🔊 Highlights from our 2020 MarTech Career Survey

Facebook and Instagram to display locations, Twitter tests feature for quoted retweets. Apr 24, 2020 Good morning Marketer, how much time do you spend in spreadsheets? In this year’s MarTech Career Survey – conducted in partnership with MarTech Conference Chair Scott Brinker – we set out to gain a deeper understanding of the roles and tools shaping today’s marketing technology organizations. From the [campaigns tools marketers spend the most time with]( to the martech [responsibilities based on roles](, here’s a snapshot of some of our findings: Automated efforts. When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals surveyed put marketing automation and campaign management solutions at the top of their list. It’s no surprise, especially now, as many teams are focused on getting campaigns out the door with limited resources and staff. Stuck in reporting mode. Marketers reported spending at least 10 hours a week in spreadsheets like Excel, Google Sheets and Airtable. While many marketing operations teams are devoting much of their time to automation and campaign management responsibilities, a fair number of martech teams are spending just as much time reporting on their efforts. Role-based responsibilities. When breaking down job responsibilities by role, 91% of operations orchestrators report training and supporting among their top priorities, along with workflow and processes. What’s interesting is how multi-faceted the martech community actually is. Yes, we’re applying our tech-savvy skills to run and manage platforms, but a large part of our daily duties includes helping the rest of our staff — offering guidance and applying our own skills to empower those around us. Keep scrolling for more news, including an update on Facebook’s move to display location on posts from accounts with large followings. Taylor Peterson, Deputy Editor Social Shorts Facebook and Instagram to display locations, Twitter tests feature for quoted retweets Facebook to show location on posts. In a move to make content more authentic and add transparency around how brands, creators, and public figures post content, [Facebook says it will now show the location]( of Pages and Instagram profiles on every post from accounts with large followings. Facebook will launch the feature only in the U.S. for now. Why we care: The changes are designed as part of Facebook’s broader efforts to “protect elections and increase transparency,” but the feature also will help users be more informed about the content they consume, trust, and share – while cutting back on misleading content from bad actors. Retweet with comments. Twitter is testing a new feature that allows users to [easily retweet a post with or without comments]( by selecting the “retweets” option on that post. From there, users have the option of viewing and/or retweeting the post with quotes or without. Why we care: Users have always been able to view retweet comments by searching on Twitter, but the new feature makes it that much easier to view all in one place. For businesses, the benefit will be the ability to more seamlessly locate, reply to comments, and retweet conversations all from the origin tweet. Webinar: Marketing In A Fully Digital World: 5 Tips to Ensure Your Martech is Ready Join Adobe and Verticurl for this webinar where they break down how marketing automation platforms work and what features are most useful in addressing future business needs. If you’re not getting what you want out of your marketing automation platform, learn what a re-platforming effort would take from a cost, resource and time perspective. [Register now »]( Couldn't make Discover MarTech? See what you missed! Explore proven strategies for overcoming common marketing challenges, preparing your organization for a post-coronavirus world, and more — all from the comfort of your desk (and all for free). 30+ expert-led sessions are now available for viewing on-demand! [Watch the replay »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [CMOs, Take Note: Length Of Isolation Affects Consumers’ Definition Of Essential And Indulgent Purchases]( – Forbes [Coronavirus reshapes consumer habits, creating 4 new segments, report finds]( – Marketing Dive [Zoom users top 300 million despite growing ban list, shares hit record]( – Reuters [Nextdoor and Walmart partner on a new neighborly assistance program]( – TechCrunch [How Agencies and Advertisers Can Target Relevant Audiences During Covid-19]( – Street Fight [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. [Unsubscribe]( [We respect your privacy.]( This email was sent by: Marketing Land - a Third Door Media, Inc. publication with headquarters at 279 Newtown Tpke. Redding, CT 06896 USA © 2006-2019 Third Door Media. All Rights Reserved.