🔊 Tips for keeping calm and marketing on

Plus, IGTV gets an update and Quibi closes in on 2 billion downloads. Apr 15, 2020 Good morning Marketer, let’s look at some encouraging stories, shall we? It’s a difficult time for all of us right now. Massive disruptions in our work routines seem to present new challenges daily. Whether you’ve already found a way to make the new normal work for you – or you’re just now getting your footing – our Marketing Land community has a few [ideas on how to manage this overwhelming situation](. In our latest installment of encouraging stories from marketers who have been adapting to working remotely (read more stories [here]( and [here](), here’s what they had to say: Raise awareness about our customers’ biggest needs. “For our customers who are pivoting to a remote workforce and new internal mobility efforts, we’re sending them digital e-cards to help with their remote journeys and information about nurturing and growing their current employees for new responsibilities and opportunities,” said Ashley Stewart, content marketing manager at Jobvite. Trivia, happy hours, and games to keep company morale high. “Due to COVID-19, our company is even more spread out than ever,” said Justine Frostad, VP of marketing at Cognitiv. “To better connect our staff, each day we host Zoom breakfast, lunches and even happy hours! We use this time to talk about what everyone is going through and not focus on work. It helps us bond as a team and stay more connected.” Keeping community through digital agility. “We assembled a dedicated team to transform our in-person event into a digital one. In just eight business days, we worked fast and alongside ON24 to make the digital event possible,” explained Hunter Smythe, director of events marketing at Benefitfocus. “Together, our agile team delivered an engaging and inspiring virtual conference. And, for the first time, all the content created during the event is available to our audience on-demand.” Keep reading for more, including an update on Quibi’s first week in the market and IGTV’s new feature. Taylor Peterson, Deputy Editor Social Shorts Instagram’s IGTV app gets an update and Quibi closes in on 2 billion downloads CREATORS GET A BOOST. IGTV creators can now [post their videos to Instagram Stories]( and up to 15 seconds of the video will play. The IGTV app also now features a personalized homepage and a Discover tab. When users open the app, they will see a featured creator selected based on who they follow and their predicted interests The Discover tab is aimed at boosting content discovery beyond popular videos and content from the people users already follow. Why we care. The IGTV app hasn’t taken off even as video content consumption keeps growing. These updates are aimed at giving creators greater visibility and boost user engagement to help it compete for creator loyalty and viewership. QUIBI’S FIRST WEEK. The new mobile streaming service [topped 1.7 billion downloads]( in its first week, CEO Meg Whitman says. The company is fast-tracking efforts to cast videos to TVs since more people are watching TV screens at home due to the coronavirus pandemic. Why we care. Everyone is comparing the Quibi and Disney+ launches (Disney+ hit 10 million subscribers in one day), which seems ludicrous given brand recognition alone (we’re marketers after all) not to mention different formats. Quibi is a gamble (a $1.75 billion one) but says it already sold out its first year of ad inventory, so it has some breathing room to either take off or fall flat. Retargeting best practices that drive results Build a powerful, integrated retargeting practice for reaching customers across multiple channels at once. In this ebook, Perfect Audience discusses best practices for building a powerful, integrated retargeting practice for reaching customers across multiple channels at once. [Read more »]( What will marketing look like in a post-coronavirus world? Join 4,000 senior-level marketers April 21-23 for Discover MarTech: three days of free, virtual, expert-led learning that will prepare you for what’s coming next in modern marketing. [Register now »]( What we're reading We've curated our picks from across the web so you can retire your feed reader [No commuting, no problem: Podcasting ad revenue continues to grow]( – Digiday [Marketers predict pandemic will slow ad spend into 2021, study says]( – Marketing Dive [Amazon has to limit orders in France following court decision]( – TechCrunch [YouTube Sees 75% Jump in News Views on Thirst for Virus Updates]( – Bloomberg [Zoom will let paying customers pick which data center their calls are routed from]( – The Verge [Report: Facebook’s ad rates dip as pandemic curbs demand]( – Mobile Marketer [SAP On Keeping The Customer Experience Smooth During A Time Of Chaos]( – AdExchanger [4 Tips for Adapting Your Measurement Strategy for COVID-19 Impact]( – Facebook for Business [Marketing Land] []( [Want to advertise?]( This email was sent to {EMAIL}. 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