the assistance of automation to social content creation for small businesses](. “Say you own a coffee shop,” explained HelloWoofy founder and CEO Arjun Rai, “and we want to talk about cappuccinos on a Wednesday and the coffees on a Friday, you can set a pattern and Woofy will take care of scheduling the posts and grab content from your library.” When you want to write a single post, says Rai, “that’s where the magic starts happening as it starts to give you copy as you type.” The autosuggestion functionality gives users who might not know what to say, or are pressed for time, suggestions for text, emojis, images and hashtags, says Rai. The software analyzes emojis that are being used in real-time to surface trends and understand which ones perform well. There’s also the option to translate posts into one of several other languages automatically. As it stands, there are endless social listening, scheduling, and management tools to fit every taste and need across the market. HelloWoofy is the latest to bring robust AI capabilities to social media content creation – and it likely won’t be the last. But for what it’s worth, the whole shebang costs $49 annually for a premium subscription. Not bad for a tool designed to give small businesses an extra boost with content – which is especially key as businesses reopen and resume marketing efforts. Have a great Monday! Taylor Peterson, Deputy Editor Social Shorts TikTok’s algo doesn’t care about your followers “While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system,” TikTok explained [in a post]( about how its recommendation algorithm works. Why we care. One of the big reasons TikTok’s #ForYou page feels like a regular shot of serendipity is because of what it doesn’t take into account. Unlike Instagram and other social media networks, videos from “no-names” can go viral in a heartbeat on TikTok because follower count and past performance aren’t signals the algorithm uses. That means there’s a lot more opportunity for discovery — and for anyone, including brands, to strike #ForYou gold. More in social news… - [Somehow, Twitter does not have a team dedicated to accessibility]( – TechCrunch - [The North Face Halts Facebook Ads, Urges Anti-Racist Policies]( – BNN Bloomberg - [Ad Agency Encourages Clients to Join Facebook Ad Boycott]( – Wall Street Journal Does your enterprise need an identity resolution platform? Connecting consumer identifiers has become a mandate for enterprise marketers trying to meet customer expectations for a consistent, personalized brand experience. This MarTech Today guide examines the market for identity resolution tools and what you should expect when implementing this software into your business and includes profiles of 12 leading vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. [Read more »]( Free search marketing training... THIS WEEK! Log on tomorrow, June 23 through Wednesday, June 24 for SMX Next – a free virtual training experience loaded with actionable SEO and SEM tactics from marketing experts. Can’t attend live? Register anyway to watch on-demand at your convenience! [Register for free »]( ICYMI In case you missed it, we’ve curated a roundup of marketing news, resources, and insights from our publications. [Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline]( – Marketing Land [Here’s how to use the new Microsoft Ads Audience Network Planner]( – Marketing Land [The capabilities of identity resolution platforms]( – Marketing Land [Why an agile approach to digital experience is a must]( – MarTech Today [Budgeting in a crisis: How to steer your ship through the storm]( – Digital Marketing Depot [Former Google ad boss Ramaswamy to launch new search engine Neeva]( – Search Engine Land [Youtube brings products to YouTube for action ads]( – Search Engine Land [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe.]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA [Manage my preferences.]( © 2006-2020 Third Door Media. All Rights Reserved.